New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed

New EA Owners Hoping AI Will Cut Costs And Boost Profits, It's Claimed (insider-gaming.com)
from inclementimmigrant@lemmy.world to games@lemmy.world on 29 Sep 22:25
https://lemmy.world/post/36661675

I’m sure that the new Saudi owners and Jared Kushner will be looking into hacking up human developer cost by any means necessary.

#games

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NONE_dc@lemmy.world on 29 Sep 22:27 next collapse

God, every new things i hear from this is worse and WORSE.

Lost_My_Mind@lemmy.world on 29 Sep 23:29 next collapse

For me it’s not. Don’t get me wrong, I hate AI.

But also, I don’t buy games from EA for the past 10 years.

So all I’m hearing is that the Madden series will either be sold off, or die.

I only bought every few years. Because really, why buy 2013 when you have 2012? Buuuuut, you can justify buying 2017, when all you have is 2012.

I think that was the first Madden game I bought where it didn’t have a season mode.

I do not give a FUUUUUCK about franchise mode. I don’t care about running a team. I don’t care about controlling an individual player from high school to NFL. I don’t care about designing plays. I don’t care about roster trades.

I don’t even know the names of the players. I don’t know what a nickle or dime is. I just know this play is a passing play, and I can either throw to L1, or X. Then I let the play develop, and see who’s open.

All I want to do is play 16 games, and if we make it, the playoffs. Once we either win or don’t win the superbowl, the game is over for me.

Literally the only 2 modes I give a flying fuck about are exhibition and season. Don’t know don’t care what player packs are, or elite cards, or any of this XP bullshit. I do not give one flying fuck.

But let the guy run, and I press the button, and he throws the ball. Then if he catches it, let me run with it.

And they took away the part of the game I spend 80% of my time in. So I took away any sales I gave them since.

tanisnikana@lemmy.world on 30 Sep 02:31 collapse

Actually, shit, this is impressive.

I think you just explained how football is played to me in a way I can actually understand!

Thanks for that.

Lost_My_Mind@lemmy.world on 30 Sep 08:54 collapse

See, the thing is, the guy with the ball? He’s the one with the ball.

And the guy with the ball??? Well he’s the one with the ball!!! And as we all know, the guy who’s playing with his balls, is the one who controls EVERYTHING!!! So you can’t just give the ball to just anyone. I mean my god! What if you try to give the ball to some guy who’s not ready to run??? You don’t see Brady throwing a football to Stephen Hawking!!! You know why??? Because he’s dead! And also because he can’t run…because, again, he’s dead. Dead people can’t run.

I’m honestly baffled why Usain Bolt never played football. Imagine giving that guy the ball and telling him “your job…is to RUN!!!”

Wasted oppertunity is what that is! Yeah, sure, he competed in the olympics. But just imagine if he made the Cleveland Browns into a winning team! He’d be the highest paid athlete EVER!!!

People would say “You won the BROWNS a championship??? Holy fuck! Lets get you on a box of Wheaties!”

I mean…right?

primrosepathspeedrun@anarchist.nexus on 30 Sep 00:02 collapse

Would be worse if it wasn’t EA.

Like dumping a bloated rotting corpse in a pit of radioactive sewage; hard to make it worse.

NONE_dc@lemmy.world on 30 Sep 00:24 collapse

Hmm, that’s a good point.

vateso5074@lemmy.world on 29 Sep 22:59 next collapse

Better AI than humans. Humans have the potential to be gay and will end up shoving their corrupt ideology into the minds of our children.

Lucky_777@lemmy.world on 29 Sep 23:01 next collapse

EA already in the shitter. About to become alot worse. 50 billion wasted.

Sciaphobia@sh.itjust.works on 29 Sep 23:14 collapse

My guess it that they’ll do some financial fuckery that shouldn’t be legal, and may not even be, and come away with profit leaving someone holding the bag.

shittydwarf@piefed.social on 29 Sep 23:50 collapse

Cellar boxing

salacious_coaster@infosec.pub on 29 Sep 23:02 next collapse

Step 1: AI

Step 2: ???

