Who is the iPhone Air for?
from Ulrich@feddit.org to apple_enthusiast@lemmy.world on 10 Sep 17:22
https://feddit.org/post/18641943

Maybe I’m just out of touch, but I don’t understand who this is for, and I think it’s going to flop.

First of all…who is asking for thinner phones?

Secondly, the price. This is not an Air SE. This thing is only $100 less than a full-fat iPhone Pro, and $200 more than iPhone base (which is a particularly good value this year).

And what do you get for that price?

Are people really clamoring for thinner phones so badly that they’ll spend more money for less features?

www.apple.com/iphone/compare/?modelList=iphone-17…

#apple_enthusiast

threaded - newest

TheFunkyMonk@lemmy.world on 10 Sep 17:31 next collapse

Maybe an unpopular opinion, but me. I think my current phone still has a gen or two in it, but I’ll probably go this route for my next upgrade. I don’t need all the features even my current phone has, and I’m a sucker for a sleek device.

ByteMe@lemmy.world on 10 Sep 17:33 next collapse

Battery life is real concern tho. I suggest you wait for reviews

malwieder@feddit.org on 10 Sep 17:57 next collapse

Waiting for reviews obviously makes sense for a lot of reasons, but leaked battery specs suggest battery capacity larger than the 13 Pro. Add efficiency improvements to that and it should be more than fine for most people.

acosmichippo@lemmy.world on 12 Sep 22:40 collapse

~16 hours is all most people need 99% of the time.

the other 1% of the time you can connect a battery pack. you can’t do the opposite with a thick phone, you’re just carrying a bigger battery all the time for no reason.

ByteMe@lemmy.world on 13 Sep 07:47 collapse

Or, you’re carrying it for the next day

acosmichippo@lemmy.world on 13 Sep 18:13 collapse

which is just a waste when it’s trivial to plug your phone in at bed time.

Ulrich@feddit.org on 10 Sep 17:37 collapse

I mean, that’s fair. You’re entitled to that preference. I’d just be shocked to learn that it’s shared by a large number of people. But it wouldn’t be the first time people shocked me either. I still can’t believe so many people want to carry around what are essentially tablets that barely fit in their pockets, or will spend $2k+ for fragile-ass folding phones with plastic displays that won’t last more than a couple of years.

Aatube@kbin.melroy.org on 10 Sep 20:07 collapse

what are essentially tablets

once you get a big screen, you don't go back, bean

Ulrich@feddit.org on 10 Sep 20:11 next collapse

Only because that’s all you can buy now.

Aatube@kbin.melroy.org on 10 Sep 21:41 collapse

I felt the same preference for large TVs, for which smaller options are def still available. you first think it’s big and then think it should be bigger. and the normal iphone fits in my pocket with lots room to spare

Ulrich@feddit.org on 10 Sep 21:49 collapse

You don’t hold TVs in your hand though…

Aatube@kbin.melroy.org on 11 Sep 00:03 collapse

point is people who prefer small screens are unfortunately a vocal minority. the iphone minis were discontinued for low sales

SaveTheTuaHawk@lemmy.ca on 12 Sep 11:57 collapse

See Samsung Flip 7 sales. Apple is inventing this next year.

Aatube@kbin.melroy.org on 12 Sep 12:21 collapse

people say this every year and absolutely nothing happens. chrissakes the z flip series has been around since 2020 when their very concept was being endlessly hyped up in the press. well why would anything change now? but then again people said the same thing about Russia invading Ukraine beyond Crimea

ugo@feddit.it on 10 Sep 21:26 next collapse

I went from a motorola moto g3 (5” screen, 72.4mm phone width) to a samsung galaxy s9+ (6.2” screen, 73.8mm phone width) to an iphone 13 mini (5.4” screen, 64.2mm phone width).

I once held in my hand an iphone 4s, and I think that is the perfect physical size for my hands (58.6mm phone width).

Yes the (relatively) small screen on the iphone mini can sometimes be a bit of an hindrance, and yet I would buy an iphone 4s-sized phone in a heartbeat.

I got a big screen and I went back. I’d go back further if I could.

