India wants to make influencers register with the government. (restofworld.org)
from ModerateImprovement@sh.itjust.works to technology@lemmy.world on 12 Aug 2024 10:58
https://sh.itjust.works/post/23579503

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MagicShel@programming.dev on 12 Aug 2024 11:24 next collapse

We’re all influencers. Some of us just have an audience size of zero. Not that I like influencers or the whole industry, but I don’t know what the difference is between any attractive/charismatic/creative online person and an influencer.

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Imgonnatrythis@sh.itjust.works on 12 Aug 2024 12:03 next collapse

I thought the answer was money. If you are paid to push a product you are an influencer / advertiser. At least that’s how I understood the term. This article is really about digital broadcasters and is not just about assuring tax collection which is what I had assumed this was about (and that’s actually reasonable). This is about content control which just sounds completely awful.

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tfowinder@lemmy.ml on 12 Aug 2024 13:01 collapse

Of we won’t pay you now. But how about these generous gifts

cRazi_man@lemm.ee on 12 Aug 2024 12:18 collapse

Isn’t that the problem? We haven’t known where to draw the line, and so a lot of unregulated and uninhibited activity is taking place in this way. This is a very strong route to push disguised advertising and propaganda.

MagicShel@programming.dev on 12 Aug 2024 12:42 collapse

I don’t hate it. I’m just not sure it’s feasible. We’ll see.

paraphrand@lemmy.world on 12 Aug 2024 14:08 next collapse

Who influences the influencers?

Plopp@lemmy.world on 12 Aug 2024 14:23 next collapse

The topfluencers.

technocrit@lemmy.dbzer0.com on 12 Aug 2024 15:38 next collapse

People with guns.

Amir@lemmy.ml on 12 Aug 2024 17:28 next collapse

outfluencers

Grippler@feddit.dk on 12 Aug 2024 18:06 collapse

Usually it’s Mr. Moneybags over there…

wjrii@lemmy.world on 12 Aug 2024 16:51 collapse

In the six months before the Indian elections earlier this year, YouTuber Akash Banerjee created content highlighting the shortcomings of the incumbent government.

The political satirist made videos about topics such as the government’s divisive campaign pitch and its crackdown on the opposition parties. “Independent creators put their neck on the line to reach voters,” he told Rest of World, describing his work.

But for the past week, Banerjee has been stressed about the prospect of having to shut down his YouTube channel, The Deshbhakt, which has over 4.8 million subscribers.

That’s because the Indian government has plans to classify social media creators as “digital news broadcasters,” which would make it mandatory for them to register with the government, set up a content evaluation committee that checks all content before it is published, and appoint complaint handlers — all at their own expense. Any failures in compliance could lead to criminal charges, including jail term.

In the unlikely case you were under the illusion that this was some sort of consumer-protection move.