Step 3: Profit!

DoucheBagMcSwag@lemmy.dbzer0.com on 29 Sep 23:05 next collapse

It fucking begins

lennee@lemmy.world on 29 Sep 23:08 next collapse

Get fucked EA I wont buy shit

mysticpickle@lemmy.ca on 29 Sep 23:09 next collapse

scrubbles@poptalk.scrubbles.tech on 29 Sep 23:12 next collapse

Oh man, this is hilarious from the outside because I’ve worked for private equity before. They are the biggest hype bros that exist. They are in their own reality every time. They can see something as small as a random tweet and think that it’s the truth. There’s no way this goes well for them.

2 examples. Long story but if you want to hear how smart “Private equity” is in tech, here are my two anecdotal experiences:

First, I was an engineer on a project that we were wrapping up a major “V2” rewrite of. We were weeks from finishing this now year long project. They came and asked “How long until released” and I said a month until clients can start using the beta. (Padding a week or so just in case). They didn’t just come back and say “You have a 2-3 weeks”, they came back and said “You have 1 week because we have signed contracts saying that it’ll be ready by then”. What. I was the head engineer. On whose authority did they do that? Who told them it would be ready? Of course no one, they just said it should be done, engineers lazy, they super smart. The project isn’t done in time of course, clients pissed, and they fired the dev team. I hear a year later the entire org had shuttered. They pissed away the entire investment.

Second, again working leading up a major project, a whole new idea in the fintech space. Team is jazzed. We push for 9 months and we release - zero bugs, not a cent lost, we test scaling and we should be able to handle millions of users - we’re ready. We release to… zero fanfare. None. We had no idea what was happening, we’re engineers so we’re used to it but no one cared. Turns out we were being acquired! Hooray said the investors! So much money! The other company claims to be doing what we are already… interesting since we had a novel idea. So we merge, and we decide to do a bakeoff (test each product against each others). Ours of course passes. Theirs tips over after 100 users. Ruby on Rails monolith, they’ve never had more than 100 users. Turns out they just slapped some stuff on a postgres database and called it a fintech product. Business investors at the top high five, show off how much money they’re going to make. Same thing, our loyal customers who were excited for our product got pissed and left. They lied to everyone else about the product just like the other place, the lies eventually caught up, and the stock tanked. Now they have two worthless companies. From what I heard they didn’t make a single sale in Q1 or Q2 of this year, and are shuttering the offices and moving engineering to India. Typical big brain business move.

Never work for private equity. If you ever get bought by private equity immediately start planning your exit. This is a card game to them, they’re sitting at the table in Vegas and are doing anything they can to make it look like the company is valuable just long enough to con someone else into buying it. If they make any profit it will go to them, the company will not see a dime of it. Your budgets will be less than shoestring, you will not have bonuses or dinners out, everything goes to them. You immediately are replaceable, with any, and I mean any developer or AI bullshit being able to replace you. Everyone at EA should be looking for new jobs right now.

FarceOfWill@infosec.pub on 29 Sep 23:19 next collapse

I’m imagining that picture with ea as death visiting Westwood and bioware etc.

But to the left you see ea death is in its own room and opening the door is the figure of private equity. A bloodstained tzeentchian nightmare screeching from the void.

scrubbles@poptalk.scrubbles.tech on 29 Sep 23:33 collapse

If Bioware wasn’t already dead from the corporate bullshit that was Dragon Age 4 (and that comes from me who still found enjoyment in DA4), then this is. I doubt that Mass Effect 5 game will ever see the light of day.

SpaceNoodle@lemmy.world on 29 Sep 23:41 collapse

But you think ME4 will?

scrubbles@poptalk.scrubbles.tech on 29 Sep 23:48 collapse

ME4 was Andromeda.

