Reddit will help advertisers turn ‘positive’ posts into ads (www.theverge.com)
from tonytins@pawb.social to technology@lemmy.world on 16 Jun 20:03
https://pawb.social/post/26499021

#technology

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whotookkarl@lemmy.world on 16 Jun 20:18 next collapse

Connecting ads masquerading as posts to bot posts shilling the same crap, got it

DirkMcCallahan@lemmy.world on 16 Jun 20:25 next collapse

How better to celebrate the 2-year anniversary of Rexit?

aramis87@fedia.io on 16 Jun 21:17 next collapse

The APIcalypse.

limer@lemmy.dbzer0.com on 16 Jun 21:41 collapse

May the api access rest in peace

[deleted] on 16 Jun 21:52 collapse

.

aramis87@fedia.io on 16 Jun 22:25 collapse

Fuck spez.

BlameTheAntifa@lemmy.world on 17 Jun 04:10 collapse

Spez is a greedy little pig boy.

lagoon8622@sh.itjust.works on 17 Jun 12:30 collapse

Spez is a lizard robot. I mean, just look at it. It’s a fucking weird creep

Semi_Hemi_Demigod@lemmy.world on 16 Jun 20:38 next collapse

So they’re going to take what was once the best place for honest reviews and make it shittier.

Glad they don’t have an API or it would make the internet worse.

lagoon8622@sh.itjust.works on 17 Jun 12:32 next collapse

I mean, they do have an API. It’s just so expensive that no one but VC-funded EAcc weirdos can use it

Xanthobilly@lemmy.world on 17 Jun 13:40 collapse

Welcome to capitalism!

FlorisJan@kbin.melroy.org on 16 Jun 20:48 next collapse

I have no doubt a way will be found to use this against the companies that deserve it, looking forward to the memes this will produce

AmbitiousProcess@piefed.social on 16 Jun 21:00 next collapse

This wouldn't be an issue if Reddit always attached relevant posts, including negative ones even if those were the minority, to actually help people make a more informed judgement about an ad based on community sentiment, but I think we all know that won't be the way this goes.

Posts will inevitably only be linked if they are positive, or at the very least neutral about the product being advertised, because that's what would allow Reddit to sell advertisers on their higher ROI. The bandwagon effect is a real psychological effect, and Reddit knows it.

meco03211@lemmy.world on 16 Jun 22:34 collapse

I specifically look for negative reviews before buying something. I haven’t really put numbers to a ratio of good to bad where I feel reassured about buying something but I’m sure it’s there. If your product has 5000 reviews with no bad ones, something is fucked up. If the majority of the reviews are “the delivery guy spiked the package on my porch and it was broke I’D GIVE ZERO STARS IF I COULD” then that’s a little better. Someone somewhere is going to have a legit grievance. I want to know what that is.

artifex@lemmy.zip on 16 Jun 21:04 next collapse

<img alt="" src="https://lemmy.zip/pictrs/image/27c0c81c-e75d-4ad8-8d19-85f85b16cd6d.gif">

imdc@lemmy.ml on 16 Jun 22:03 collapse

Ah, Vertical Integortion.

loaf@sh.itjust.works on 16 Jun 21:05 next collapse

Thankfully, there’s Lemmy. Makes me appreciate it even more when I read stuff like this.

BlueLineBae@midwest.social on 16 Jun 21:10 next collapse

I wonder how far you can push this? Like there was a whole subreddit (can’t remember the name) that was dedicated to news that seems positive on the surface but is actually fucked up when you take 2 seconds to think. Could you just get chatgpt to come up with a way to positively frame the worst shit specifically to bait adds next to it?

otacon239@lemmy.world on 16 Jun 21:21 next collapse

Are you thinking of r/orphancrushingmachine? There’s a c/orphancrushing here on Lemmy.

BlueLineBae@midwest.social on 16 Jun 22:42 collapse

Yep that’s the one! Thanks for the Lemmy reference!

