Report: Apple isn’t paying OpenAI for ChatGPT integration into OSes (arstechnica.com)
from Xatolos@reddthat.com to technology@lemmy.world on 13 Jun 19:34
https://reddthat.com/post/20581296

#technology

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nalinna@lemmy.world on 13 Jun 19:46 next collapse

Pretty sure the data they’ll be getting will be payment enough.

zcd@lemmy.ca on 13 Jun 19:47 next collapse

They getting ALL the data

XiozTzu@lemmy.world on 13 Jun 20:10 next collapse

What data? The data that the user affirmatively agrees to send them that is anonymized? That data?

NeptuneOrbit@lemmy.world on 13 Jun 20:13 next collapse

Still really valuable

doodledup@lemmy.world on 13 Jun 20:25 next collapse

The point is that they can use that data for further training. They want to build a monopoly like Google is for search.

XiozTzu@lemmy.world on 13 Jun 20:39 next collapse

Like Google did with user queries and crawling data. I’m just saying everyone is happily giving these companies data. You are welcome to not use the GPT functionality just like you are welcome to use DuckDuckGo. I’m not getting the hostility to Apple. Microsoft on the other hand…

tal@lemmy.today on 13 Jun 20:51 collapse

They want to build a monopoly like Google is for search.

There’s Bing, and some others. I’m using Kagi. You can pretty much drop one in for another.

Google has a significant amount of marketshare, but it doesn’t really have the ability to determine the terms on which a consumer can get access to search services, which is what lets a monopoly be a monopoly.

They’ve got a monopoly over providing some services to Android users, maybe.

NotAnotherLemmyUser@lemmy.world on 13 Jun 20:37 collapse

I’m sure you understand this, but anonymized data doesn’t mean it can’t be deanonymized. Given the right kind of data, or enough context they can figure out who you are fairly quickly.

Ex: You could “Anonymize” gps traces, but it would still show the house you live at and where you work unless you strip out a lot of the info.

androidpolice.com/strava-heatmaps-location-identi…

Now with LLMs, sure, you could “anonymize” which user said or asked for what… but if something identifying is sent in the request itself, it won’t be hard to deanonymize that data.

XiozTzu@lemmy.world on 13 Jun 20:42 next collapse

So you would rather submit your non-anonymized data? Because those bastards will find a way to unanonimize it. Is Apple doing the right thing or not?

NotAnotherLemmyUser@lemmy.world on 13 Jun 20:57 collapse

What? No. I would rather use my own local LLM where the data never leaves my device. And if I had to submit anything to ChatGPT I would want it anonymized as much as possible.

Is Apple doing the right thing? Hard to say, any answer here will just be an opinion. There are pros and cons to this decision and that’s up to the end user to decide if the benefits of using ChatGPT are worth the cost of their data. I can see some useful use cases for this tech, and I don’t blame Apple for wanting to strike while the iron is hot.

There’s not much you can really do to strip out identifying data from prompts/requests made to ChatGPT. Any anonymization of that part of the data is on OpenAI to handle.
Apple can obfuscate which user is asking for what as well as specific location data, but if I’m using the LLM and I tell it to write up a report while including my full name in my prompt/request… that’s all going directly into OpenAIs servers and logs which they can eventually use to help refine/retrain their model at some point.

prettybunnys@sh.itjust.works on 13 Jun 21:10 collapse

Do you have proof they’re sending it to OpenAI?

I believe I heard it’s done on device or on iCloud servers then deleted.

I mean, that’s the claim at least

security.apple.com/blog/private-cloud-compute

NotAnotherLemmyUser@lemmy.world on 13 Jun 21:22 next collapse

I’d say the proof is on Apple to show that it’s being done on-device or that all processing is done on iCloud servers.

You’re saying that OpenAI is just going to hand over their full ChatGPT model for Apple to set up on their own servers for free?

But from the article itself:

the partnership could burn extra money for OpenAI, because it pays Microsoft to host ChatGPT’s capabilities on its Azure cloud

I get it if they created a small version of their LLM to run locally, but I would expect Apple to pay a price even for that.

I think you may be confusing this ChatGPT integration with Apple’s own LLM that they’re working on… Again, from the linked article:

Still, Apple’s choice of ChatGPT as Apple’s first external AI integration has led to widespread misunderstanding, especially since Apple buried the lede about its own in-house LLM technology that powers its new “Apple Intelligence” platform.

XiozTzu@lemmy.world on 13 Jun 22:46 collapse

security.apple.com/blog/private-cloud-compute/. See section on Verifiable Security.

NotAnotherLemmyUser@lemmy.world on 13 Jun 23:04 collapse

Thanks! It’s a good read and I like the idea of a private cloud compute (PCC) system, but that doesn’t mention anywhere that ChatGPT will be running in that PCC system (if you were trying to imply that).

And while OpenAI could implement something similar to PCC, I haven’t seen them announce that anywhere either.

XiozTzu@lemmy.world on 13 Jun 23:47 collapse

I don’t trust OpenAI but I do trust that Apple is doing what it can.

farcaller@fstab.sh on 13 Jun 21:37 collapse

IIRC they demonstrated an interaction with Siri where it asks the user for consent before enriching the data through chatgpt. So yeah, that seems to mean your data is sent out (if you consent).