TheFunkyMonk@lemmy.world on 11 Sep 00:56 next collapse

I actually did go back to a regular iPhone Pro after using the Pro Max for a while, and feel like I could go even smaller. I have a tablet for when the situation calls for it, and I like my phone to be more compact/easy to hold.

pressanykeynow@lemmy.world on 11 Sep 07:02 collapse

Only because they don’t sell phones with smaller screens. If there was a good smaller phone available, I’d go for it right away.

[deleted] on 10 Sep 17:33 next collapse

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Ulrich@feddit.org on 10 Sep 17:34 next collapse

He’s going to buy an iPhone Air because…he doesn’t need or want a phone?

[deleted] on 10 Sep 17:37 collapse

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Ulrich@feddit.org on 10 Sep 17:47 collapse

I don’t understand. This does not in any was resemble a “bare minimum” smartphone? If that’s what he needs he should probably just get a cheap flip phone for $50. Or pocket $400 and get the 16e. Like this is not suitable for that usecase at all.

Petter1@discuss.tchncs.de on 10 Sep 20:51 collapse

My dad hopes since long that they finally release a flagship phone with a single lens again 🤭

He will be sad that screen is so big, but I bet he thinks about upgrading to this because he thinks it is very beautiful

I have not talked with him since the event yet 🫢

Luci@lemmy.ca on 10 Sep 17:58 next collapse

It’s for two types of peoples

Those who want a thinner phone Those who want an Apple product with air in it’s name

This is just an innovation circle jerk imo, wait for the iPhone air pro 2 7g red edition (in midnight blue)

sicjoke@lemmy.world on 10 Sep 18:44 collapse

I am in the intersection of that Venn diagram.

My MacBook Air was a thing of beauty and so portable. I want that in a phone.

I also love the titanium of my 15 pro and don’t want to go back to Aluminium.

9tr6gyp3@lemmy.world on 10 Sep 18:06 next collapse

Thinner phone allows for more room for magsafe addons.

  • Want more battery life? Magsafe battery
  • Want a wallet? Magsafe wallet
  • Want a kickstand? Magsafe kickstand

Thinner phone keeps everything pocketable while keeping utility.

Brkdncr@lemmy.world on 10 Sep 18:07 next collapse

To answer directly, people that value a thin, light phone over the other things.

You mentioned a few things like cameras and cinematic that I will never need.

Sumocat@lemmy.world on 10 Sep 18:12 next collapse

As the owner of a 13 mini, I would point out that not all of us want big heavy phones, and I am happy they offer a lighter option. If Apple decides to offer iPhone-sized phones again, I hope they go with a smaller version of the Air.

Ulrich@feddit.org on 10 Sep 18:49 next collapse

I completely understand the desire for a smaller phone, but this is not really smaller, it’s even bigger than the base, and just ever-so-slightly-thinner. And not even all of it, look at the side profile, the area around the camera is not much thinner than the standard devices.

And in my experience, while I also value lighter phones, most people seem to perceive them as “cheap”.

Sumocat@lemmy.world on 11 Sep 02:24 collapse

Yeah, well, I don’t put much stock into people’s perceptions. People are already pre-complaining about the battery life of the iPhone Air, which is hilarious to me as a mini owner who charges primarily before and after bed, not overnight. They’re mocking the crossbody strap as if they’ve never seen anyone carry their phone on a crossbody strap. I mean, it’s not for me (although I do carry my phone in what is technically a crossbody strap), but it looks handy, and it seems like it’d be better with a lighter phone.

Ulrich@feddit.org on 11 Sep 16:33 collapse

Yeah, well, I don’t put much stock into people’s perceptions.

That’s fine but what I’m really trying to say here is that this is a flop. A bad idea. That they won’t sell many because it’s not a compelling product that many people will want to buy.

People are already pre-complaining about the battery life of the iPhone Air, which is hilarious to me as a mini owner

Many people point to battery life as the reason the Mini flopped as well.

They’re mocking the crossbody strap as if they’ve never seen anyone carry their phone on a crossbody strap.

They’re mocking it because it’s a hilarious and ridiculous fashion trend. Most of them are.

turdburglar@piefed.social on 11 Sep 02:34 next collapse

yeah i’m holding on to my mini until a new small model comes out. i don’t want thinner i want smaller.

long live the mini.

antlion@lemmy.dbzer0.com on 11 Sep 15:21 collapse

It’s only 2 grams lighter than the 16e. I also would like a new mini model, but mostly to fit in my hand nicer and de-emphasize the screen in my life.

