YouTube is cracking down on clickbait (www.theverge.com)
from moe90@feddit.nl to technology@lemmy.world on 24 Dec 12:15
https://feddit.nl/post/25854447

#technology

threaded - newest

Spuddlesv2@lemmy.ca on 24 Dec 12:35 next collapse

Better title: “YouTube is cracking down on click bait - here’s how”

TheTechnician27@lemmy.world on 24 Dec 12:42 next collapse

“5 ways YouTube is cracking down on clickbait – #3 will make you shid and fard and cum your pants”

Lanusensei87@lemmy.world on 24 Dec 13:59 next collapse

YouTube tried to crack down on clickbait, what happened next will shock you!

rigatti@lemmy.world on 24 Dec 18:38 next collapse

Thumbnail:

They’re doing WHAT!?! —>

(⓿_⓿)

thatsnothowyoudoit@lemmy.ca on 24 Dec 22:30 collapse

Two hours later with a changed title and thumbnail:

Fix YouTube clickbait with this one simple trick….

DaddleDew@lemmy.world on 24 Dec 12:42 next collapse

About time. This stuff has been cancer on YouTube for years.

woelkchen@lemmy.world on 24 Dec 13:13 collapse

Misleading titles and thumbnails are against YouTube terms of service for as long as I can remember. Those are options to select when reporting videos.

DaddleDew@lemmy.world on 24 Dec 16:23 collapse

It seemed like they never enforced it though

woelkchen@lemmy.world on 24 Dec 18:12 collapse

Years ago, I reported maybe 3 or so videos because the thumbnail wasn’t slightly misleading or exaggerated but completely different from the content. Nothing ever happened. DeArrow fixes the problem to a degree.

Bogasse@lemmy.ml on 24 Dec 12:50 next collapse

Like, we will be able to make negative feedback about a video again? Oh no nevermind it’s just bs again…

protist@mander.xyz on 24 Dec 12:59 next collapse

YouTube says the policy will combat “egregious” clickbait that misleads viewers, with a particular focus on videos related to “breaking news” or “current events.” The company’s examples of egregious clickbait include a video with the title “the president resigned!” that doesn’t actually address a resignation or a “top political news” thumbnail attached to a video with no news content.

This is only going to target garbage-level content. You can still expect the same clickbait-style titles and thumbnails from established creators

Karyoplasma@discuss.tchncs.de on 24 Dec 13:05 next collapse

YouTube will never “crack down” on these guys. They are their money-makes and can do whatever the fuck the want. Clickbait on huge channels is YouTube’s bread and butter, even if people just click to comment that the creator sucks, that’s still engagement and means there is more money in the ad bids.

conciselyverbose@sh.itjust.works on 24 Dec 14:43 next collapse

YouTube is the one pushing them to clickbait. Their metrics are designed such that if you don’t bait clicks a huge percentage of the time you’re shown, you won’t even show up in the feeds of your actual subscribers.

Dran_Arcana@lemmy.world on 24 Dec 15:23 collapse

I think you’ve correctly identified their self-interest over altruism, but you’ve misidentified the internal value of discouraging clickbait. YouTube is a treasure trove for building training datasets, and its value increases when metadata like thumbnails, descriptions, titles, and tags can be trusted.

It’s the AI gold rush; notice how this coincides with options to limit or disable third-party training but not first-party training? It coincides but is definitely not a coincidence.

Alphane_Moon@lemmy.world on 24 Dec 13:07 next collapse

Yeah, this is not even really targeting clickbait, more like putting restrictions on openly malicious content.

cheese_greater@lemmy.world on 24 Dec 13:18 next collapse

I’ve noticed these super annoying news flashes that say like Beyonce fleeing US and shit like that. Super long videos too and they’re all trash. Makes it hard to get real news on it

OutlierBlue@lemmy.ca on 24 Dec 14:30 collapse

Makes it hard to get real news on it

Well there’s your problem. Why the fuck are you trying to get news on Youtube?!

cheese_greater@lemmy.world on 24 Dec 15:14 collapse

Mainly just stick to law and crime network haha. I wanna watch it tho, aint nobody wanna read about Diddy ha

DarkThoughts@fedia.io on 24 Dec 14:41 next collapse

Yes, which YT actively encourages people to do. So ultimately nothing really changes.

grue@lemmy.world on 24 Dec 16:24 next collapse

I’ll be even more cynical than that: I think this policy will be abused to suppress legitimate news/current events videos with a POV the oligarchs doesn’t approve of (e.g. pro-Palestinian, pro-Adjuster, etc.).

scarabic@lemmy.world on 24 Dec 19:02 collapse

This will address extreme and obvious falsehoods but I still encounter clickbait of the more pedestrian kind everywhere I go. “You’re using your table saw WRONG” or “the 1 table saw trick 99% of people don’t know” etc.

