The hardest working font in Manhattan (aresluna.org)
from tedu@inks.tedunangst.com to inks@inks.tedunangst.com on 17 Feb 21:05
https://inks.tedunangst.com/l/5178

In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I <3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and even caught an occasional appearance of the flawlessly-named Gotham, still a year before it skyrocketed in popularity via Barack Obama’s first campaign.

But there was one font I didn’t even notice, even though it was everywhere around me. Last year in New York, I walked over 100 miles and took thousands of photos of one and one font only. The font’s name is Gorton.

#article #design #history #photos #text #urban

#article #design #history #inks #photos #text #urban