CompactFlax@discuss.tchncs.de on 10 Sep 18:14 next collapse

Apple fans? Do they still exist? You’re right that the price doesn’t make sense. I don’t know many people who are clamouring for a thinner phone. Sure, it can slip in pants better, but it’s still too big for a lot of women’s pockets. Worse battery life lowers the usable lifetime of the phone - you cycle the battery more, which ends its life sooner.

Ulrich@feddit.org on 10 Sep 18:53 collapse

Apple fans?

I mean I’ve only compared it to other Apple devices in order to remove that distinction.

CompactFlax@discuss.tchncs.de on 10 Sep 19:16 collapse

I guess I mean the superfans who bought the gold Watch 1.0.

Ulrich@feddit.org on 10 Sep 21:51 collapse

Why would superfans want the thin phone, rather than the most powerful, most versatile, most expensive iPhone?

stoy@lemmy.zip on 10 Sep 18:18 next collapse

They should make the standard iPhone 1 mm thicker and 1 mm longer, use the extra volume to increase the battery life.

I would also like an iPhone with an integrated pen, so you can use it as a small notepad

billwashere@lemmy.world on 10 Sep 18:50 next collapse

It’s a test bed for the folding phone. That’s who it’s for.

Horsey@lemmy.world on 10 Sep 19:05 collapse

I’m really afraid to say it, but I’m really dreading the folding iPhone because I bet they gatekeep the highest performance chip in that model and have the air/pros be the new base model. I have just so little desire for a folding phone, especially since it’s going to be smaller than the Samsung and Chinese folds.

billwashere@lemmy.world on 10 Sep 19:26 collapse

I have mixed feelings about the impending foldable. I totally suspect you’re right about the gatekeeping. I like the concept but I do not want a crease line down the middle of my phone 10min after I buy it.

I ultimately think the final version of the iPhone will be no screen at all, just piped into a very lightweight and small form factor of some sort of AR glasses, like the Vision Pro but way less obnoxious.

Horsey@lemmy.world on 10 Sep 18:59 next collapse

It’s for people that think the base iPhone is not performant enough, but don’t care about cameras on the pros. I briefly considered the Air, but was turned away by the less powerful processor vs the pro. For me, the camera is the least important feature on a phone, and if this had the same processing capabilities over the pro, I’d get the air solely because it’s cheaper than the pro. The air is literally a way for Apple to move people up the pricing ladder past the base models (especially now that the plus phones are gone).

Ulrich@feddit.org on 10 Sep 19:08 collapse

the base iPhone is not performant enough

I’d bet when you benchmark them, the Air will run into thermal limitations such that it’s insignificant. I feel like if people cared at all about performance they would just spend the extra $100 for the Pro (among the other features).

Petter1@discuss.tchncs.de on 10 Sep 20:48 collapse

Most People who buy that don’t want the cheaper chip

It is relevant that they have the chip called pro in it, even when they only use a fraction of its power.

simplejack@lemmy.world on 10 Sep 18:59 next collapse

It’s the Plymouth Prowler of phones.

Not the best performance or the most practical, but the bet is that a group of people will gravitate to the design. Also, it will look good in a store window and the learnings from it can inspire other more popular future products.

And remember, the MacBook Air and iMac launched this way originally. The first versions were not super practical when compared to their sibling products. Eventually, as technology progressed, the form factor became easier to fill with practical hardware.

magic_lobster_party@fedia.io on 10 Sep 19:10 next collapse

At first I thought it was a return of iPhone mini, but with a more marketable name. That would make sense, as there’s a gap in the market for smaller phones - even on the Android side. People who got the older mini models are probably also starting to look for an update now.

Nah, it’s just a thinner phone. Hard pass.

hperrin@lemmy.ca on 10 Sep 19:17 next collapse

I think it’s probably mostly a showcase of their tech. Like, “look how thin we can make a phone!”

Other than that, maybe a fashion accessory.

blitzen@lemmy.ca on 10 Sep 20:11 next collapse

The Air does not have a less powerful processor compared to the base.