I consider this clickbait: it creates a false sense of urgency and doesn’t convey any information in itself. What is this one trick? Oh I already knew that one, but I had to watch the video to realize that.

It wastes a lot of time and makes things harder to search for. And often these clickbait headlines are not in the video headline where YT can easily scan them, but in the thumbnail graphic in huge letters, where it’s probably harder to automate any moderation for.

I pay for YT premium but this aspect of the experience still feels ad-like and cheap.

penquin@lemm.ee on 24 Dec 13:07 next collapse

The fix was there, but they removed it. The dislike button. Fucking unbelievable how stupid these companies are.

woelkchen@lemmy.world on 24 Dec 13:15 collapse

The fix was there, but they removed it.

Return YouTube Dislikes still exists. The likes and dislikes of RYD users are stored in an external database, so Google cannot take them away.

DarkThoughts@fedia.io on 24 Dec 14:39 next collapse

It's completely inaccurate though. It can show massive amounts of faux dislikes that don't actually exist. This has been confirmed with youtubers, who still see the dislike ratio on their backend.

woelkchen@lemmy.world on 24 Dec 14:55 collapse

It’s completely inaccurate though. It can show massive amounts of faux dislikes that don’t actually exist. This has been confirmed with youtubers, who still see the dislike ratio on their backend.

I’d say the “actual” dislike numbers are completely inaccurate because what’s the point of disliking a video in an environment where the dislikes don’t count?

RYD extrapolates the like/dislike ratio as stored on their own server to the like numbers as displayed by YouTube. That’s not secret information. They spell it out in their FAQ.

If anything, if you like more representative numbers, get more people to install RYD.

DarkThoughts@fedia.io on 24 Dec 15:19 collapse

So a video getting like 80% dislikes in the addon, but like 90% likes in the backend, is an okay and totally not misleading metric to you? And I uninstalled the addon because of this.

grue@lemmy.world on 24 Dec 16:27 collapse

When the only people hitting the dislike button are the people using the addon (because that’s the only circumstance in which it counts), WTF else did you expect than for the dislike ratio with the addon to be higher?

DarkThoughts@fedia.io on 24 Dec 20:57 collapse

If that's the only people using the addon, then they should adjust their extrapolation formula to account for the bias of their user base. Because like this it will only feed people's confirmation bias through literal disinformation, making content look heavily disliked even when it isn't.

nulluser@lemmy.world on 24 Dec 14:44 next collapse

Unless YouTube is using that data to not recommend crappy videos, then it’s completely pointless. If YouTube was going to use that data, then they would, oh, I don’t know, maybe still have a dislike button?

woelkchen@lemmy.world on 24 Dec 14:58 collapse

Unless YouTube is using that data to not recommend crappy videos, then it’s completely pointless.

YouTube never did that anyway. YouTube recommends videos on user engagement. Thumb buttons in any direction are engagement. They have slightly hidden “don’t recommend video/channel” options for that.

What RYD does is to show what others think.

Gormadt@lemmy.blahaj.zone on 24 Dec 16:02 collapse

The fact they never used that data in video recommendations is surprising, and if they started to factor it in would have probably helped make this less of an issue

woelkchen@lemmy.world on 24 Dec 16:18 collapse

The fact they never used that data in video recommendations is surprising

So you never clicked dislike, just to get recommendations for the same channel / type of video over and over again? I thought everyone figured that out by now. These are the menu items that actually do the trick:

<img alt="" src="https://lemmy.world/pictrs/image/73814c0e-0e1d-4bf5-806f-838ed43d1015.png">

penquin@lemm.ee on 24 Dec 15:32 collapse

This is not official and not many people (relatively speaking) know about it. My wife, for example, still uses the official YouTube app on her iPhone with all of its ads and garbage.

woelkchen@lemmy.world on 24 Dec 15:57 collapse

This is not official

Neither was the previous workaround which IIRC required some JavaScript trickery with the web player.

penquin@lemm.ee on 24 Dec 17:39 collapse

What are you talking about??? The previous WAS MADE BY GOOGLE. 😂
Edit: it wasn’t a workaround, it was a feature built into the YouTube app that is made by Google. I can’t believe I have to explain this. Lol

woelkchen@lemmy.world on 24 Dec 18:04 collapse

it wasn’t a workaround, it was a feature built into the YouTube app that is made by Google. I can’t believe I have to explain this. Lol

You wrote “there was a fix” which I assumed you meant one of those user scripts / browser extensions that let users access removed features for a while. Pretty sure this worked with downvotes for a while but not in an official capacity.

penquin@lemm.ee on 24 Dec 21:36 collapse

Ok. I see where the confusion lies. My bad. It was just me being sarcastic that those dumb asses created an unnecessary problem and now they’re trying fucking fix it. They could just bring back the dislike button. Sorry

DarkThoughts@fedia.io on 24 Dec 14:38 next collapse

*Only directly misleading clickbait.
So they'll continue to promote other forms of clickbait like specific thumbnails or capitalized & ambiguous titles.