Sir_Kevin@lemmy.dbzer0.com on 16 Jun 23:58 collapse

Here’s the link for anyone else:

!orphancrushing@lemmy.world

rc__buggy@sh.itjust.works on 16 Jun 21:44 next collapse
Stovetop@lemmy.world on 16 Jun 22:12 next collapse

As a single mom, it’s hard for me to be proactive about my kids’ health, but I have to say that Cerave cream has been a GODSEND for treating the scratches and blisters they get at work.

judgyweevil@feddit.it on 16 Jun 22:33 collapse

Isn’t it just the majority of posts in r/upliftingnews ? Their news is like “Child working 24/7 in construction site get enough Kickstarter donations to pay for his mother’s cancer treatment”

Luouth@lemmy.world on 16 Jun 21:17 next collapse

Spez needs to fund his spezial needs somehow

aramis87@fedia.io on 16 Jun 21:28 next collapse

"dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives".

the company is also introducing a “scalable, AI-powered social listening tool. [...] Informed by proprietary metadata, it provides precise, real-time insights that help marketers confidently plan campaigns, validate creative ideas, and make smarter business decisions"

I wonder how much they had to pay a business major to come up with those sentences, or did they just use ChatGPT ....

[deleted] on 16 Jun 21:52 collapse

.

wizardbeard@lemmy.dbzer0.com on 16 Jun 22:44 next collapse

I mean, that’s at least functional grammar.

“advertiser’s creative”? The fuck is that? You aren’t cool by dropping the noun out and trying to use an adejective in its place.

Sir_Kevin@lemmy.dbzer0.com on 16 Jun 23:55 next collapse

As rediculous as it sounds, “creative” is used as a noun in marketing speak to refer to an image, video, carousel, slideshow, or whatever. I know, it’s stupid.

[deleted] on 17 Jun 00:38 collapse

.

EldenLord@lemmy.world on 17 Jun 08:44 collapse

blending AI-driven efficiency

This makes me want to throw up

OberonSwanson@sh.itjust.works on 16 Jun 21:29 next collapse

Spez uses his doomsday bunker as a cat sex dungeon.

Kolanaki@pawb.social on 16 Jun 21:30 next collapse

Basically this means nothing will happen, because Reddit is the most negative space in the world.

sundray@lemmus.org on 16 Jun 21:43 next collapse

“When I’m cutting people off in traffic, illegally parking in handicap spaces, and racing at 100 mph through school zones, I rely on my Dodge Ram pickup to get it done!”

const_void@lemmy.ml on 17 Jun 00:26 next collapse

I mean this isn’t far from the current state of things. I subscribe to /r/fuckcars an anti-car sub and regularly see car ads. These advertisers are wasting their money.

chaosCruiser@futurology.today on 17 Jun 19:51 collapse

All of this spying and data hoarding has resulted in a finely tuned advertising machine that directs car ads to people who specifically hate cars with a burning passion. Peak of targeted advertising.👌

And people still wonder why I use every means within my disposal to block ads. Even if I allowed ads, they aren’t targeted enough to be much more than an annoyance. Even when they somehow manage to show me something I care about, I’m seeing an interesting product from the highest paying company. It’s not the best product in that category, nor is the one that would serve me best. It’s the one from the company that was willing to pay more than any other. Advertising is just so broken in every way you can think of.

musubibreakfast@lemm.ee on 17 Jun 04:25 collapse

When I plowed through that kindergarten I didn’t get as much as a single dent. If that isn’t an endorsement, then I don’t know what is.

DFX4509B_2@lemmy.org on 17 Jun 00:07 next collapse

One more reason to be glad I ditched that hellpit.

flop_leash_973@lemmy.world on 17 Jun 01:01 next collapse

Wew, my raging negativity will keep them from buying my data then.

doctortofu@reddthat.com on 17 Jun 01:11 next collapse

Quotes from the original announcement:

Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.

Bwahaha, “most human”? Really? Wow.

