Embrace, Extend, and Exploit: Meta's plan for ActivityPub, Mastodon and the fediverse (privacy.thenexus.today)
from thenexusofprivacy@lemmy.world to fediverse@lemmy.ml on 21 Dec 2023 04:01
https://lemmy.world/post/9811533

cross-posted from: lemmy.world/post/9799372

What’s Meta up to?

  1. Embrace ActivityPub, , Mastodon, and the fediverse

  2. Extend ActivityPub, Mastodon, and the fediverse with a very-usable app that provides additional functionality (initially the ability to follow everybody you’re following on Instagram, and to communicate with all Threads users) that isn’t available to the rest of the fediverse – as well over time providing additional services and introducing incompatibilities and non-standard improvements to the protocol

  3. Exploit ActivityPub, Mastodon, and the fediverse by utilizing them for profit – and also using them selfishly for Meta’s own ends

Since the fediverse is so much smaller than Threads, the most obvious ways of exploiting it – such as stealing market share by getting people currently in the fediverse to move to Threads – aren’t going to work. But exploitation is one of Meta’s core competences, and once you start to look at it with that lens, it’s easy to see some of the ways even their initial announcement and tiny first steps are exploiting the fediverse: making Threads feel like a more compelling platform, and reshaping regulation. Longer term, it’s a great opportunity for Meta to explore – and maybe invest in – shifting their business model to decentralized surveillance capitalism.

#fediverse

threaded - newest

bogdugg@sh.itjust.works on 21 Dec 2023 05:06 next collapse

I am optimistic about Meta’s investment in the Fediverse. If you don’t believe the Fediverse can survive the embrace of big tech, I don’t think you believe in it at all. You don’t want an open web, you just want to be the one in control. The goal of a decentralized internet - in my opinion - is to separate content from service. And if you believe that is the future, then you have to accept that companies are going to build new services that will try to monetize that content. But the beauty of that paradigm is you get to choose the service that works best for you without sacrificing access to the people or media you’re interested in. And really, it’s not much different from say, Google, being able to monetize Chrome because it can access your website. I mean… yeah, but that’s kind of the point?

BiggestBulb@kbin.social on 21 Dec 2023 05:35 next collapse

I just want to say I completely agree with you. If we want to withstand the companies at the helm of the Internet right now, we have to make it impossible for them to extinguish us. I think that's what we've essentially done with ActivityPub, and frankly I don't see any way they can try to take us down by normal means.

I mean, what are they gonna do? Pull the VERY loyal people from kbin.social or Lemmy.world into Threads? Or the people from Mastodon?

It's safe to say the people who have been here 5 months (or even more!) are not really keen on using Facebook 2.0, and we aren't really the demographic they're targeting. We also aren't exactly the biggest demographic, with the Fediverse being a couple million people afaik.

I think if anything we have the most to GAIN from federation. People will know about our little public ad-free corner of the Internet. It's downright silly to throw up pitchforks just because "Meta bad" because - at the end of the day - HOW will they destroy the Fediverse?

Sl00k@programming.dev on 21 Dec 2023 06:13 next collapse

with the Fediverse being a couple million people

Yes thank you as I never see this being mentioned around here. I believe the last monthly active users was 300k? While it’s not nothing, meta doesn’t give any shit about a one time acquisition of 300k users who don’t want to use their platform.

We aren’t even “worth” extinguishing right now. These decisions are being made at a level far above us. We just don’t know why yet. I’m expecting them to use ActivityPub as a tie in for Threads/Insta/FB.

Enkers@sh.itjust.works on 21 Dec 2023 07:03 next collapse

We just don’t know why yet.

Because an open, federated network is an existential threat to them if it ever reaches mainstream popularity.

poVoq@slrpnk.net on 21 Dec 2023 07:05 collapse

You can’t make a lot of money from advertisement to grandma sharing pictures of the grandkids as Meta is realizing on their Facebook service with an aging demographic.

They got the “valuable” livestyle and fashion advertisement market pretty much covered with Instagram, but out side of that the “valuable” demographic of content creators were on Twitter.

Threads is about capturing that demographic, and a lot of them fled Twitter to the Fediverse.