SpaceNoodle@lemmy.world on 29 Sep 23:55 collapse

Kinda. But that’s like saying Borderlands: The Pre-Sequel was 3, and 3 was 4, even though 4 just came out, and isn’t 5.

Ostensibly, they’re actually working on ME4 which would be labeled thusly.

scrubbles@poptalk.scrubbles.tech on 30 Sep 00:56 collapse

We have no official name, the bloggers and media are calling it Mass Effect 5, it’s the fifth Mass Effect game, this is just pedantics now. Until there’s a title, Mass Effect five is perfectly fine.

SpaceNoodle@lemmy.world on 30 Sep 01:50 collapse

Except I’ve only seen it called Mass Effect Four.

primrosepathspeedrun@anarchist.nexus on 30 Sep 00:05 next collapse

Private equity is why y9u should never rely on a paid or profit service.

givesomefucks@lemmy.world on 30 Sep 00:06 next collapse

This is a card game to them, they’re sitting at the table in Vegas and are doing anything they can to make it look like the company is valuable just long enough to con someone else into buying it.

It’s not even a card game, it’s lotto scratchers.

A card game implies they give thought and treat each situation unique and change strategies

They’re buying billion dollar companies left and right hoping for a quick payday because they’re obsessed with watching their bank account numbers go up.

someguy3@lemmy.world on 30 Sep 01:17 next collapse

First story is not exclusive to private equity. Sales and even business owners have no idea how long things take. We once had a project that would take about a year, sales signed the contract to be done in like 1 month. The saving grace was the client delayed their start date, giving us the time we needed. Another one: guy buys an old building with plans to tear it down and build a new one. Tells the news “we’ll break ground next month”. Two years later they break ground.

Roopappy@lemmy.world on 30 Sep 02:07 next collapse

Yeah. I’ve been a part of two companies acquired by private equity, and the playbook is to cut all spending on employees through any means. Slow pay all vendors until they won’t work with you. Kill product development. Raise prices in predatory fashion. And… while the books briefly look good and before it all falls apart in a few years… sell to someone.

Both times, it did not work. Well, I guess it worked for whoever sold the company to private equity. And I guess the private equity installed leadership of tall confident sounding idiots made big salaries and bonuses, which is nice. I’m just not sure where the money came from. If I understand capitalism, it probably came from our taxes somehow.

scrubbles@poptalk.scrubbles.tech on 30 Sep 04:19 collapse

It’s such a well known play now, I keep wondering who would possibly think buying from private equity is a good thing

count_dongulus@lemmy.world on 30 Sep 06:08 next collapse

A sucker is born every minute.

Alaknar@sopuli.xyz on 30 Sep 06:24 collapse

Well, it’s good to the management that sells the company. They get paid.

jjjalljs@ttrpg.network on 30 Sep 02:09 collapse

One of the many things that’s infuriating about this is that these people are so profoundly stupid, but they keep getting all the money and power. If there was any justice in the world, people like the decision makers in your stories would be living a very spartan life somewhere, reflecting on how they are so fucking senseless.

And yet people continue to worship these “job creators” and “visionaries”.

scrubbles@poptalk.scrubbles.tech on 30 Sep 02:21 next collapse

Trust me man, I’ve thought the same thing. The first story? With the contracts signed? If they had just asked me and listened to me it would have been successful. We had clients chomping at the bit wanting the new app, and obviously people ready to sign. We had guaranteed money - but it all failed because they thought they knew better than the head engineer.

The real kicker? You want to know the absolute punchline? This was a educational platform specializing in live video for professors, to aid with virtual students. This story happened in late 2019.

Gradually_Adjusting@lemmy.world on 30 Sep 04:24 collapse

Any time I hear “capitalism breeds innovation”, I feel like grabbing a chair and swinging it.

Alaknar@sopuli.xyz on 30 Sep 06:22 next collapse

“Capitalism managed to accidentally not choke an innovative project in the crib again! Yet another win for capitalism!!”

scrubbles@poptalk.scrubbles.tech on 30 Sep 15:49 collapse

Engineers and creatives breed innovation. Capitalism exploits it.