Zos_Kia@lemmynsfw.com on 14 Jun 09:26 collapse

I don’t know about the US but in European GDPR parlance, of it can be reversed then it is NOT anonymized and it is illegal to claim otherwise. The correct term is pseudonymized.

simplejack@lemmy.world on 13 Jun 23:51 collapse

If you look at the announcement, they’re pretty damn boxed in. They can’t scrap the local device, or iCloud. Open AI only gets queries that the dumber Apple models thinks would be better served by OpenAI. And each of those queries is prompted with a dialog that says “Do you want me to use ChatGPT to do that? Cancel / Use ChatGPT”

That said, on stage, Apple briefly mentioned that ChatGPT plus users would have more functionality. I’ll bet money that’s the real play. LLM model subscriptions in the App Store. Apple loves that sweet sweet AppStore and subscription money.

Question is, do they take a cut like with Spotify, or is basic, free, GPT 4 access payment enough?

schizo@forum.uncomfortable.business on 13 Jun 19:48 next collapse

So Apple is paying them in exposure? First time I’ve ever seen that where it might actually be worth something.

Rhaedas@fedia.io on 13 Jun 20:09 next collapse

And Apple gets more usage. It's a win-win for both companies.

cm0002@lemmy.world on 13 Jun 20:18 collapse

It’s worth more, more often than you think, it’s just hawked by random “influencers” with a paltry 50k followers or some shit. That kind of exposure is worthless.

I’ve heard from photographers and artists before that they will consider exposure offers, but only if you have an actual status. Like a major brand or near-celebrity or a top 50 social media “influencer” with millions upon millions of followers.

And they usually want a contract, i.e. you have to pin our work for X days and you have to tag us etc.

Vincente@lemmy.world on 13 Jun 21:44 next collapse

No, the payment is apple users’ data, is me. If I can’t turn it off completely, I won’t update the OS.

8ender@lemmy.world on 13 Jun 21:47 collapse

Chill and do some reading. It’s not only opt-in but can be disabled at any time, and it’s opt-in per request. It’ll tell you before anything goes to ChatGPT and even then it’s anonymized.

Vincente@lemmy.world on 13 Jun 21:56 collapse

It is not absolutely safe and anonymous. If I can’t just turn it off completely, it’s unacceptable for me.

XiozTzu@lemmy.world on 13 Jun 22:41 collapse

That’s a strong take for the modern world. Good luck!

kokesh@lemmy.world on 13 Jun 21:57 next collapse

How will this be financially viable for OpenAI? It costs lots of money to run this crap

simplejack@lemmy.world on 13 Jun 23:34 collapse

GPT Plus subscriptions.

During the WWDC keynote they mentioned that GPT Plus users would get additional functionality in iOS.

Badeendje@lemmy.world on 13 Jun 22:54 next collapse

Oh boy, I’d like to see the Data Privacy Impact Analysis for this.

simplejack@lemmy.world on 13 Jun 23:44 next collapse

Every query prompted with a consent alert, and OpenAI isn’t allowed to rummage around through iOS, MacOS or iCloud. If the more private, but dumber, Apple model can’t do the job, you get this alert.

<img alt="" src="https://lemmy.world/pictrs/image/4896404b-e38b-4e38-9b86-2ebab6d06816.jpeg">

My guess is that, since the data collected is from GPT 4 queries, and requires expensive compute, the business move is actually around subscriptions. The data probably isn’t worth the expense query compute.

Apple announced that GPT Plus users would have more functionality, and if there is one thing Apple is exceedingly good at, it’s selling subscriptions to shit.

webghost0101@sopuli.xyz on 14 Jun 05:33 collapse

And yet if you look at the technical details, between Google, Apple n Microsoft. This does seem to be the lesser evil for privacy.

Of course if you have like a degoogled fairphone il bow down to you but if you also have a windows pc you’re screwed either way.

simplejack@lemmy.world on 13 Jun 23:57 next collapse

I’ll take bets here.

I don’t think the user data where OpenAI makes its money. It’s the $20 a month GPT Plus subscriptions.

Apple announced that Plus users would get more functionality. Also, OpenAI is basically only limited to collecting data from queries that the user explicitly says it wants to sent to a 3rd party model. Each GPT4 query prompts the user with “Do you want me to use ChatGPT to do that?”

Apple’s not really in the business of selling data, but they are famously and infamously in the business of selling subscriptions to shit.

Petter1@lemm.ee on 14 Jun 05:46 next collapse

And this is the way it has to be! Fuck all this “free” stuff paid by data and ads!

simplejack@lemmy.world on 14 Jun 18:50 collapse

Google: tries to track your behavior so they can sell targeted ads in their freeware

Apple: aggressively tried to lock you into platforms and ecosystem so they can sell you subscriptions, apps, and hardware

Both shitty, but one company’s business model is much more dependent on user data to exist.

Xatolos@reddthat.com on 14 Jun 18:59 collapse

You forgot to add that Apple tracks your behavior so they can sell you targeted ads.

narc0tic_bird@lemm.ee on 14 Jun 05:48 collapse

Plus users do get more functionality, but it sounded like these are just the extra features a Plus subscription gives you anyway (so analysis, image generation etc.).

schnurrito@discuss.tchncs.de on 14 Jun 09:38 collapse

… not anymore? 😁