Total number of users matter little if you don’t have creators other users find interesting to follow. The shere numbers Meta still has, but it doesn’t have much cloud with the quality content creators.

poVoq@slrpnk.net on 21 Dec 2023 07:42 next collapse

The playbook is like this: first leech off the community and good will spirit of highly active content creators on the fediverse. Those are only 1% of the total user number, but they have most of the attention of the others and thus drive advertisement revenue.

They will try to lure them over if they can, but otherwise benefit from advertising to remote followers from their platform. Once Threads is basically synonymous with Fediverse as far as normal users are concerned, make it increasingly difficult to stay off Threads for the content creators as well.

At that point AP is dead as a dodo, even if technically still existing.

BolexForSoup@kbin.social on 21 Dec 2023 14:04 collapse

I mean, what are they gonna do? Pull the VERY loyal people from kbin.social or Lemmy.world into Threads? Or the people from Mastodon?

No. What they will do is follow the activity pub protocol, then make their own tweaks that all the other instances are supposed to follow (despite being closed off tweaks), or we are no longer interacting with them. Eventually our open source standard is overshadowed by their new partially proprietary standard, they have 95% of the users and more functionality so they have no reason to leave, and we are the ones who are doing it wrong. Then we are extinguished and they begin the process of enshitification/extracting every cent possible.

i.e. embrace, extend, extinguish.

golden_zealot@lemmy.ml on 21 Dec 2023 05:41 next collapse

The problem is that in its current state, there are inherent flaws which a corporation can abuse to destroy what to a lot of people on it consider to be the purpose of federated social media, which is lack of corporate control.

Consider that a company with the resources of meta could create hundreds of thousands of instances across all federated social media to the degree that you cannot tell what they own and what they don’t until it is a statistical likelihood that your account is on a corporation controlled instance.

Consider that existing instances which are privately owned and operated could sell their instance to a corporation and no one would necessarily be any the wiser.

So you are right, in its current form, I do not believe in federated social media for the future, because it has no preventative measures to avoid such a thing outside of hosting your own personal instance, which a lot of people do not have the resources to do.

BolexForSoup@kbin.social on 21 Dec 2023 05:36 next collapse

It’s not that we don’t believe in it. It’s that we literally went through this already. And now we expect meta to be more magnanimous than google?

Fool me once and all that. I was with you at one point but after Reddit’s bullshit this past summer the glass broke for me. I don’t need 1 billion people here. I’m perfectly content with a small corner of the internet. No control necessary.

AlteredStateBlob@kbin.social on 21 Dec 2023 05:56 next collapse

Yes, it is about control. Companies like meta with near infinite resources made their money by exploiting the ever living fuck out of data the vast majority of people to this day do not understand to have any value at all despite the evidence of not just one but multiple trillion dollar companies existing soley due to the exploitation of this kind of data.

I am done with being sold to, having my data harvested, being gaslit, being spied on, seeing these companies avoid the shit out of any consequences for their actions, etc.

Ooh, but it is open, if they wanted to scrape the data they just could! Yes, and it would be fucking illegal under frameworks like the Gdpr. If they join the system though? Wells then they have a legal basis again yo just keep tracking you. Not only that, they avoid further sanctioning by being able up show that they work on interoperability, without investing anything at all, simply by exploiting Foss software.

Ooh, but individuals can block instances, no need to defederate on an instance level! Sure and most people won't know about it or how to do it or just not care enough and get to enjoy being abused by these companies yet again in a space specifically chosen for not being that.

Oh, I don't see a way they could possibly exploit this or extinguish it! Cool. I bet their lawyers, psychologists, experts in every field imagineable that has anything to do with using data and driving engagement are exactly as stumped about it as a random user out here. Bet they couldn't possibly have a plan because we don't see one.

Anyone who has even an ounce of trust that meta and all these other exploiters will not find a way to ruin activitypub, has not paid attention in the last 20 years of internet service development.

Activitypub as a technology will survive this. The fediverse as an alternative to these utter monsters of companies might very well not.

thenexusofprivacy@lemmy.world on 21 Dec 2023 06:04 next collapse

Many others are optimistic as well. In general I think Meta’s arrival will be positive for the fediverse (and I just edited the post to make that clearer). In any case I think the fediverse will clearly survive.

