Meta whistleblower Sarah Wynn-Williams says company targeted teens with advertisements based on their ‘emotional state’ (techcrunch.com)
from dwazou@jlai.lu to technology@lemmy.world on 10 Apr 21:56
https://jlai.lu/post/17793877

#technology

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Sixtyforce@sh.itjust.works on 10 Apr 22:17 next collapse

That’s how targeted advertising works yes. Not much of a reveal there?

I guess people need the obvious pointed out, and yeah fair enough.

Before I get dogpiled: I’m not defending them. I’m saying it’s sad people actually think or thought the bar was higher than this. You can tell me Google, Xhitter, whatever did the same and I’d say the same thing. You’re the product. You. Are. The. Product.

qprimed@lemmy.ml on 10 Apr 22:29 next collapse

I am sure you already know, but the objection here is going after kids. literally profiling and then abusing their vulnerabilities for profit. this isnt your standard cereal box advertising, I think this is something much darker and more disgusting.

edit: added word

Sixtyforce@sh.itjust.works on 10 Apr 22:36 collapse

I hear you, I’m saying this shouldn’t have been news to anyone.

hark@lemmy.world on 11 Apr 00:23 next collapse

It’s still important to point out and put on the public record.

tischbier@feddit.org on 12 Apr 22:14 collapse

Yes! SO many people would never ever believe this kind of evil action without hard proof. It absolutely needs to be said and reported on! Any reaction less than this is dismissive and enabling.

rimu@piefed.social on 11 Apr 00:53 next collapse

Even teenage girls?

You seem to be saying that teenage girls should have known FB was manipulating them and just closed the app.

4am@lemm.ee on 11 Apr 01:42 next collapse

No, I don’t think they meant the kids should have known better, but rather the adults should have known to keep them away from social media because it’s the ultimate cyber predator.

God knows what a hyper-specific ML model is going to do for them

Sixtyforce@sh.itjust.works on 11 Apr 01:59 collapse

Idealistically I’d say their millennial parents failed them for having that ignorance to begin with, so yes they should know better.

Realistically, you’re not wrong in your rebuttal.

Sixtyforce@sh.itjust.works on 11 Apr 02:01 collapse

It’s not just parents. Government and the education systems too.

answersplease77@lemmy.world on 12 Apr 09:40 collapse

I agree it’s not surprising to know that tech billionare ghouls sell their souls for cash, but they not only target kids, they prey on their worst feelings. One example she mentioned is if a 13 yr old girl posted a selfie then deleted it and they concluded that she is suicidal or insecure about her weight for example, then it’s $$$ time for the Zuck bombarding her IP with diet and makeup products. Which is a lower low than just targeting kids… She said it’s so bad that she has almost never seen any of facebook higher ups let their kids use it because they know how hurtful it is

+cashing in on ethnic cleansing

+cashing in, aiding and selling data to oppressive governments, and even selling them AI tech to help them commit worse oppression and survalliance

TachyonTele@lemm.ee on 10 Apr 22:33 next collapse

People downvoting you don’t realize how much of a science advertising is.

Sixtyforce@sh.itjust.works on 10 Apr 22:53 collapse

I think that’s true in general, but not why I was downdooted.

My guess was the downvotes are people assuming I don’t think it’s worse to manipulate children vs adults and that I was somehow okay with it apathetically.

I’m also an asshole occasionally when I see frustrating and disturbing things like this, so my kneejerk response is maybe where I fucked up.

I really need to get into the habit of letting a post stew in preview for a hot second before I let loose my mental vomit lol because I sometimes get my ass kicked for not communicating what I’m actually trying to say effectively.

Edit: Lemmy has been pretty kind to me for my clarifying edits when I do this to myself though, so thanks guys. Like this one :)

qprimed@lemmy.ml on 10 Apr 23:20 collapse

wow! self-reflection is something we all need more of (especially me). agree or disagree, converstaions are always better when everyone considers things for a moment. nice comment. :-)

Sixtyforce@sh.itjust.works on 11 Apr 02:09 collapse

Well, it’s a smaller community. Eventually I’ll recognize a lot of you, and I assume the same of me. So I try to keep it real.