Sektor@lemmy.world on 01 Oct 13:14 collapse

Citizen Kane quote goes something like: it’s not hard to make a lot of money if the only thing you want is to make a lot of money.

paequ2@lemmy.today on 29 Sep 23:15 next collapse

new owners are going to utilize AI in order to cut costs

How original and innovative. It’s like these guys are doing something no other company is trying…

I look forward to nobody buying their AI slop.

Rhynoplaz@lemmy.world on 29 Sep 23:29 next collapse

Honestly, if AI was responsible for cranking out a decade’s worth of FIFA and Madden, would anybody notice?

Kolanaki@pawb.social on 29 Sep 23:51 next collapse

The 5 diehard fans that pre-order each new entry and play nothing else might.

njm1314@lemmy.world on 30 Sep 02:28 collapse

You wish it was just 5.

psx_crab@lemmy.zip on 30 Sep 00:19 collapse

Probably yes, because AI might change thing too much while right now they can just tweak minor stuff and resell it.

caut_R@lemmy.world on 29 Sep 23:59 next collapse

If that‘s their big plan… well, I hope the IPs find smarter homes after EA goes bankrupt

ZILtoid1991@lemmy.world on 30 Sep 06:25 collapse

Seeing Jared Kushner’s involvement, I fear that will just end with bailouts on the regular.

Atelopus-zeteki@fedia.io on 30 Sep 00:01 next collapse

The boycott season is getting riper by the day.

pinheadednightmare@lemmy.world on 30 Sep 00:31 next collapse

I’m actually starting to save money lol

ZILtoid1991@lemmy.world on 30 Sep 06:27 collapse

Indies deserve your money much more, and less likely for that money to go to some exec’s premiums.

hperrin@lemmy.ca on 30 Sep 00:02 next collapse

I couldn’t imagine how EA games could be worse, but then that’s why I’m not in charge. Good job, new owners, on finding a novel way to suck more.

CubitOom@infosec.pub on 30 Sep 00:20 next collapse

Fuck AI.
Fuck the Saudi royal family.
Fuck Jared Kushner.

Boycott all EA games.

CaptainBasculin@lemmy.bascul.in on 30 Sep 00:23 next collapse

I’ve had my fair share of issues with EA, so honestly fuck them lmao hope their ai vision will doom them to bankruptcy

scripthook@lemmy.world on 30 Sep 00:24 next collapse

I think this news makes me appreciate madden now more than ever as AI will break the frostbite engine even more.

Kraiden@piefed.social on 30 Sep 00:29 next collapse

“New EA owners somehow even MORE out of touch than current owners”

pinheadednightmare@lemmy.world on 30 Sep 00:30 next collapse

I will never give my money to the saudis if I can help it…. EA will have to put out a pretty crazy game for me to buy another EA title.

mavu@discuss.tchncs.de on 30 Sep 01:12 next collapse

Ahahahaha. .Good luck with that. :D

4am@lemmy.zip on 30 Sep 01:29 next collapse

EA is gonna get Private Equity’d, I guarantee it ™️

SalamenceFury@lemmy.world on 30 Sep 01:31 next collapse

Welp, I guess Battlefield 6 is cooked.

Teal@piefed.zip on 30 Sep 13:30 collapse

This is one I was looking forward to but won’t buy now.

Fyrnyx@kbin.melroy.org on 30 Sep 01:55 next collapse

Be prepared to see less feminine character involvement in future games as possible, because these saudi pricks are so backwards.

ZILtoid1991@lemmy.world on 30 Sep 06:07 collapse

And chuds like Asmongold will soyface over it…

Tigeroovy@lemmy.ca on 30 Sep 03:38 next collapse

I haven’t been giving EA any money for years already and I SURE WON’T BE DOING SO ANYTIME SOON!