1984@lemmy.today on 21 Dec 2023 08:48 collapse

If I don’t believe the fediverse can survive the embrace of big tech, I don’t believe in the fediverse? What? Makes absolutely no sense.

Meta doesn’t want to separate content from service. They want to lock users into their own services using their enormous wealth and marketing. It’s the opposite of the open web you are talking about. They will be compatible with the fediverse to influence it and try to control it, by adding features you can only get if you are on their platform. Their goal is to make most people prefer the Meta version of the fediverse.

bogdugg@sh.itjust.works on 21 Dec 2023 18:36 collapse

by adding features you can only get if you are on their platform. Their goal is to make most people prefer the Meta version of the fediverse

Why is this a bad thing? This is the system working as intended: a company forced to make a service people want, rather than just taking users for granted. You resist enshittification because you’re not being held hostage through access to content, so the company is forced to make the service good. And this will attract other companies to produce competing services.

And besides, most people already prefer the Meta version… they already have the user advantage. There’s already way more users locked in their services than there is on the rest of the Fediverse.

Ramin_HAL9001@lemmy.ml on 21 Dec 2023 05:21 next collapse

5-E’s maybe:

  • Embrace
  • Extend
  • Exploit
  • Extinguish
  • Enshittification

I also wrote a blog post on it,

Dirk@lemmy.ml on 21 Dec 2023 05:57 next collapse

That is painfully accurate of what’s happening if instance admins do not hard block Threads.

thenexusofprivacy@lemmy.world on 21 Dec 2023 06:00 collapse

Yet another word that starts with an E! Thanks for the link, I added a link to the post near the end of the “Extinguish isn’t the only word that starts with an E”:

Either way, as Ramin Honary suggests, it’s a great opportunity for Enshittification – yet another word that starts with an E!

zcd@lemmy.ca on 21 Dec 2023 05:24 next collapse

Meta can fuck right off

Dirk@lemmy.ml on 21 Dec 2023 05:25 next collapse

This is one of the many reasons to just defederate from Threads.

masterspace@lemmy.ca on 21 Dec 2023 05:40 next collapse

Extend ActivityPub, Mastodon, and the fediverse with a very-usable app that provides additional functionality (initially the ability to follow everybody you’re following on Instagram, and to communicate with all Threads users) that isn’t available to the rest of the fediverse

That’s already available to Threads users regardless of whether or not they federate.

as well over time providing additional services and introducing incompatibilities and non-standard improvements to the protocol

kk, then defederate from them when that happens.

Exploit ActivityPub, Mastodon, and the fediverse by utilizing them for profit – and also using them selfishly for Meta’s own ends

This is a nonsense sentence that says nothing and makes no actual tangible point.

This is nothing but more hysteria.

thenexusofprivacy@lemmy.world on 21 Dec 2023 06:07 collapse

Try reading the article, others seem to understand the point I’m making (whether or not they agree).

Anticorp@lemmy.ml on 21 Dec 2023 08:15 collapse

It’s hard to get someone to understand that which they’re paid to not understand. Seems there’s all kinds of Facebook shills up in this thread.

Edit: oh, and would you look at that? Right out of the gate with the exploit stage in full effect .“Threads” has been an internet term for these forum discussions for as long as the internet has been around, but now zuckerfuck wants it all to himself. Now a billion upon billion different forum posts are going to inadvertently mention his stupid-ass platform.

BraveSirZaphod@kbin.social on 21 Dec 2023 11:13 next collapse

Ok, you mean I could be getting paid to not panic about Threads? If you have a referral link, I'd greatly appreciate it!

Implying that anyone who disagrees with you must be a paid shill is not the rhetorical dunk you apparently think it is.

admin@lemmy.my-box.dev on 21 Dec 2023 11:26 collapse

Everyone who disagrees must be a paid shill huh?

Have you ever heard of Hanlon’s Razor?

I do think every instance should preemptively defederate threads (I did on mine). But assuming that everyone who disagrees must be a shill, rather than just naive or uninformed… That’s some serious next level conspiracy theory.