That idiom really dates me, huh.

gashead76@lemmy.world on 10 Apr 22:47 next collapse

It is absolutely baffling that people don’t realize that people are the product. I’ve had some folks tell me that they understand and “don’t care” because the service is “free” or whatever, but then they get angry and freaked out when the platform knows exactly what they’re thinking, or at least seems to know.

There’s definitely a deficit in understanding and education on what corporate social media really does.

mPony@lemmy.world on 11 Apr 00:05 collapse

a) yes

b) what I find really concerning is that they may have already figured out how to change people’s behaviour: what they think is funny, what they think is appropriate to say/do, where they want to travel to (if at all), how they feel about certain celebrities they like or dislike, what is believable or not believable, how they feel about certain politicians, who to vote for. Some people are probably more easy to sway on certain topics than others are. It’s not a stretch to guess that they probably already know various paths to make individuals into something they currently are not.

Petter1@lemm.ee on 11 Apr 04:46 collapse

Yes

brandon@lemmy.ml on 10 Apr 22:55 next collapse

I didn’t see the testimony, but I did read her book.

When most people think “targeted advertising”, I think they are thinking about something like: this user is a middle-class woman between 18 and 25 who enjoys bicycles, so we’ll show her ad X.

According to Wynn-Williams, Facebook/Meta is doing things like detecting when a user uploads, then immediately removes a photo–detecting that as a moment of emotional vulnerability (that is, the user was feeling self-conscious about their appearance), then bombarding them with ads in that moment for beauty products.

I think the former is ‘obvious’ to most people, but the latter probably isn’t–probably because Meta and other advertising companies have put a lot of effort in to keep this on the down low–which is why Wynn-Williams is speaking about it publically.

(not accusing you of defending them BTW, just my 2¢ that this goes beyond what most people would consider obvious, imo)

Sixtyforce@sh.itjust.works on 10 Apr 23:20 next collapse

I was just venting really, I’m not actually surprised this isn’t common knowledge. My bar for humanity already had tunnelled through the Mantel during covid, I think it’s in the outer core by now.

I don’t disagree with anything you’re saying either.

gruhuken@slrpnk.net on 10 Apr 23:20 collapse

Book worth a read? Saw it on sale earlier and looked interesting

brandon@lemmy.ml on 10 Apr 23:40 collapse

I got it from the library, so I won’t comment how much money it’s worth.

Hard to say I enjoyed it, since the conduct described within is nearly without expection horrifying. I expect that most people on Lemmy would probably be unsurprised by it.

I found it to be a pretty quick read, and I’m glad it’s out there. If you’re interested in the topic I’d say to give it a shot.

Lfrith@lemmy.ca on 11 Apr 00:51 next collapse

I wonder how prevalent adblocking is among the younger generations. Even among my peer group I’d see people browsing the web with no adblock and a bunch of ads on websites when I’d glance at a sea of laptops. It was eye opening that outside of the social media I use that many people are just not tech literate. Is ad acceptance trending upward as people get younger and younger?

Sixtyforce@sh.itjust.works on 11 Apr 01:35 collapse

I wonder how prevalent adblocking is among the younger generations

Speaking of advertising being a science like another person commented, it means it’s data driven.

backlinko.com/ad-blockers-users

datareportal.com/…/digital-2024-july-global-stats…

Lots and lots: www.ecosia.org/search?q=how+prevalent+is+adblocki…

But more to the point:

<img alt="" src="https://sh.itjust.works/pictrs/image/49a89d41-e1ed-4b2f-bbe9-35c438132503.png">

Women in every generation block less ads however, which I found interesting.

