Apple's AI plans involves 'black box' for cloud data (appleinsider.com)
from misk@sopuli.xyz to apple_enthusiast@lemmy.world on 01 Jun 2024 18:05
https://sopuli.xyz/post/13328083

#apple_enthusiast

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chiisana@lemmy.chiisana.net on 01 Jun 2024 18:14 next collapse

Editorialized title for Lemmy or AB testing? I’m seeing this for title instead:

Apple’s AI plans involves ‘black box’ for cloud data

catalyst@lemmy.world on 01 Jun 2024 18:39 next collapse

Same. “Plots” feels like a weirdly nefarious choice of phrasing!

micka190@lemmy.world on 01 Jun 2024 19:16 next collapse

Editorialized is my guess. Seeing the same thing.

misk@sopuli.xyz on 01 Jun 2024 19:33 next collapse

This is the title I still get when using Voyager title auto-fill even though I see it’s different now. Thankfully this is not reddit so I updated it now.

chiisana@lemmy.chiisana.net on 01 Jun 2024 21:07 collapse

It’s entirely possible that they’re doing AB testing. Was more of a curiosity thing and didn’t mean to come off accusatory, sorry if it did!

misk@sopuli.xyz on 01 Jun 2024 21:52 collapse

No worries, no offense taken.

TheFunkyMonk@lemmy.world on 01 Jun 2024 20:42 collapse

Possible the source website just changed the title after the article was shared and Lemmy pulled the metadata.

spujb@lemmy.cafe on 01 Jun 2024 21:01 next collapse

it will be interesting to see how apple tries to instill consumer trust for doing something technally less secure than microsoft’s on-device copilot garbage (which was kind of a PR failure as we all know). as always, apple knows when to innovate and knows when to follow the leader

don’t get me wrong, both companies are profit seeking entities but it’s always impressive how apple uses marketing to pull off parallel implementations with 99% less uproar. in my view, articles like this are a grassroots of what it’s planning to maximize support

edit: to be more clear this is an apple enthusiast comment; i am inspired/in awe by apple’s marketing talent and product strategy. i am just highly critical of the AI trend going around

[deleted] on 01 Jun 2024 23:55 next collapse

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spujb@lemmy.cafe on 02 Jun 2024 01:46 collapse

genuinely huh? why must you be so unkind i just shared my thoughts based on knowledge of the past :/ this site is so nasty sometimes

Nogami@lemmy.world on 02 Jun 2024 02:56 next collapse

Oh it’s on me. Amusing.

B0rax@feddit.de on 02 Jun 2024 07:27 collapse

Don’t take offense in random comments. There are trolls everywhere.

I thought your comment was well thought out and contributed to the discussion.

spujb@lemmy.cafe on 02 Jun 2024 20:07 collapse

thanks, genuinely lmao. the trolls have discovered they can throw around the word “troll” for fun now i guess 😭

[deleted] on 02 Jun 2024 01:44 collapse

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__init__@programming.dev on 01 Jun 2024 21:53 collapse

So the information still leaves your device. I don’t understand how the manufacturer of the hardware in the data center makes a difference to privacy or security?

CatsGoMOW@lemmy.world on 01 Jun 2024 22:33 collapse

I don’t know all the technical details of how this works, but I read that they’re planning to use their “Secure Enclave” functionality, which is hardware based.

rho50@lemmy.nz on 02 Jun 2024 01:53 collapse

Yeah, but it’ll be Secure Enclave in data centre hardware, not on your phone. Basically they’re just using their own proprietary HSMs to encrypt data on the server.

Not convinced that this will really add any privacy benefits over other confidential computing solutions already offered by AWS/Google Cloud/Azure. That said, it is fairly private - just not as good as on-device.

CatsGoMOW@lemmy.world on 02 Jun 2024 03:50 collapse

I’m not saying it’ll be any more secure/private, as like I said I don’t know the technical details behind it. But that is the explanation for why they’re using all of their own chips for it.