BaldProphet@kbin.social on 21 Dec 2023 06:01 next collapse

So much fear mongering.

Anticorp@lemmy.ml on 21 Dec 2023 08:13 next collapse

Right… because Facebook has never bought out or destroyed competitive platforms.

BaldProphet@kbin.social on 21 Dec 2023 18:56 collapse

The Fediverse isn't owned by a single entity, so it can't be simply bought out.

mub@lemmy.ml on 21 Dec 2023 19:14 collapse

Correct, but it will try damn hard to make everything but their own shit effectively irrelevant.

BaldProphet@kbin.social on 21 Dec 2023 21:18 collapse

By that logic, the Fediverse is already irrelevant, because it has fewer features and fewer users than major corporate social media platforms.

1984@lemmy.today on 21 Dec 2023 08:41 collapse

So many people with no experience of big tech taking over and killing things. You know some of us are older than 20 right? We have seen this many times before. Maybe listen instead of speak and you may learn something.

BaldProphet@kbin.social on 21 Dec 2023 18:55 collapse

Oh, believe me, I do listen, and I learn about things that I use on a regular basis. Based on my understanding of the ActivityPub protocol, I sincerely believe that concerns about Threads are exaggerated. It's very cult-like, with talk of "pacts" and tendencies towards prophecy and a "purity" mentality.

Anticorp@lemmy.ml on 21 Dec 2023 08:12 next collapse

Meta can’t even keep Facebook or Instagram functional. They get worse with literally every single update. New things are broken every time I visit. They need to take care of what they have, not go looking for other things to fucking ruin. Stupid-ass anti-trust pig dogs.

HKayn@dormi.zone on 21 Dec 2023 10:28 next collapse

I stopped reading when I saw a copy-pasted definition of the word “exploit”.

This article thinks we’re dumb as shit.

thenexusofprivacy@lemmy.world on 21 Dec 2023 17:13 next collapse

I didn’t have that in the original draft, and half the people who reviewed it said “I don’t understand what you mean by exploit”. And no, I don’t think people reading the article are dumb as shit, I assume that most people who already know what exploit means are intelligent enough to skip over the four lines of cut-and-paste text and read the rest of the article.

doctorn@r.nf on 21 Dec 2023 22:11 collapse

Maybe it’s trying to exploit us.

AMillionNames@sh.itjust.works on 21 Dec 2023 13:16 next collapse

So, the Microsoft method - except that never really killed Linux.

It’s really basically number 2 to get you to move to Threads, the exploit part is going to happen on the Threads side, and is basically going to be with ads (which you can block or avoid seeing) or with selling data about the fediverse in one platform (which defederation isn’t going to be able to prevent against). But if embrace and extend is your problem, might as well defederate from kbin and mbin …

jackpot@lemmy.ml on 21 Dec 2023 13:38 collapse

So, the Microsoft method - except that never really killed Linux.

explain

AMillionNames@sh.itjust.works on 21 Dec 2023 14:09 collapse

en.wikipedia.org/…/Embrace,_extend,_and_extinguis…

Nowadays, it’s more of a tactic for getting sued out of a couple of million.

Oh, hi dessalines, saw your downvotes, anything you disagree with specifically? Or is upvoting comments that say explain and downvoting comments providing said explanation just your vision of what you wanted lemmy to evolve to? Nice profile pic.

jackpot@lemmy.ml on 21 Dec 2023 16:37 next collapse

how can you see who downvotes

dgkf@lemmy.ml on 21 Dec 2023 18:13 collapse

Thanks for sharing! Really interesting history in this article. It’s scary to think what a world would look like if Sun didn’t sue Microsoft into oblivion and put an end to this strategy.

We could be living in a world where Windows is the dominant desktop OS instead of our beloved Solaris.

To be serious, though, being sued/forced to settle isn’t an indicator that the strategy hasn’t worked. In fact, as is evident by the continued doubling down on the strategy by Microsoft and the unfettered execution of this strategy with Chrome, it’s clear that the value far outweighs the cost of the occasional settlement. The only real deterrent is antitrust regulation and that has been just about entirely defanged. These concerns are especially pertinent for something like Lemmy where there’s no central entity to soak the legal fees to go to court.