IllNess@infosec.pub on 11 Apr 03:35 collapse

My theory is women, while they do look at porn, look at porn less. Men will seek out a particular type of porn or a specific video and will not stop until they find it. They are also less likely to go on websites that abuse popups like sports streaming channels.

Also I think women are also more likely to use social media which usually don’t have ad blockers.

asteriskeverything@lemmy.world on 11 Apr 03:58 collapse

The difference is this is tracking and targeting minors.

And just because it is the status quo does not mean the general public is aware of it or the actual extent. It needs to be spelled out to them how and why.

Honestly I find it hard to believe any teens are on Facebook now, maybe IG is still cool? Nothing like before. Idk I don’t think teens are on those platforms really

Petter1@lemm.ee on 11 Apr 04:39 collapse

IG is like the most important place for teens right now…

cabron_offsets@lemmy.world on 10 Apr 22:39 next collapse

Dolla dolla bill

mPony@lemmy.world on 10 Apr 23:59 collapse

as if they don’t have enough already.

msage@programming.dev on 11 Apr 07:08 collapse

never

… and therein lies the problem

Susurrus@lemm.ee on 10 Apr 22:47 next collapse

Facebook used to have a team dedicated to analyzing their apps’ risks to children’s and teenagers’ health. The team concluded that there are indeed many serious health risks for both children and teenagers, especially teenage girls. Shortly after, it got disbanded, and all its recommendations completely ignored.

SpaceNoodle@lemmy.world on 10 Apr 23:28 next collapse

They took all that data and used it to exploit the kids.

parody@lemmings.world on 11 Apr 02:38 collapse

But really, who wouldn’t? They’re not our kids! Well, nearly 100% of them aren’t. Little Johnny will forgive papa for it one day right?

desktop_user@lemmy.blahaj.zone on 12 Apr 09:59 collapse

and the ones that are their kids they can prevent from accessing their platform to a better degree than most broke technically illiterate parents could dream of doing.

parody@lemmings.world on 12 Apr 14:57 collapse

True!!

OK now they can try climate change (dangit indoor skiing etc. nvm but still that’s not as fun so they take the L)

asteriskeverything@lemmy.world on 11 Apr 03:52 next collapse

Ignored? Yeah I suppose so, but they sure as shit used the data for their own gain. That team really was the road of good intentions

primemagnus@lemmy.ca on 11 Apr 04:21 next collapse

Not ignored. They weaponized that info internally. And had a road map of potential liabilities and damages that may be involved.

desktop_user@lemmy.blahaj.zone on 12 Apr 09:57 collapse

so it served its purpose well

sp3ctr4l@lemmy.dbzer0.com on 12 Apr 10:03 collapse

When the news about that came out, around a decade ago now, I deleted my Facebook profile and tried to tell all my friends/family using FB that … this is pure fucking evil and they should also get off FB.

They all gaslit me, pretended that news wasn’t real, and acted like I was a paranoid delusional maniac.

Nowadays we have basically the same kind of conclusions regarding TikTok and other platforms that focus on short form video content… well, actually even worse conclusions… and they come from actual peer reviewed scientific journals…

But you’ll still get people saying ‘brainrot isn’t real’… when uh, yes thats a clumsy term, but it is basically confirmed at this point that TikTok is as addictive as a drug, ruins your motivation and attention span, fills your with mis and disinformatiin, ruins and warps your self image and self esteem, promotes wildly irresponsible and often illegal financial mindsets/strategies… etc etc…

Fingolfinz@lemmy.world on 10 Apr 23:08 next collapse

There are no ethics in capitalism

AwkwardBroccolli@lemmy.ml on 10 Apr 23:45 next collapse

Any structure which has hierarchy in it with control structures away from people suffers from the same issue. People must own things.

RickSorkin@lemm.ee on 11 Apr 01:20 next collapse

And how would you fix it?

Fingolfinz@lemmy.world on 11 Apr 01:24 next collapse

Planned economy

RickSorkin@lemm.ee on 11 Apr 01:26 collapse

Elaborate with an example of how exactly that would work for a country of 340 million people.