TheRealKuni@lemmy.world on 24 Dec 14:53 collapse

Of course they will, The Holy Algorithm loves that stuff. It’s why even some respectable creators have to stoop to that frustrating nonsense.

DarkThoughts@fedia.io on 24 Dec 15:17 collapse

They don't have to, they choose to. There's still people like Etho who don't even ask for people to sub and post incredibly infrequently and still successfully maintain their views and audience simply through quality content.
It's more a matter of whether you do YT for yourself, or for the money. And nowadays the majority of people do it for the money. That's why the content has become so piss poor over the years too. It's all just commercialized garbage.

TheRealKuni@lemmy.world on 24 Dec 15:24 next collapse

One of the greatest channels on YouTube, in terms of quality content, is Mentour Pilot (and his other channel, Mentour Now). He releases videos weekly, I think. They’re remarkably high production value, well-researched, well-written, informative, and fascinating.

His thumbnails and many of his titles are awful. Clickbait, capitalization, arrows pointing at stuff, etc.

There are of course people who do the clickbait stuff and make terrible content.

There are people who don’t do the clickbait stuff, some of whom make good content and some who make terrible content.

Whether you try to get as much value from the platform as you can doesn’t indicate the quality of your work. Some people play the game, some don’t.

DarkThoughts@fedia.io on 24 Dec 15:35 collapse

And I block everyone who does, since I have no way of judging the content other than the low quality titles & thumbnails. I'm dubious about allegedly well researched content though. Lot's of people for example recommend Perun, or Kurzgesagt too, which are both awful.

TheRealKuni@lemmy.world on 24 Dec 15:40 collapse

That’s fair. If you have even the slightest appreciation for aviation, I really do recommend Mentour Pilot. His video recently about the LionAir 737-MAX8 crash was phenomenal, and a perfect example. Extremely clickbait-y title and thumbnail, but a rock-solid hour-long dive into the final report, including details of the preceding flights.

DarkThoughts@fedia.io on 24 Dec 15:43 collapse

I don't, not that much anyway. But I'm even more allergic to clickbait than I am to ads, and I run ad blockers since their invention. If I ever click on a clickbait video I feel dirty and soon after even more determined to block those channels. So I quite literally just can't.

grue@lemmy.world on 24 Dec 16:36 collapse

It’s more a matter of whether you do YT for yourself, or for the money.

Frankly, the people doing the former should be leaving Youtube for Peertube. I feel like Fediverse advocates ought to be trying to figure out ways to court them.

homesweethomeMrL@lemmy.world on 24 Dec 14:42 next collapse

You Tube Is Elminating Competition

nulluser@lemmy.world on 24 Dec 14:48 next collapse

I won’t be happy until they ban shocked Pikachu “show us your O face” thumbnails.

werefreeatlast@lemmy.world on 24 Dec 14:51 next collapse

I logged off and then started looking for titties…the tape project, dancers wearing next to nothing, African tribe dancing naked, body paint, see thru lingerie hauls, cleaning naked hauls, breast feeding tities…my YouTube is now embarrassing pornographical without me loving in.

YouTube is not for kids.

TheRealKuni@lemmy.world on 24 Dec 14:54 collapse

How else are people at religious colleges with internet filters supposed to masturbate?

konomikitten@lemmy.blahaj.zone on 24 Dec 15:25 next collapse

YouTube is clickbait. This is like them saying they’re going to crack down on their own advertising model.

sunzu2@thebrainbin.org on 24 Dec 16:31 next collapse

Youtube literally tell their wagies they need to make click but like this ugly ass thumbnails with up-close mug shots.

I am not sure what data they have to support it but I don't click these thumbnails but mrbeastade a career off them lol

arararagi@ani.social on 24 Dec 18:16 collapse

Veritasium made a video about it, his example video only performed better after switching the thumb and title to something more clickbaity.

lepinkainen@lemmy.world on 24 Dec 18:28 collapse

LTT did the same experiment. The stupid O-faces just work

rottingleaf@lemmy.world on 24 Dec 18:41 collapse

Web architecture was flawed.

