AI-driven pricing systems know who you are and what you're willing to pay (www.deseret.com)
from throws_lemy@lemmy.nz to tech@programming.dev on 17 Sep 13:47
https://lemmy.nz/post/28281494

They know who you are, where you live, how much money you make and where you spent your last vacation.

They’re watching what websites you visit, tracking your mouse movements while you’re there and what you’ve left behind in virtual shopping carts. Mac or PC? iPhone or Android? Your preferences have been gathered and logged.

And they’ve got the toolkit, powered by artificial intelligence software, to assemble all this information to zero in on exactly how much you’re likely willing to pay for any product or service that might strike your fancy.

The “they” is a combination of retailers and service providers, social media operators, app developers, big data brokers and a host of other entities with whom you have voluntarily and involuntarily shared personal and behavioral information. And they’ve even come up with new labels to make you feel better about the systems that are using your personal data to set a custom price.

Dynamic pricing. Personalized pricing. Even “discount pricing.”

#tech