Fingolfinz@lemmy.world on 11 Apr 01:31 next collapse

What difference would population make? Decentralization can exist in a planned economy to adapt to locales

RickSorkin@lemm.ee on 11 Apr 01:41 collapse

So your solution is to hand everything over to the government and allow them to control the labor, the profit, and the wealth of over 340 million people without first having any understanding whatsoever about how a system such as that would be stressed under the weight of such a population?

I’ll add that there exists no government on the planet that could be trusted to do something like that without exploiting the populace- as none have done so to date.

You clearly haven’t thought this through.

Fingolfinz@lemmy.world on 11 Apr 01:45 collapse

Your condescending tone shows you already know it all and have your mind made up so I don’t really see where this debate can go anymore that is constructive. Take that how you will, I don’t really care

RickSorkin@lemm.ee on 11 Apr 01:56 collapse

Theirs is no condescension in my tone because there Is no “tone” in written word.

I simply asked you a question you refused to answer, and then I refuted your reasoning for not answering.

And it’s not a debate unless you participate.

Next time, answer a question when asked. Take it as a prompt for you to sell your idea on someone who is looking to you for an answer.

[deleted] on 11 Apr 02:00 collapse

.

[deleted] on 11 Apr 02:12 collapse

.

Fingolfinz@lemmy.world on 11 Apr 02:15 collapse

I’m not going to waste my time with someone when I can tell they aren’t asking me something in good faith. You don’t genuinely seem to be interested in what I have to say, you seem interested in trying to one up me so you can feel a sense of superiority and be petty and pretentious about it. It’s the equivalent of having a conversation with a brick wall and just a waste of time. I actually don’t owe you an answer whatsoever, I’m free to express my distaste for capitalism

RickSorkin@lemm.ee on 11 Apr 02:27 collapse

Since you have seen fit to tell me my reason and purpose, it’s only fair I do the same.

You had no intention to discuss this in good faith the moment you commented. And this is because you know too little on the subject to trust yourself to stand up against even the slightest scrutiny.

You caved after single follow up question. And now you’re blaming me because you lack knowledge of, and commitment to the subject.

Do better.

Fingolfinz@lemmy.world on 11 Apr 02:31 collapse

I mean, I’ve already said I have no interest in proving anything to you so all your words are just falling flat. If you’re looking for feeble debates for circle jerking, I suggest you take your ass back to Reddit cos you won’t be appeased as much here

RickSorkin@lemm.ee on 11 Apr 03:55 collapse

Okay bud. If it helps- I am profusely sorry for having asked you a question. I didn’t mean to upset you and I will flag you as “sensitive” so as to avoid this mistake in the future.

You have my deep and sincere apologies.

Fingolfinz@lemmy.world on 11 Apr 04:00 next collapse

Thank you, I’m glad you have seen the errors of your ways. Many challenge Fingolfin and don’t realize their mistake.

RickSorkin@lemm.ee on 11 Apr 04:24 collapse

Many challenge Fingolfin and don’t realize their mistake.

Oh, I’m sure they do.

Fingolfinz@lemmy.world on 11 Apr 04:34 collapse

:)

[deleted] on 11 Apr 09:48 collapse

.

4am@lemm.ee on 11 Apr 01:45 collapse

Seems to be working fora country of over a billion, just sayin’

RickSorkin@lemm.ee on 11 Apr 01:57 next collapse

So your suggestion is to turn America into Russia/China?

Petter1@lemm.ee on 11 Apr 04:47 collapse

Is that not what is happening right now?

4am@lemm.ee on 14 Apr 14:48 collapse

Yeah but they’re only taking the bad parts

shawn1122@lemm.ee on 11 Apr 03:45 collapse

Ah yes having to lick the boot of an autocrat with no freedom to dissent. That sure sounds like its working to me.

reddig33@lemmy.world on 11 Apr 01:26 collapse

Stop de-regulating everything. Guardrails were put there for a reason.