ColeSloth@discuss.tchncs.de on 30 Sep 05:12 next collapse

This going to be a total venture capitalist play. It was already set that the fifty billion dollar acquisition was also going to be placing EA in like twenty billion in debts. They’ll flood it with more debts, piece the IP’s all out, legal launder the money, and take ea into bankruptcy.

EA is dead.

ILoveUnions@lemmy.world on 30 Sep 05:38 next collapse

I hope they sell spore to a better company

MaggiWuerze@feddit.org on 30 Sep 13:55 collapse

yeah, good riddance. As long as ubisoft doesn’t suck up the bigger ips it can only get better

Unattributed@feddit.online on 30 Sep 05:26 next collapse

I’m just really glad that I don’t play any games from EA….

SaharaMaleikuhm@feddit.org on 30 Sep 05:58 next collapse

Since Bioware is just a shell of its former self, I only care about Hazelight’s games which are published by EA. It takes two is one of the best games ever made.

Treczoks@lemmy.world on 30 Sep 06:05 collapse

I really liked EA. Back on the C64 and the Amiga.

Senseless@feddit.org on 30 Sep 05:37 next collapse

So… if there ever was going to be a new Mass Effect it’s going to be totally shit now? Fuck.

Treczoks@lemmy.world on 30 Sep 06:04 next collapse

EA is not yet bad enough? They are actually trying to make it even worse?

Or is behind all this some rich, disappointed gamer who wants to ruin EA with a vengeance?

NigelFrobisher@aussie.zone on 30 Sep 06:28 next collapse

Don’t cry for EA, it’s already dead.

RampantParanoia2365@lemmy.world on 30 Sep 17:56 collapse

I cry for Shepard.

AlecSadler@lemmy.blahaj.zone on 30 Sep 06:36 next collapse

As someone who uses AI regularly for software engineering and ~2/3 of the time finds it very effective…

…there is no way it can produce quality games or gaming experiences.

I look forward to watching EA collapse. Get rekt.

slaneesh_is_right@lemmy.org on 30 Sep 10:41 next collapse

People still buy fifa, they always dod and always will. And with the billions they spend on lootboxes, they probably make their money back

DacoTaco@lemmy.world on 30 Sep 10:53 next collapse

As a developer/tech lead who also uses ai i bloody agree. This is going to be baaaadddd. Didnt know ea could get worse

AA5B@lemmy.world on 30 Sep 16:33 collapse

There always places. I’m skeptical about saving significant money but what about graphical or story elements? I’m not too familiar with how games are built but ai can generate arbitrary “artwork” and even music

AlecSadler@lemmy.blahaj.zone on 30 Sep 16:50 next collapse

For me the beauty of some games is the knowledge of the writers involved in a story or the composers for the music.

If I know upfront it’s all AI generated I think that’d ruin it for me. But I realize that’s just my opinion.

Passerby6497@lemmy.world on 30 Sep 18:47 collapse

The human employees may use AI to help speed things up or do repetitive/monotonous tasks, but without human oversight the AI will be functionally worthless for most things due to lack of knowledge over instructions. Add on the insecure and unoptimized code AI spits out and it’s gonna be fun watching the dumpster fire.

umbrella@lemmy.ml on 30 Sep 07:29 next collapse

bye, rest in piss.

here’s hoping for a source code leak so we can preserve the classics and such. maybe they’d cut some costs in security.

fodor@lemmy.zip on 30 Sep 08:36 next collapse

Well yeah, if they cook the books like Private Equity always does, they can suck some profit out of it while destroying the company. And then later blame it on AI, why not? … Shit, the New York Times and the Washington Post would probably roll with that story.

HeyJoe@lemmy.world on 01 Oct 12:45 collapse

Normally, a 2nd company is used where they exploit the first to further grow this one and funnel any actual money into it while bankrupting the first. I am curious to see what aspect of this helps that and what company it will be that profits from it.

n3m37h@sh.itjust.works on 30 Sep 12:11 next collapse

Looks like everyone needs to boycott EA

Jarix@lemmy.world on 30 Sep 17:30 collapse

Sorry to be the one laughing at you.