They went the simple fast way in times when changing a few completely incompatible realizations while looking for the working one was fine. People still used not just Apple and IBM PCs, but also Amiga and various kinds of Unix. Web reading via e-mail was a popular service. Many different technologies to get some connectivity to the big world. FIDO and so on.

So it probably seemed intuitive that when it becomes problematic, people will think of something better and stop using the flawed thing.

Except that assumption relied on fragmentation and incompatibility and variability, things that useful idiots for corporations were vilifying in late 90s and 00s, and managed to kill around late 00s.

So. Engagement-driven model is pretty similar to casinos. It’s profitable and anti-customer. What allows it in the Web - lack of separation between connectivity, storage and identities.

One can say it differently - the Web application layer should be higher than it is. IP and DNS can identify a site, that is, a computer or a cluster or something united. But they shouldn’t identify a website. Quite obviously. A website shouldn’t go down for the sole reason of some computer somewhere being shut down.

It also simply makes sense for the Web to work as some kind of a version control system - it just came into existence before those became the norm for things, well, requiring version control.

I don’t want to write yet another time what everyone will find by themselves in that direction of thought. In short, WWW was an experiment at networked hypertext systems, similar to Gopher, but nicer. It was intended for nice cool library things. It wasn’t intended as the “information superhighway”. Another system actually was - Usenet. Usenet lacks that flaw of the Web.

Except Usenet is morally obsolete. Some new kind of it, with cryptographic identities of users and of groups, some sort of “websites” represented by sequence of update messages in the same group (here’s version control), and probably something like realtime group chats, would be cool.

_sideffect@lemmy.world on 24 Dec 15:27 next collapse

Yeah sure they will. They’ll target small creators, but keep shit heads like the scammer Paul, the fake philanthropist Beast, and others

sunzu2@thebrainbin.org on 24 Dec 16:30 collapse

Top talent who made careers on clickbait will not be harmed

Pedophiles on set, no problem

Scamming people, no problem

Advertising and selling spoiled food, no problem

Say suicide, demonetized 🤡

Martineski@lemmy.dbzer0.com on 25 Dec 01:45 collapse

Youtube will age restrict songs in my playlist with a word “fuck” in title but won’t do anything about unrestricted animated gore on a channel of a studio that does kid animations that I’ve reported long ago. 🙃

Passerby6497@lemmy.world on 24 Dec 15:37 next collapse

[X] Doubt

iopq@lemmy.world on 24 Dec 16:12 next collapse

Sure, as soon as X cracks down on misinformation

Free_Opinions@feddit.uk on 24 Dec 16:14 next collapse

What the hell is wrong with the people here? Actual positive news for a while and what does Lemmy have to say? Complaining and cynicism. No wonder you’re so miserable all the time.

LiamTheBox@lemmy.world on 24 Dec 16:23 next collapse

Bait homosapien do not engage

LogicalDrivel@sopuli.xyz on 24 Dec 16:25 next collapse

For years, every update YouTube has had has made the platform worse. I think its valid to doubt this will improve anything. That being said, I agree with you. Lemmy as a whole needs to calm down a bit and stop being so damn negative about everything.

sunzu2@thebrainbin.org on 24 Dec 16:28 collapse

Hating corporate is a warranted approach

They are not people, they are hostile threat actors.

Why are you shocked they get treated as such?

essteeyou@lemmy.world on 24 Dec 22:04 collapse

I haven’t seen any of the usual self-righteous “I only use self-hosted video services” comments in here yet though.

01189998819991197253@infosec.pub on 24 Dec 17:00 next collapse

So, they created an algorithm that will only reward clickbait and completely ignore honest titles and thumbnails, then complain about their platform being one giant clickbait? Huh…

dan@upvote.au on 24 Dec 23:02 next collapse

Shout out to DeArrow, from the same developer as SponsorBlock. It replaces video titles and thumbnails with community-provided non-clickbait versions. Available as a browser extension, and is also built-in to several third-party YouTube apps, such as SmartTube.

SapphironZA@sh.itjust.works on 25 Dec 01:22 next collapse

Or, you can bring back the dislike button and stop promoting videos with high dislike ratios.

sugar_in_your_tea@sh.itjust.works on 25 Dec 04:27 collapse

Do comments first. There’s so much spam that almost looks legit because of how many upvotes they have.

7rokhym@lemmy.ca on 25 Dec 02:16 collapse

YouTube ruined Christmas. I can’t stand my relatives anymore, they watch every conspiracy clip and now they are a thousand miles down the rabbit hole and I can’t handle them for more than a few days a year. I hate evil Google or alphabet, or whatever they call themselves.