RickSorkin@lemm.ee on 11 Apr 01:28 collapse

I agree. That’s a good start at least.

pineapplelover@lemm.ee on 11 Apr 02:04 collapse

Who are the 3 people downvoting? This is very true and I don’t see it ever changing as long as humans are humans. Pretty much all religions say treat each other nicely and don’t kill. But then why are there war profiteering companies around?

IDKWhatUsernametoPutHereLolol@lemmy.dbzer0.com on 11 Apr 06:46 collapse

There is always 1-3 random downvotes, even on non controvertial things like cat photos. This is always how Lemmy has been. Any downvotes 5 or less can just be ignored (its probably bots)

Zero22xx@lemmy.blahaj.zone on 11 Apr 05:11 next collapse

Wake me up when something gets done about it other than a fine that amounts to about half a day’s profit for them.

jimbel@lemm.ee on 11 Apr 05:46 collapse

They need to be jailed and their companied closed

NightCrawlerProMax@lemmy.world on 12 Apr 07:49 next collapse

Don’t all social media and internet companies do that? It’s all a case of machine learning. I can’t open Insta these days without being blasted with reels of boobs, cleavage etc. My wife gets reels of cooking, dancing etc. It doesn’t have to do anything with our searches or viewing. They’re using our personal information to create a model and shoving targeted content based on that down our throats. This has the highest probability of increasing engagement on their platform.

orcrist@lemm.ee on 12 Apr 07:56 next collapse

No, it’s not normal. Almost no internet companies around the world try to do anything similar to what Meta did and does. Even if you focus on social media companies, I believe that only a small minority try to do that kind of thing.

For example, here we are on social media. Do you see any targeted advertising? Is it being done by the Lemmy instance? And how many instances are there? Then we could look at Mastodon, or discussion forums, or comment boards, or you name it. Of course you would expect some targeted advertising, like you might find computer advertisements if you’re on a computer tech forum, but that’s different from targeting users who are in a weak state of mind, precisely because it’s targeting their overtly expressed general interests and not their temporary vulnerabilities.

Finally, I think you should go back and read the article. You ranted about companies trying to shove things down your throats, but the article was about how to misuse targeted advertising.

desktop_user@lemmy.blahaj.zone on 12 Apr 09:57 collapse

Lemmy is far from normal, it is not profitable as a social media platform and is reliant on donations and generosity.

Google AdSense does similar things to meta, as does amazon. This is far from a misuse, of the technology as that implies that this isn’t accomplishing the intended goal, which, aside from laws trying to differentiate children from adults, it does.

aeshna_cyanea@lemm.ee on 12 Apr 15:13 next collapse

Neither google (at least for the first decade or so) or Amazon have such detailed data about you as facebook

Paper_Phrog@lemmy.world on 12 Apr 21:55 collapse

Yeah, sorry, but while still going too far, these companies get dwarved by meta when it comes to these practices. I work with certain advertising platforms and know it inside out (don’t judge me lol). No way can we target based on emotional state or anything even closely resmlembling that.

Djinn_Indigo@lemm.ee on 12 Apr 09:43 next collapse

Worth noting by the way that instagram is owned by Meta - the very company the post is calling out.

CalipherJones@lemmy.world on 12 Apr 15:17 next collapse

Meta purposely pits extreme sides of every issue you could think of, gender, race, class, religion, even vegan, against each other. Every hate comment is great news for Meta. Hate comments mean that person is engaging so they will feed them more of that content and further drag them into their hateful beliefs. And why do they do that? To show them shirt and knicknack advertisements while they’re frothing at the mouth.

Fuck Mark Zuckerberg. He’s one of the worst humans on the planet and deserves terrible things to happen to him.

higgsboson@dubvee.org on 12 Apr 15:39 next collapse

Well sure, but it is more than that. Advertising ,broadly, is literally there expressly to manipulate your emotional state. Social media just gives them more info about your state so they are much more effective at it.