AMillionNames@sh.itjust.works on 21 Dec 2023 19:48 collapse

Sun’s problem was competing with Linux, which it couldn’t. Nobody wants to pay premium for discount proprietary Linux. Sun’s Java, however, still exists. Microsoft’s browser is far from the norm. There’s more alternatives to popular software than ever, whether it be office suites, video editing, 3d modeling, 2d painting, you call it. No, they don’t compete with the industry leaders that have both stability and far more features, but they won’t die off.

Embrace, extend, and exploit is just something that’s being thrown around to see whether it will stick as an argument, and quite frankly, I already see the 3E’s from already existing lemmy instances whose entire approach to the lemmyverse is essentially that - not that it makes it more ok, just that it’s clear that people have other priorities when they throw the concept aroud.

jcrabapple@fedia.io on 21 Dec 2023 15:06 next collapse

The ignorance and fear mongering around this topic is astonishing. Look at all the facts. It's pretty clear what's happening here and why it's happening, and it's not EEE. The whole point of federation and decentralization is that it can't be "extinguished". Threads can come and go and it won't matter. The fediverse will still be here. Block it if you want but I'll not be blocking it on my instance. I'll let my users decide for themselves.

AnxiousDuck@feddit.it on 21 Dec 2023 15:31 next collapse

What I really hope is that the fediverse doesn’t end up in a fragmented mess trying to catch up with Meta’s eventual extension of ActivityPub… What this project needs is a slow and steady (technological) development driven by the communities instead of trying to fit in with the big players. That’s what really did harm XMPP too IMHO.

beetus@lemmy.world on 21 Dec 2023 18:18 collapse

My understanding of how xmpp has progressed is exactly what you think ActivityPub needs. Xmpp is still alive and still continuing to drive for further technological standards and classification.

Google essentially dropped xmpp b/c it was such a slow progressing standard that was focused entirely on the technological progress and that march towards standardization and specification.

LoveSausage@lemmy.ml on 21 Dec 2023 17:36 next collapse

As i suggested from the start. Defederate any instance that federate with threads. Yea I’m being Trotsky here, split can be a good thing.

thenexusofprivacy@lemmy.world on 21 Dec 2023 20:29 next collapse

Yep, I’ve said for a while that if a schism with transitive defederation happens, it’ll be a good thing. There are many fediverses!

doctorn@r.nf on 21 Dec 2023 22:50 collapse

Well, it makes me sad that we would have to, but that doesn’t make me agree less that it would be necessary to keep a real alternative in existence.

Every instance that allows Meta should not be considered part of the Fediverse anymore, but is now Metaverse. Mastodon/Pleroma/Lemmy/… will then just become the running software, but not by default ‘Fediverse’ anymore, that choice will become the admin’s: Fedi or Meta.

In a perfect world we can still keep the big parties out for those that choose to, though at first it will be hard, not only to keep up with instances leaking both ways, but also hard to let go of the unrelated users that had no choice in the matter and are now presented with: change server or follow the server’s choice, and the second choice will be the least trouble for most. In other words: many followers will be lost and many currently followed won’t be reachable anymore.

mub@lemmy.ml on 21 Dec 2023 19:10 next collapse

Can mastadon hosts just refuse to federate with activepub? (I’m probably misunderstanding everything here but hopefully you get my drift).

bogdugg@sh.itjust.works on 21 Dec 2023 19:26 next collapse

Assuming you mean “Can Mastodon instances defederate with Threads?”: Yes. Mastodon (and similar services) run on the ActivityPub protocol, which allows them to decide who they do and do not federate with. Many instances have chosen to preemptively block Threads, many have chosen not to. Pick what works for you.

thenexusofprivacy@lemmy.world on 21 Dec 2023 19:43 collapse

Yes, Mastodon instances can indeed refuse to federate with Threads – you’re not misunderstanding anything. You can track what instances are and aren’t federating at fedipact.veganism.social (the “FediPact” it mentions is an agreement that hundreds of instances have signed to block Meta). Currenntly, about 40% of instances aren’t federating – but most of the largest instances are.

