Ford Patents In-Car System That Eavesdrops So It Can Play You Ads (www.motortrend.com)
from reddthat@reddthat.com to technology@beehaw.org on 07 Sep 2024 06:59
https://reddthat.com/post/25368598

It could also identify your voice and recognize you and your ad preferences, and those of your passengers.

Why…

#technology

threaded - newest

cmnybo@discuss.tchncs.de on 07 Sep 2024 07:16 next collapse

Used cars are going to get much more valuable with all the enshitified crap they keep putting in new cars.

calabast@lemm.ee on 07 Sep 2024 07:43 next collapse

I feel like there might be an emerging market for a car company that makes new, safe cars with very low tech computer systems.

Ah who am I kidding, I wish there was a market for all kinds of functional-but-not-enshittified products out there, but the complete lack of them shows the entrenched powers that be will stomp out any attempt to upset the terrible status quo.

psud@aussie.zone on 08 Sep 2024 05:39 collapse

As much as people hate Musk, Tesla is unusual in that they allow you to opt out of all connectivity. Get no updates, send no video, audio, or data to the company

Floshie@lemmy.blahaj.zone on 07 Sep 2024 07:35 next collapse

a patent about juicing customers. that’s peak capitalism

DosDude@retrolemmy.com on 07 Sep 2024 07:56 next collapse

If it recognizes me it would know my ad preference is none. What is it with paid items/subscriptions and ads? I already paid. Fuck off. If I see paid stuff with ads I go out of my way to not use it.

ChaoticNeutralCzech@feddit.org on 07 Sep 2024 09:47 collapse

Well, then you’re going to hear

Limited offer! Sign up until September 30 for Ford Fun Plus and get a year of ad-free rides at just $10 per month!

most of the time, much like Spotify.
(Last time I was in a Spotify-“enhanced” waiting room was 6 years ago so no idea if that still holds.)

DosDude@retrolemmy.com on 07 Sep 2024 09:57 collapse

Thanks. I hate it

match@pawb.social on 07 Sep 2024 08:04 next collapse

m-maybe they’re just patenting it so nobody can use it 🥺

jbloggs777@discuss.tchncs.de on 07 Sep 2024 08:53 collapse

Lots of ideas are patented, especially by large companies. Some ideas are pursued by the company themselves, while others sit in the patent war chest to (maybe) generate passive income and help with future litigation. Very occasionally they are used for prevention.

Regardless, such a system would be a reason for many people to avoid buying a particular car or brand of car.

ElderReflections@fedia.io on 07 Sep 2024 08:58 collapse

Maybe we can patent being a shitty CEO that exploits humanity for profit.

match@pawb.social on 07 Sep 2024 10:08 collapse

points at prior art

Tolookah@discuss.tchncs.de on 07 Sep 2024 10:40 collapse

I definitely imagined the SpongeBob meme pointing at ever growing piles

MyTurtleSwimsUpsideDown@fedia.io on 07 Sep 2024 10:29 next collapse

🤮

storksforlegs@beehaw.org on 07 Sep 2024 13:02 next collapse

Hey other automakers looking for an exciting new feature, you can always advertise NOT snooping as a feature and “add value” without having to do squat. Think about it, less scummy companies! (if they still exist)

ravhall@discuss.online on 07 Sep 2024 14:56 collapse

Until there is a hard kill switch for the cellular connection, they can’t claim to not be scummy

floofloof@lemmy.ca on 07 Sep 2024 14:09 next collapse

If it works like most AI ad engines, it will keep advertising more of the same Ford car you just bought.

mosscap@slrpnk.net on 08 Sep 2024 06:22 collapse

Pro-tip: a bicycle would never