Isthisreddit@lemmy.world on 12 Apr 15:47 collapse

I’m convinced insta knows your a guy and will blast you with reels full of chicks no matter what you do.

Evotech@lemmy.world on 12 Apr 16:02 collapse

Yeah, it’s impossible to escape the thottening. Same with snap

But emotional state?

Isthisreddit@lemmy.world on 13 Apr 00:10 collapse

I can’t speak to “emotional state”, but the thottening is a real thing (I’ve spent weeks trying to stop having all these ass models from cluttering up my feed, it’s impossible)

sudoer777@lemmy.ml on 12 Apr 07:53 next collapse

Good thing InstaFlow exists

dustyData@lemmy.world on 12 Apr 15:25 collapse

What’s that weird write out on their webpage? It reads like a super cringy AI generated Instagram ad.

sudoer777@lemmy.ml on 13 Apr 03:16 collapse

There’s a lot of fake versions, the real one is on Telegram and YouTube

Tetragrade@leminal.space on 12 Apr 08:11 next collapse

Ban optimisation without popular consent!

O_R_I_O_N@lemm.ee on 12 Apr 08:17 collapse

Sorry, I’m a bit dense. What do you mean?

Tetragrade@leminal.space on 12 Apr 09:55 collapse

Organisations aren’t entitled to use automated systems to alter people’s behaviour (i.e. here they’re using an algorithm to maximise the number of ad clicks). It should only be allowed if it’s in the interests of the people affected, and with their (informed) agreement

O_R_I_O_N@lemm.ee on 12 Apr 14:44 next collapse

He’ll yeah dude! This should be the global law

desktop_user@lemmy.blahaj.zone on 12 Apr 15:00 next collapse

where would the line between manipulation and traditional advertisement be? theaters frequently exhaust the buttery scent in areas where theatergoers will be to intice them, casinos avoid 90° angels and clocks to disorientate customers and promote time blindness.

Tetragrade@leminal.space on 12 Apr 15:23 next collapse

Yes these are also bad.

JigglypuffSeenFromAbove@lemmy.world on 12 Apr 15:48 collapse

I’m not a native speaker and I legit googled “what are casino 90° angels”, then I realized it was supposed to be “angles” and now I feel dumb lol

O_R_I_O_N@lemm.ee on 12 Apr 17:27 next collapse

It’s a common mistake for even native speakers. Dessert 🎂 vs desert 🏜️ is another common one

Tetragrade@leminal.space on 12 Apr 23:18 collapse

On a 777 the angels blind you with divine light so you can’t find your way out of the slot machines.

aeshna_cyanea@lemm.ee on 12 Apr 15:15 collapse

I am betting it was already in that 40 page agreement you clicked when you singed up 😞

djsp@feddit.org on 12 Apr 09:17 next collapse

/s Meanwhile, in some Signal group: “Should we suicide her or do you guys figure she might have some ICE-worthy tattoos?”

j0ester@lemmy.world on 12 Apr 15:54 collapse

:punch: :americanflag: :fire:

gamer@lemm.ee on 12 Apr 15:18 next collapse

I pirated her book (because fuck her, she was a Facebook exec) and learned that she had a gnarly near-death experience as a child when she got attacked by a shark at the beach.

I didn’t finish the book due to a combination of laziness and my general revulsion at anything Zuck adjacent, but if you have the stomach for it there’s a cool shark attack story in it for you at least.

HugeNerd@lemmy.ca on 12 Apr 15:49 collapse

Were you rooting for the shark?

LovableSidekick@lemmy.world on 12 Apr 22:06 next collapse

To the business world humans are ultimately just conduits to money. But somehow people think privatizing everything is the best way government can serve the public.

11111one11111@lemmy.world on 14 Apr 16:48 collapse

What do they mean by targeted? Like targeted how and with what if they’re talking about using the already targeted advertising data that shows a teen is receiving ads for emotional stuff?