AI tools can be a “power multiplier” he said, though insisted this isn’t “corporate speak” but “words we’re hearing from studio heads and heads of production”.

So not from the people actually doing the work or buying the products.

I also don’t see any acknowledgement of the training source data, so I’m assuming that despite his assurances about authorship, it’s been trained on license violations.

Embracer have never done anything ethical or sustainable in their entire existence. I really don’t think they’re going to start now.