Ubisoft's annual report dictates that the consumers are the problem (www.youtube.com)
from scrubbles@poptalk.scrubbles.tech to games@lemmy.world on 25 Jul 2025 17:41
https://poptalk.scrubbles.tech/post/2758081

#games

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tonytins@pawb.social on 25 Jul 2025 17:46 next collapse

Fuck you too, Ubisoft.

jordanlund@lemmy.world on 25 Jul 2025 17:58 next collapse

Reminder:

ign.com/…/ubisoft-exec-says-gamers-need-to-get-co…

“One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That’s the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That’s a transformation that’s been a bit slower to happen [in games].”

I’m totally OK not owning Ubisoft games… but not in the way they would prefer… Where I hand them money and still don’t own anything.

Covenant@sh.itjust.works on 25 Jul 2025 18:17 next collapse

Ubisoft need to get comfortable gamers not buying their games.

Booboofinget@lemmy.world on 25 Jul 2025 18:36 collapse

A wise someone once said that if you can’t own anything, you can’t pirate anything.

Hoist the Jolly Roger!

FinalRemix@lemmy.world on 25 Jul 2025 20:58 collapse

I might do that anyway. I bought watchdogs on steam, and it was was really fun, but getting bitched at every time UPlay hiccupped or their servers went down in a singleplayer game was enough to make me never touch their shit again.

That and Watchdogs2 being infected with Denuvo. Ugh…

TwinTitans@lemmy.world on 25 Jul 2025 19:00 next collapse

Yeah. It’s almost like video games are a totally different market from movies or music. 🤦🏻‍♂️

echodot@feddit.uk on 26 Jul 2025 08:16 collapse

I don’t know what planets he’s on but I still have all my DVDs if I choose to stream stuff as well that’s my choice but is all the streaming services went down I’ve still got all my Star Trek shows.

Anyway what’s he talking about steam exists and is wildly popular so that movement has already happened. What they’re trying to push is live service games.

Postmortal_Pop@lemmy.world on 26 Jul 2025 19:59 collapse

I’ve been digitizing my spouse’s massive dvd collection and hosting them in the house on jellyfin. All the convenience, none of the cost.

roguetrick@lemmy.world on 25 Jul 2025 18:03 next collapse

So the argument of this video is anti-woke crusaders don’t exist? That they’re not organized and virulent since gamergate? That they’re responding to as he put it legitimate “shallow politics, performative casting, and and tone deaf writing” (this is the point I stopped watching the video) instead of knee jerk misogyny and racism? Because that’s what the excerpt he highlighted is obviously discussing as a risk. So either he thinks that those groups don’t exist or that all consumers are legitimately part of those groups. Or he’s just misrepresenting some bullshit he read from their annual report for rage bait.

FartMaster69@lemmy.dbzer0.com on 25 Jul 2025 19:55 next collapse

Legendary Drops is an anti-woke grifter who pretends to be “non-political”.

roguetrick@lemmy.world on 25 Jul 2025 20:06 collapse

That would explain him getting in a tizzy over that excerpt then

Legendary Drops: The Worst “Non-Political” Gamer says you’re largely correct

CosmoNova@lemmy.world on 26 Jul 2025 07:37 collapse

I noticed something was off when looking at the childish comments of the video and although it started out normally it quickly began hinting at the same anti-woke bullshit talking points they always try to apply to everything that doesn‘t match their twisted, self-enforced and ultimately self-contradictory world view. It‘s a terrible video by a terribly bitter loser who couldn‘t figure out why Ubisoft and other AAA companies are failing when it‘s spelled out for him to save his life. No idea why that even gets posted here and users are certainly only upvoting it here because they only read the title but I find it fascinating how we found the guy who could run Ubisoft even faster into the ground than it‘s current lead.

RizzRustbolt@lemmy.world on 25 Jul 2025 18:05 next collapse

“If only we had direct access to the money, we wouldn’t even need to make games.”

RedditRefugee69@lemmynsfw.com on 25 Jul 2025 18:32 next collapse

inb4 Ubisoft negotiates Trump pardons in advance and starts hiring robbery teams to steal money directly from g*mers’ wallets.

[deleted] on 25 Jul 2025 22:33 collapse

.

Derpenheim@lemmy.zip on 25 Jul 2025 22:40 collapse

Its a meme bruv

[deleted] on 25 Jul 2025 22:43 collapse

.

kautau@lemmy.world on 25 Jul 2025 20:16 next collapse

^ Pretty much the goal of capitalism. “Once we achieve infinite growth we will generate unlimited wealth with no effort. The line will go straight up forever!”

slaacaa@lemmy.world on 26 Jul 2025 11:30 collapse

Cut out the middle men (consumers)

dinckelman@lemmy.world on 25 Jul 2025 18:07 next collapse

Ubislop need to be reminded that if you make a shit product, with a legally abusive EULA, no one owes you anything. You will go out of business, and we’ll applaud as your headquarters are repossessed by the real estate company

don@lemmy.ca on 25 Jul 2025 18:21 next collapse

Ubisoft can floss its intestines with rusty razor wire coated with fresh sewage.

motor_spirit@lemmy.world on 25 Jul 2025 18:39 collapse

I’m finding you when I need to spruce up my writing

don@lemmy.ca on 25 Jul 2025 18:52 collapse

By all means!

malloc@lemmy.world on 25 Jul 2025 18:23 next collapse

Ubisoft is listed in euro stock market as UBI.PA

Their stonk has been nose diving since 2018 ATH of €107/share. The company leadership needs to point at itself for its abysmal performance, not the consumers.