But I need you to really think hard on this.

If people haven’t boycotted EA by now, what in the wild hells makes you think this is the straw that’s gonna break that mutant camels back?

P00ptart@lemmy.world on 30 Sep 13:08 next collapse

Damn, I was actually looking forward to battlefield 6. Haven’t bought an EA game in probably 10 years, so the loss isn’t that big of a deal. And with COD being shit for 12 years, my FPS days might be over.

Jarix@lemmy.world on 30 Sep 17:28 next collapse

Maybe start a gang war PvP in gtav? I’ve never played gtav so I don’t know if that’s even possible

P00ptart@lemmy.world on 30 Sep 17:30 collapse

I’ve never played their multiplayer. I’ll just play fallout 4. Close enough, right?

Zetta@mander.xyz on 30 Sep 17:56 next collapse

It’s very stupid to install a rootkit spyware on your computer to play a video game. Now that spyware is owned by the Saudi government too. Assuming you play on PC.

P00ptart@lemmy.world on 30 Sep 18:00 collapse

I’m a playstation guy. My computer savvy days are way in the rearview.

Jeffool@lemmy.world on 30 Sep 19:27 collapse

Delta Force has a Battlefield-ish multiplayer mode. It’s free to play and you unlock new characters and guns as you advance. (Then there’s an extraction mode too if you’re into that.) I just tried it for the first time after the beta several months ago and I thought it was alright. No jets, but still solid.

P00ptart@lemmy.world on 30 Sep 20:26 collapse

Honestly I don’t like the air vehicles of battlefield, so that’s not a ding against it in my book.

ipkpjersi@lemmy.ml on 30 Sep 13:43 next collapse

So business as usual, then.

humanspiral@lemmy.ca on 30 Sep 14:10 next collapse

Root access to PCs, EU chatcontrol, and AI together!!! Unlimited profits!

prettybunnys@sh.itjust.works on 30 Sep 18:58 next collapse

Goddamnit. I was actually looking forward to BF6

astanix@lemmy.world on 30 Sep 22:16 next collapse

Oh yeah, were you looking forward to a sense of pride and accomplishment?

morphballganon@mtgzone.com on 30 Sep 23:30 next collapse

Do they have good gameplay? Story?

Lfrith@lemmy.ca on 01 Oct 01:47 collapse

I recommend saving the money and checking out the Finals which has better destruction. Has 3 v 3 objective mode too now for those who hated getting third partied.

ArmchairAce1944@discuss.online on 30 Sep 19:03 next collapse

It will do the opposite. More costs and less profit.

Frenchgeek@lemmy.ml on 30 Sep 19:17 next collapse

Was “Yakety sax” playing in the background when they said that?

EndOfLine@lemmy.world on 30 Sep 21:51 next collapse

NoodlePoint@lemmy.world on 30 Sep 22:12 next collapse

Thou shalt not make a machine in the likeness of a human mind.

lemmy_outta_here@lemmy.world on 30 Sep 22:53 collapse

Fortunately, thou hast not even come close

greedytacothief@lemmy.dbzer0.com on 30 Sep 22:18 next collapse

I keep forgetting that this stupid AI bubble hasn’t popped yet and I’m always surprised someone is trying to add it to their business

ameancow@lemmy.world on 01 Oct 14:46 collapse

“I keep catching myself in this uncanny loop — expecting the so-called ‘AI moment’ to have fizzled out, only to realize the bubble hasn’t just not popped, it’s still inflating. You didn’t just add AI to your business plan, you pivoted your entire narrative to center on it — because in 2025, apparently, no pitch deck is complete without a sprinkle of machine learning magic. Every time I see it, I’m not just surprised, I’m re-surprised — like déjà vu, but powered by buzzwords and venture capital fumes.”

edit: the above is the same comment I replied to, but run through an AI to sound more like an AI wrote it.