Ulrich@feddit.org on 10 Sep 20:13 collapse

It’s the same processor as the Pro but it doesn’t have the vapor chamber or aluminum chassis, and it has less thermal mass, which will inevitably cause thermal throttling and decreased performance.

blitzen@lemmy.ca on 10 Sep 20:18 collapse

And technically one fewer GPU core than the Pro phones. But you said compared to the base; while you’re right that the Air won’t match the Pro (owing in part to thermals), it’s not going to underperform the base 17.

Ulrich@feddit.org on 10 Sep 20:32 collapse

it’s not going to underperform the base 17

Disagree. Why wouldn’t it? They put a more powerful processor and then removed more of its capacity to dissipate heat.

Can’t say anything for certain but it sure seems unlikely.

Plebcouncilman@sh.itjust.works on 10 Sep 20:30 next collapse

It’s for the people who usually buy the Pro but don’t actually use any of the Pro features and just like having the expensive iPhone because it’s a status symbol. It will do well. I myself would buy it were it not because I have an iPad Pro and would rather prefer a smaller phone.

Edit: I know status symbol in this context is used as a derogatory term usually but I mean it in a descriptive term. Same reason many buy a Rolex vs a Casio which is just as durable and tell the time fine. If you have the cash and don’t mind the compromises, go wild it’s a gorgeous device .

Petter1@discuss.tchncs.de on 10 Sep 20:42 next collapse

I see many people buying that for how it looks, and I know many people who hate multi lens

I know many who don’t even take a lot photos

And I know many people who don’t want to go back to aluminium

I know many people who have the pro because non-pro feels cheap for them

I know many people who think pro is too heavy

And I even know people who want thinners phones, especially women, because it still fits better in the pocket and is less visible from outside

🤗those people are just not in communities like these, they buy and it shall work, no see no need to talk about it in forums

ByteMe@lemmy.world on 10 Sep 21:37 next collapse

Also no stereo speakers

B0rax@feddit.org on 11 Sep 05:17 collapse

What? Does it only have one speaker at the top?

ByteMe@lemmy.world on 11 Sep 06:58 collapse

Oh yes

ClobberBobble48@lemmy.zip on 10 Sep 23:58 next collapse

As some others have said, the main interest for some people is the lighter weight with a “plus” sized display, not the thickness or the other features they won’t use.

The Samsung Galaxy S25 edge is slightly better example of that concept. The screen of a S25+ with the weight of the S25.

[deleted] on 11 Sep 01:46 next collapse

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acow@programming.dev on 11 Sep 03:07 next collapse

Some people complain about phones being too big, admittedly with different specifics: weight in the hand, how it sits in a pocket, etc. Apple tried with the Mini, but it didn’t sell well. One hypothesis for the lower-than-hoped-for sales is that not everyone who complains about the size of modern phones bought one because they didn’t want to give up the big screen. So now Apple wants to sell people a smaller phone with just as big a screen. Throw in the opportunity to start recouping engineering investments made in preparation for foldable devices, and I think the Air is a logical next try after the Mini and the Plus.

MisterMoo@lemmy.world on 11 Sep 03:54 next collapse

They had to take all that stuff out so that they have features to trickle back in over the next few years.

Aquaphobi@lemmy.zip on 11 Sep 05:18 next collapse

It’s for whoever buys it

Ulrich@feddit.org on 11 Sep 06:08 collapse

Super helpful, thanks

Aquaphobi@lemmy.zip on 11 Sep 06:38 collapse

Anytime!

Resol@lemmy.world on 11 Sep 15:48 next collapse

You know the SIM card slot was removed in favor of more battery? Someone in some YouTube comment section literally said “there’s less air in the Air”.

Jokes aside, the iPhone Air is for people who miss the 2016-2020 MacBooks for some reason. They were so thin that they actually sucked.

SaveTheTuaHawk@lemmy.ca on 12 Sep 11:55 next collapse

Chinese case makers and screen repair shops are asking for thinner phones.

These companies need to go retro.

<img alt="" src="https://lemmy.ca/pictrs/image/9b273c2b-de96-4694-83e8-ba184db3c6d2.jpeg">

kowanatsi@lemmy.world on 12 Sep 12:48 next collapse

It’s for our moms

Nikls94@lemmy.world on 12 Sep 21:56 collapse

It’s a test in production for the folding phone.

Two of those next to each other. The camera can be bigger, the battery is in two parts.