Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue
(www.bloomberg.com)
from L4s@lemmy.world to technology@lemmy.world on 04 Jan 2024 06:00
https://lemmy.world/post/10296372
from L4s@lemmy.world to technology@lemmy.world on 04 Jan 2024 06:00
https://lemmy.world/post/10296372
Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue::Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.
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Do your part and cancel if ya have it
Yes, no point of complaining about ads if you keep your subscription.
Harder to do if you use Prime for other things. I’ve never watched a single Amazon video but I’m trying to source other purchase options locally so I can finally cancel the Prime shipping, which was saving our household money over the years. That said, if we can avoid it in the future we’ll stay off Amazon.
I pay yearly for Amazon Prime, and I still need the other stuff it provides.
I would cancel just Prime Video if I could… but I can’t.
It doesn’t provide anything. They already offer free shipping on orders above $25. If you insist on buying from them, just wait to buy stuff until you need $25 worth, then check out.
Or… Just hear me out… One could not use Amazon. It’s easy for me to say, living in Denmark, where we can order from Amazon, but it’s not worth it. Everyone should boycott Amazon, considering they’re slave laborers…
I’m 100% with you. All for buying anything you can, not from Amazon. But for some people, especially here in the United States, Amazon has become the only option to buy certain items. Just trying to get people alternatives to paying $160 a year for a service that doesn’t really provide much of anything in my eyes.
Amazon bought into the Netflix hype around ads and raising prices. Meanwhile, Netflix has been bleeding subscribers in western markets.
techradar.com/…/has-netflix-lost-its-chill-binge-…
insidethemagic.net/…/subscriber-losses-netflix-di…
www.msn.com/en-us/money/companies/…/ar-AA1kUI5T
I admit I’ve not look into any numbers, if they are available, but I bet Amazon has an advantage of Prime customers that don’t have it primarily as a video streaming service. Those customers probably wouldn’t consider ads a big deal.
That MSN article has some numbers that don’t add up.
Ignoring the fact that 1.6m isn’t “over half” of 4.4m, the last paragraph says that they added 9m new users. Am I reading this wrong?
That’s 9m globally compared to the 1.6m/4.4m in Spain. They’re still adding new users in emerging market countries. I’d imagine the issue is that their users are falling off in their previously established markets (probably western countries, which I’m guessing make more money per sub too).
True, but they’ve maintained healthy profits regardless.
I’m not defending the decision (I got rid of Netflix a long time ago), but they made it knowing full well that it benefitted their long-term financial outlook.
Amazon is on the same boat as the other streaming platforms started since 2018: theyve sunk a ton of capital into building the platform to eat into Netflix’s market share, but they need to start monetizing soon otherwise their shareholders will get impatient with the liability still on the books.
TL;DR; all these streamers are tanking the market with their competing services but as long as they can make more per user, they can do it indefinitely (but if ‘free’ alternatives continue absorbing users, then they’ll need to put the cabash on it, or else the entire market will go under)
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Because Bezos really needed more money
Yeah I think I’ll stick to piracy thanks.
Arrrrr!
That’s good. I was worried about Amazon’s profits. All those employees on food stamps. The company must be so broke!
We killed Apple and kept Amazon. There is no streaming but commercial-free streaming, so it now needs to compete with the higher price tag.
Soon it’ll be Amazon or britbox, and it’s not gonna survive that tribal council.