TwinTitans@lemmy.world on 25 Jul 2025 19:02 collapse

“Our customer base isn’t as stupid as we thought. That’s the real problem here guys.” - Ubisoft, probably.

Darkcoffee@sh.itjust.works on 25 Jul 2025 19:19 next collapse

Do these dummies realize that this makes us less likely to ever buy an UbiSlop game?

forrgott@lemmy.sdf.org on 25 Jul 2025 19:46 collapse

This reminds me of a “scandal” when I was much younger where the Intel CEO at the time made a statement to the effect that their customers are the enemy, simply because they weren’t willing to blindly open their wallets and give whatever they could spare to the corporation.

Sadly, people are stupid (groups of people, at least). And the disease of consumerism is devouring our society from the inside out.

kureta@lemmy.ml on 25 Jul 2025 19:46 next collapse

How can consumers be a problem in a capitalist, free market economy?

hunnybubny@discuss.tchncs.de on 25 Jul 2025 21:05 next collapse

Ubisoft. Dont worry, it is going to drip down any second now.

PushButton@lemmy.world on 25 Jul 2025 21:22 next collapse

Again.

Continue to spit in my face, blame me for your shitty games and your questionable attitude, it’s totally going to help you!

cyrano@lemmy.dbzer0.com on 25 Jul 2025 21:29 next collapse

<img alt="" src="https://lemmy.dbzer0.com/pictrs/image/3bb9c3e1-7c08-4528-b966-f60c21bd93b2.webp">

yermaw@sh.itjust.works on 25 Jul 2025 21:41 next collapse

do market research and create a product/service that will sell

keep doing what youre doing and cry about it like a bitch

Let’s see what the executives of a multimillionaire international powerhouse studio will choose.

Passerby6497@lemmy.world on 26 Jul 2025 04:11 next collapse

“We have investigated ourselves and found no wrongdoing”

Jumi@lemmy.world on 26 Jul 2025 05:46 next collapse

Got invited to the Anno Closed Beta, that garbage wouldn’t start even after multiple tries

RIPandTERROR@sh.itjust.works on 26 Jul 2025 06:03 next collapse

If the customer is the problem, then your product is bad.

Kekzkrieger@feddit.org on 26 Jul 2025 06:14 next collapse

I was so close to buy the subscription for Trackmania but the shit they always pull and pulled lately makes me reluctant to give them a cent.

Lemminary@lemmy.world on 26 Jul 2025 07:20 next collapse

I used to like this company. I guess I’m at fault.

CrabAndBroom@lemmy.ml on 26 Jul 2025 16:16 collapse

On the plus side, I have removed myself as a problem for them. You’re welcome, Ubisoft!

Etterra@discuss.online on 26 Jul 2025 07:44 next collapse

Well fuck me for not being grateful for tepid gruel, I guess.

roguetrick@lemmy.world on 26 Jul 2025 13:28 collapse

What’s funny is this dude essentially argues the opposite. He’s a dude that got upset some publication said killing fascists was fun. Gets angry at any female characters that don’t exist purely to fulfill his fantasies. He’s pro gruel.

scrubbles@poptalk.scrubbles.tech on 26 Jul 2025 15:56 collapse

Yeah honestly I really can’t put my finger on it I like this guy or not.

echodot@feddit.uk on 26 Jul 2025 08:13 next collapse

Well have they considered making something I have any interest in buying? I appreciate this is a personality defect of mine where I don’t just blindly purchase things, but because I’m apparently morally reprehensible, I have no intention of changing, so they’re going to have to make the effort instead.

Katana314@lemmy.world on 26 Jul 2025 12:04 next collapse

I mean, I just take it in the tone of voice people use to congratulate communities for positive community impact.

“Look at how clean this river is now! So many members of the community showed up to contribute, and I’m proud of you all! You did this!”

bassgirl09@lemmy.world on 26 Jul 2025 12:18 next collapse

Sounds like someone is upset that they cannot appease their shareholders by selling uninteresting video games riddled with microtransactions and cash grabs. I think that its time their leadership revisit the Agile Manifesto.

commander@lemmy.world on 26 Jul 2025 15:42 next collapse

Ubisoft has been run by assholes for at least 20 years

lime@feddit.nu on 26 Jul 2025 16:51 collapse

it’s a family business. they’ve always been run by assholes.

zipzoopaboop@lemmynsfw.com on 26 Jul 2025 16:04 next collapse

I for one appreciate Ubisoft.

If they hadn’t fucked up so hard, their talent wouldn’t have quit/got fired in order to give us expedition 33

Zexks@lemmy.world on 26 Jul 2025 16:35 next collapse

Haven’t gotten anything from ubusoft since they gave me a free version of splinter cell with my video card 13 years ago. Still haven’t played it.

Itdidnttrickledown@lemmy.world on 26 Jul 2025 16:52 collapse

Cue the Skinner Simpsons meme. But replace Skinner with that dipshit guillemot