KindnessIsPunk@lemmy.ca on 01 Oct 15:13 collapse

Ed Zitron writes some fantastic pieces regarding exactly this.

www.wheresyoured.at

bridgeenjoyer@sh.itjust.works on 01 Oct 17:19 collapse

More ed more ed!

Only person with a damn brain writing articles. Cant wait for this trash bubble to pop.

Bennyboybumberchums@lemmy.world on 30 Sep 23:06 next collapse

Making good games that arent pay to win trash will do that too, ya know…

switcheroo@lemmy.world on 30 Sep 23:13 next collapse

Oh no ha ha oh no no noooo.

You fuckers are going under. None of us are buying your shit-- especially if it’s all AI generated shit.

tahoe@lemmy.world on 01 Oct 06:17 next collapse

None of us… on Lemmy. Normal people don’t care, they’ll be making as much money as ever.

HeyJoe@lemmy.world on 01 Oct 12:41 collapse

Guaranteed years from now, tons of people still buy madden and have no idea EA was ever sold. Honestly, even if they did know, im sure most will still buy it.

minorkeys@lemmy.world on 01 Oct 06:51 collapse

If they do it right, you won’t know what parts are AI. There’s a shit ton of work that goes on that users have no fucking clue about and would never know. AI isn’t just for obvious user facing content.

Auli@lemmy.ca on 01 Oct 19:47 collapse

Sure but AI isn’t that good yet.

minorkeys@lemmy.world on 01 Oct 20:48 collapse

It isn’t good at anything but it’s useful for a bunch of stuff. AI won’t take over anyone’s entire role yet but will assist in tasks for existing roles. It’s already being integrated into workflows and processes. All those interactions are being recorded and that record is what teaches AI how to do the tasks and eventually the role itself. It’s isn’t if, it’s when.

M0oP0o@mander.xyz on 01 Oct 02:02 next collapse

Hmmmm, I did think you could not make EA worse. But it seems like they are going to give it a go.

No_Eponym@lemmy.ca on 01 Oct 14:15 collapse

fittedsyllabi@lemmy.world on 01 Oct 07:17 next collapse

HAHAHAHAHAHA!

_stranger_@lemmy.world on 01 Oct 14:39 next collapse

Honestly, I wouldn’t change a thing. They’re going to gut EA for a money laundering scheme of epic proportions and it finally happened to a company that fucking deserves it.

ShaggySnacks@lemmy.myserv.one on 01 Oct 15:48 next collapse

Sadly, the people who deserve it (the Executives and shareholders) are going to walk away with a bunch of money. The workers will take the brunt of EA’s downfall.

_stranger_@lemmy.world on 01 Oct 16:55 collapse

They should all just immediately quit. Good luck to the fucks figuring out how to extract 20 Billion from some buildings, the crap inside of them, and zero knowledge about how to access anything stored digitally.

RememberTheApollo_@lemmy.world on 01 Oct 15:52 collapse

Christ, couldn’t they start with something like Sinclair or Google instead?

_stranger_@lemmy.world on 01 Oct 16:54 collapse

Sinclair is part of their machine and Google is too big.

Evotech@lemmy.world on 01 Oct 14:45 next collapse

Oh no they bought the hype

skisnow@lemmy.ca on 01 Oct 14:59 next collapse

You laugh, but AI is a pretty good fit for EA. Repeatedly churning out new iterations of the same exact thing over and over every year, with the roster changed and the art fucked about with a tiny irrelevant amount? Yup

HalfSalesman@lemmy.world on 01 Oct 17:09 next collapse

Battlefield 6 is fucked.

ColdWater@lemmy.ca on 01 Oct 17:11 next collapse

I hope they bankrupt and rest in their own shit

SocialMediaRefugee@lemmy.world on 01 Oct 17:33 next collapse

Then let’s hope that AI will pay to play it.

wavebeam@lemmy.world on 01 Oct 20:55 collapse

maybe we’'ll get lucky and they’ll burn out so hard they have to sell the titanfall, mass effect, and dragon age IPs to companies who won’t fuck them up.