Yerbouti@lemmy.ml on 21 Dec 2023 19:27 next collapse

If the plan for the fedivers is to associate with Meta, I will leave it in a heart beat.

doctorn@r.nf on 21 Dec 2023 22:09 collapse

<img alt="" src="https://r.nf/pictrs/image/165c2027-67c9-4e27-9acb-67fd778a0709.jpeg">

ULS@lemmy.ml on 21 Dec 2023 23:34 collapse

…but meta is where the hookers actually are…

pineapplelover@lemm.ee on 21 Dec 2023 19:42 next collapse

ploum.net/2023-06-23-how-to-kill-decentralised-ne…

thenexusofprivacy@lemmy.world on 21 Dec 2023 19:45 collapse

That’s a great article. I linked to it in the OP:

The same is true with Google’s adoption and then abandonment of the XMPP protocol, which is also often described as EEE. I don’t think that’s the right way to look at it; for one thing, XMPP is still around, and thanks to adoption by Zoom and others it has hundreds of millions of users – or billions, if you count WhatsApp’a non-standard derivative version. But in any case, whether or not it was EEE, Google didn’t go into it with a goal of killing XMPP. They just wanted to exploit XMPP to address a business problem of making Google Talk successful – and did so, until it wasn’t useful to them any more.

library_napper@monyet.cc on 21 Dec 2023 21:22 next collapse

the fediverse is so much smaller than Threads

Is that a typo?

thenexusofprivacy@lemmy.world on 21 Dec 2023 22:21 collapse

It’s not a typo but I see what you mean, I meant that it has a lot fewer people in it but it’s not great wording and I’ll fix it. Thanks!

library_napper@monyet.cc on 22 Dec 2023 01:57 collapse

How many people are on Threads? I don’t get it, theres wayy more people on the fediverse than Threads, no?

thenexusofprivacy@lemmy.world on 22 Dec 2023 04:08 collapse

No, Meta claims that Threads has 100 million monthly active users, the fediverse as a whole has 1.4 - 1.7 million depending on whose statistics you use. Even if they’re exaggerating, it’s still much got a lot more users.

library_napper@monyet.cc on 22 Dec 2023 17:52 collapse

Wut? Email is federated and has at least a billion users.

drbluefall@toast.ooo on 22 Dec 2023 19:31 collapse

When people say “Fediverse”, it’s almost always in reference to federated social media. In other words: email doesn’t count.

thenexusofprivacy@lemmy.world on 23 Dec 2023 00:53 collapse

Exactly. XMPP has hundreds of millions of users too (billions of you count WhatsApp’s non-standard version) and Matrix has close to 100 million but we don’t consider them part of the fediverse either.

library_napper@monyet.cc on 21 Dec 2023 21:39 next collapse

The best paragraph is at the very bottom

speaking of Bannon and his pals, since far right social networks Gab and Truth Social are built on ActivityPub, if Threads opens up two-way federation as planned later this year they’d have a golden opportunity to try to build on the Trump campaign’s successful work with Facebook on digital voter suppression in 2016, the “Stop the Steal” and coup planning in 2020, and QAnon conspiracy theory as well as Libs of Tik Tok and Moms for Liberty’s work. What could possibly go wrong?

thenexusofprivacy@lemmy.world on 21 Dec 2023 22:22 collapse

Glad you liked it, I like to put in a treat for people who read all the way to the end!

doctorn@r.nf on 21 Dec 2023 22:03 next collapse

Well, threads dot net is already fully blocked on my pleroma instance, like it doesn’t exist.

Any other urls I should maybe add to keep the big culprits out?

thenexusofprivacy@lemmy.world on 22 Dec 2023 00:20 collapse

That’s the only one that’s currently active as far as I know. mastodon.moule.world/@MOULE/110586556696261405 has a bunch of resources including blocklist for other Meta domains as well.

gerdesj@lemmy.ml on 22 Dec 2023 00:18 collapse

Chill mate. This is the fedi - you get to actively allow or deny what you see.

No-one can take that away from you.