A scalable, AI-powered social listening tool designed to unlock strategic value

Barf. Oh boy, “social listening tool” - that’s a new one…

These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity

Yup, because nothing says “authenticity” like artificially realigned messages interspersed with AI slop ads. Such real, much authentic, wow…

nthavoc@lemmy.today on 17 Jun 01:41 next collapse

Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers.

That reads like something out of their totalnotrobots subreddit. I TOO LOVE EXPRESSIVE AND AUTHENTIC HUMAN THOUGHTS.

doctortofu@reddthat.com on 17 Jun 03:42 collapse

Hahaha, great point :) HELLO FELLOW HUMAN, WOULD YOU LIKE TO BUILD AN AUTHENTIC, TRUSTED AND ENGAGED RELATIONSHIP WITH ANOTHER HUMAN BEING THAT IS TOTALLY NOT A ROBOT? :D

hansolo@lemmy.today on 17 Jun 05:39 collapse

By “Most Human” clearly they mean the most flawed and greedy.

Lexam@lemmy.world on 17 Jun 01:29 next collapse

For $19.95 this is a great comment!

devolution@lemmy.world on 17 Jun 03:53 next collapse

Seems like being banned from Reddit was a blessing.

Cocopanda@lemmy.world on 17 Jun 04:20 collapse

Here’s hoping they push more people to Lemmy.

otp@sh.itjust.works on 17 Jun 04:08 next collapse

If it wasn’t for the AI nonsense, this could’ve actually been a great idea.

Businesses might want to use Reddit comments as ads.

Reddit says “Hey, let us find those glowing reviews that we have as Reddit comments, and you can link directly to the original source!”

Then the original comment writer could edit their comments to call political figures pedos, and businesses learn their lesson that this kind of stuff is not suited for using Reddit as a primary source, lol

Alexstarfire@lemmy.world on 17 Jun 05:15 next collapse

I enjoyed this ride.

Engywuck@lemm.ee on 17 Jun 06:02 next collapse

Joke’s on them. I just post and comment negative rants.

Rin@lemm.ee on 17 Jun 07:20 next collapse

then they’ll use your negativity as a reason not to buy their competition

Engywuck@lemm.ee on 17 Jun 08:08 collapse

I’m perfectly able to be negative about them and their competition at the same time.

Rin@lemm.ee on 17 Jun 08:11 collapse

They just won’t show the negative parts about them :p

Engywuck@lemm.ee on 17 Jun 11:39 collapse

Bastards… I spend a lot of time carefully crafting them :-P

Korhaka@sopuli.xyz on 17 Jun 11:44 collapse

I post positive ways to avoid consumerism.

MedicPigBabySaver@lemmy.world on 17 Jun 10:07 next collapse

Fuck Reddit and Fuck Spez.

fossilesque@mander.xyz on 17 Jun 11:13 next collapse

Reddit feels like walking into a creepy anamatronic exibit alone at night. You keep looking for someone to ask where the exit is, and occasionally you bump into another warm blooded creature that is sometimes human, but you slowly start to realise that most of those shadowy figures aren’t alive. You’re trapped there until you start listening for the real music softly calling below the ambient noise of the exhibit in the distance.

misteloct@lemmy.dbzer0.com on 17 Jun 11:59 collapse

Five nights at Reddit

frenchfryenjoyer@lemmings.world on 17 Jun 11:41 next collapse

Reddit already had ads that appeared in subs that looked like posts with some tiny text saying it’s an ad. This’ll make it even more insufferable. screw Spez

notgivingmynametoamachine@lemmy.world on 17 Jun 12:08 next collapse

Because Reddit is a nazi sympathizing, brown shirt wearing shithole for jack booted thugs and fascists. It all started when some cunt at Reddit thought “what if my user base was a product?”, and thus the en-digg-ification of Reddit was complete.

Fuck that fascist friendly corpo shithole, it belongs in the dumpster next to Digg.

noodlesreborn@lemmy.world on 18 Jun 06:40 collapse

Mmmmmm I love not being on Reddit