Tim Cook Defends Apple's AI Delay: 'We've Rarely Been First' (www.macrumors.com)
from cantankerous_cashew@lemmy.world to apple_enthusiast@lemmy.world on 02 Aug 21:56
https://lemmy.world/post/33885044

#apple_enthusiast

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panda_abyss@lemmy.ca on 02 Aug 22:00 next collapse

Okay but you advertised and marketed your AI features to death.

Ulrich@feddit.org on 02 Aug 22:16 next collapse

I don’t understand. Is he proud of the fact that so many other companies add new features decades before they can figure it out?

reddig33@lemmy.world on 02 Aug 22:21 next collapse

He’s making excuses. Honestly if Apple waits long enough, the AI bubble will pop and it won’t matter anymore.

Ulrich@feddit.org on 02 Aug 22:24 next collapse

🤞🤞

warm@kbin.earth on 02 Aug 23:11 collapse

Apple could do us a solid for once and advertise the lack of "AI" as a benefit and let others follow suit.

kate@lemmy.uhhoh.com on 03 Aug 14:51 collapse

<img alt="" src="https://lemmy.uhhoh.com/pictrs/image/a7e823ff-5f62-416d-86be-e285735c9719.png">

no idea what this would actually disable but fwiw you can

9tr6gyp3@lemmy.world on 02 Aug 22:34 next collapse

Let everyone else prove it sucks first. Easy W strategy.

paraphrand@lemmy.world on 02 Aug 22:34 next collapse

He’s talking about bigger things than an option or preference in iOS. He’s talking about not being the first VR headset. Not being the first digital music player. Not being the first smart phone.

But it’s still a bit odd to be saying. Because he’s actually boasting. He’s implying we do things once we know how to do them better than the first movers. But this is preemptive boasting. Their stuff isn’t ready yet. It isn’t proven to be great, let alone better than competitors.

He should be saving this line for the interviews after “Actually intelligent Siri” exists. If it ever does. They have a lot of years of frustration with Siri to make up for.

Ulrich@feddit.org on 02 Aug 23:55 next collapse

He’s talking about not being the first VR headset.

Yes because that worked out so well for them…

Not being the first digital music player.

You’re right. But the only thing Apple had over those other music players was marketing.

Aatube@kbin.melroy.org on 03 Aug 00:17 next collapse

But the only thing Apple had over those other music players was marketing.

That's rich. At the very least they had the first consumer touchscreen smartphone.

fartsparkles@lemmy.world on 03 Aug 00:40 collapse

Technically that was the LG Prada a few months before the iPhone. The iPhone was the first multitouch smartphone however.

Aatube@kbin.melroy.org on 03 Aug 00:41 collapse

That was a luxury luxury phone and the reason I wrote "consumer". but now I realize luxury things are also consumer goods-

fartsparkles@lemmy.world on 03 Aug 00:51 collapse

The first iPhone was something like $600 vs the Prada at $750 or something. Both were certainly “luxury”. Especially compared to say my BlackBerry Pearl I had around that time which was around $200.

magnetosphere@fedia.io on 03 Aug 02:01 collapse

Did you ever get to use one of the old iPods with a click wheel interface? That thing is a genuine legend of engineering, and deservedly so. They definitely spent a lot on marketing, but marketing wasn’t their only advantage.

Ulrich@feddit.org on 03 Aug 02:36 collapse

Yes I did. But admittedly very young. How was it a “legend of engineering”?

magnetosphere@fedia.io on 03 Aug 04:29 collapse

This article says it better than I can

Ulrich@feddit.org on 03 Aug 04:35 collapse

It says you could use it without looking at it. Which was true of all music players at the time. Many didn’t even have a display. What else ya got?

magnetosphere@fedia.io on 03 Aug 04:47 collapse

https://uxdesign.cc/the-click-wheel-one-of-apples-most-iconic-designs-3bd131281a51

warm@kbin.earth on 03 Aug 12:22 next collapse

Iconic, not legendary engineering, the click wheel got annoying, scrolling over tracks you wanted select, scrolling when you click it, etc, it was far from perfect.

