Apple Eyes Move to AI Search, Ending Era Defined by Google (www.bloomberg.com)
from zaxvenz@lemm.ee to technology@lemmy.world on 07 May 17:41
https://lemm.ee/post/63325691

Apple Inc. is “actively looking at” revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google.

#technology

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AbouBenAdhem@lemmy.world on 07 May 18:04 next collapse

Hopefully that just means using AI to find and index existing content, not to fabricate its own results.

edg@lemmy.world on 07 May 18:40 next collapse

Why can’t things get better for once?

WhatAmLemmy@lemmy.world on 07 May 20:26 next collapse

Greed

paraphrand@lemmy.world on 07 May 20:29 collapse

Shareholders

Nyticus@kbin.melroy.org on 07 May 21:48 collapse

That's the real reason.

I mean, money can improve so many things. But when you have a bunch of investors and shareholders that have stupid fucking ideas in how to tank things if it means they get out squeaky clean with money, they'll take it.

AbouBenAdhem@lemmy.world on 07 May 21:27 collapse

Reducing Google’s monopoly on search is at least a marginal improvement in its own right, even if Apple’s search ends up being equally shitty.

puppinstuff@lemmy.ca on 07 May 21:32 next collapse

Apple: “Siri, search for a big dumb basket for me to put all my eggs into.”

Siri: “Now playing Basket Case by Green Day…”

cupcakezealot@lemmy.blahaj.zone on 07 May 23:10 next collapse

pls burst already ai bubble and take all tech companies that chased it with you

CosmoNova@lemmy.world on 08 May 06:21 next collapse

So this is it? The internet is done and finished. Killed by bots.

shiftymccool@programming.dev on 08 May 10:17 collapse

Apple changing their browser was the final straw that killed the internet for ya?

ohshit604@sh.itjust.works on 08 May 16:22 collapse

It’s infuriating that Safari/Apple only allows me to choose from five different search engines. I self-host my own SearXNG instance and have to use a third-party extension to redirect my queries.