Ulrich@feddit.org on 03 Aug 16:27 collapse

Paywalled

Aatube@kbin.melroy.org on 03 Aug 00:15 collapse

anything to assuage the anxious stockholders

Bob_Robertson_IX@discuss.tchncs.de on 02 Aug 22:53 next collapse

Yes, he is because history has shown that ‘the first’ is rarely ever the best or most successful. Apple builds success by letting others do the hard work. It is a strategy they’ve used extremely successfully for decades.

Ulrich@feddit.org on 02 Aug 23:53 next collapse

That’s Apple marketing nonsense.

Mbourgon@lemmy.world on 03 Aug 00:24 next collapse

“No wireless. Less space than a Nomad. Lame.”

Ghostalmedia@lemmy.world on 03 Aug 00:28 collapse

Yes and no. They do have a history of late market entries that eventually dominate a category for a bit. Portable music players, wireless headphones, smart phones, wearables, etc.

fartsparkles@lemmy.world on 03 Aug 00:44 collapse

Pretty much everything they’ve ever released was a fast follower except the Newton (PDA). They’re not a first mover kind of org.

fartsparkles@lemmy.world on 03 Aug 00:33 next collapse

Exactly. And when they do try and be the first mover, they invent the PDA with the Newton and bomb fucking hard.

JeremyHuntQW12@lemmy.world on 03 Aug 04:18 collapse

Like the Apple II then ?

Ghostalmedia@lemmy.world on 02 Aug 23:56 collapse

This has been a thing Apple started loudly touting in the middle of the Jobs’ second time as CEO. CD burners, MP3s / digital audio files, wearables, etc. They often intentionally enter a market late.

9point6@lemmy.world on 02 Aug 23:05 next collapse

Yeah but your whole thing has been pretending you were for decades now?

Dragomus@lemmy.world on 02 Aug 23:47 next collapse

Rarely the first, but always the inventors …

magnetosphere@fedia.io on 03 Aug 01:44 next collapse

They’re not inventors, but they’re major innovators when it comes to making stuff more user friendly. I have my complaints about Apple, but this isn’t one of them.

vrighter@discuss.tchncs.de on 03 Aug 15:01 collapse

are they still? I non’t really think so. They used to, that much I agree with. But those days are long gone

JeremyHuntQW12@lemmy.world on 03 Aug 04:17 next collapse

You know AI was invented by Apple.

emmanuel_car@fedia.io on 03 Aug 06:55 collapse

Duh, it’s right there in the name, Apple Intelligence

ClassifiedPancake@discuss.tchncs.de on 03 Aug 06:11 collapse

Not really?

magnetosphere@fedia.io on 03 Aug 01:53 next collapse

I wanna give them the benefit of the doubt, but this isn’t a user interface issue. As I understand it (please correct me if I’m wrong), AI seems to have hit a wall. Code optimization and improvements in computing power can only make AI incrementally better. They can’t solve hallucinations and related problems.

Unless Apple really has some serious magic up their sleeve, they’ll just be another player in the increasingly crowded AI market.

MisanthropiCynic@lemmy.today on 03 Aug 15:05 collapse

I find that AI is getting dumber. Especially ChatGPT. It will literally tell you it has changed its answers based on the Trump presidency and garbage in= garbage out and with more users and the average user being a moron, its dumbing down the LLM

aeronmelon@lemmy.world on 03 Aug 02:19 next collapse

But Apple was usually better when it finally got there.

Tim Cook has been advertising features and services that don’t work properly since the debut of Siri.

WereCat@lemmy.world on 03 Aug 09:24 next collapse

Give them time. I’m sure this will be the best AI that Apple has ever made.

MisanthropiCynic@lemmy.today on 03 Aug 15:03 next collapse

It’s not reliable enough for me to depend on so keep it away

vrighter@discuss.tchncs.de on 03 Aug 15:04 collapse

Why can’t they just say what they have published papers about? i.e. “it’s because ai does not work and can’t really be coerced to”