Apple Cancels Work on Electric Car, Ending Decadelong Effort (www.bloomberg.com)
from ioslife@lemmy.ml to technology@lemmy.world on 27 Feb 2024 19:40
https://lemmy.ml/post/12491972

#technology

threaded - newest

agitatedpotato@lemmy.world on 27 Feb 2024 19:50 next collapse

Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.

[deleted] on 27 Feb 2024 19:52 next collapse

.

NotSteve_@lemmy.ca on 27 Feb 2024 19:58 next collapse

That does seem more like their kind of style

cm0002@lemmy.world on 27 Feb 2024 20:14 next collapse

“Base model is this, but if you want seat heaters that’s another $8,000$10,000, if you want lane assist, that’s another $5,000 $25,000 and requires a 512GB storage bump for $2,000”

Ftfy to more realistic numbers

joneskind@lemmy.world on 27 Feb 2024 20:22 collapse

TBF This is how luxury car manufacturers sell their options. Always have been.

Space Karen sells his false self-driving option for €7500 as a software option.

dimath@ttrpg.network on 27 Feb 2024 20:48 next collapse

I know the current circlejork but last time I’ve checked the self-driving required an additional processer inside the car.

SlopppyEngineer@lemmy.world on 27 Feb 2024 21:11 collapse

For many options in cars, the sensors and electronics are already built in but disabled in software. It’s cheaper to build while optimizing profit with options.

dual_sport_dork@lemmy.world on 27 Feb 2024 21:58 collapse

Yes, but historically the purchase of an option included the physical installation of that option and its associated hardware. Not just turning on parts of the car that are already in it, after you bought it.

To be clear, I don’t think anyone is arguing that options should not cost money. We’re arguing against A) recurring subscriptions, and B) paying more money to activate features already built into the car you already bought.

captainlezbian@lemmy.world on 27 Feb 2024 22:55 next collapse

Exactly. At a certain point luxury features stopped becoming standard and that’s associated with them being cheaper to install in every car but them deciding to sell it anyway

locuester@lemmy.zip on 28 Feb 2024 01:56 collapse

Do you feel that Tesla’s charging for self driving is unfair?

dan1101@lemm.ee on 27 Feb 2024 20:11 next collapse

Or blaming customers for problems, “You’re shifting it wrong.”

meco03211@lemmy.world on 27 Feb 2024 20:31 collapse

Not sure if you’re aware that EVs don’t “shift” or if that’s an indictment to the level of idiocy that would likely be employed by Apple.

AbidanYre@lemmy.world on 27 Feb 2024 20:33 next collapse

It’s a reference to an actual response from Jobs when the iPhone 4(?) had a bad antenna design.

0110010001100010@lemmy.world on 27 Feb 2024 20:42 next collapse

Damn, good memory, it was the 4: www.wired.com/2010/06/iphone-4-holding-it-wrong/

meco03211@lemmy.world on 28 Feb 2024 01:07 collapse

Thank you. Apparently my half joke has rustled some jimmies.

AbidanYre@lemmy.world on 28 Feb 2024 02:09 collapse

I think it’s more that you missed Dan’s joke than anyone being upset.

Mac@mander.xyz on 27 Feb 2024 23:42 next collapse

Porsche begs to differ.

All you had to do was a basic search for what EVs have multiple gears, but you didn’t.

meco03211@lemmy.world on 28 Feb 2024 01:03 collapse

What I like is that a bunch of idiots seemed to take offense to my comment which was meant more as a joke. I do admit I wasn’t aware there were EVs with gears. Though this is mainly because I won’t be in the market for my next EV for hopefully years. When I was looking into it, it was largely seen as unnecessary.

dan1101@lemm.ee on 28 Feb 2024 20:49 collapse

Yeah I’m aware. There is mostly no reason for EVs to shift, but Toyota was trying to add a manual transmission to an EV for some reason.

But “you’re shifting it wrong” would be a scenario like the car wouldn’t shift from P to D and Apple blames the driver.

bionicjoey@lemmy.ca on 27 Feb 2024 20:33 next collapse

They would come up with a charging port that only existed in the parking lot of Apple stores

jewbacca117@lemmy.world on 27 Feb 2024 20:50 collapse

Also it would on the bottom of the car

Boingboing@lemmy.world on 27 Feb 2024 21:02 next collapse

Just flip it over to charge of course

brbposting@sh.itjust.works on 27 Feb 2024 23:35 collapse

<img alt="" src="https://sh.itjust.works/pictrs/image/4e90bcc0-275c-4041-b042-3737c5f95a86.webp">

Deserves a shoop

alt-text: actual Apple Mouse charging via its bottom port

(Interesting, this guy says it gains hours of charge in three minutes, and thinks Apple knew some would leave it plugged it at all times. Intentional sure but not exactly “brilliant”.)

redcalcium@lemmy.institute on 27 Feb 2024 21:39 next collapse

Poor people shouldn’t drive an Apple car /s

Thatuserguy@lemmy.world on 27 Feb 2024 22:17 next collapse

Genuinely, this is the best news I’ve heard in a while for the reasons you listed. Apple is already fucking up the phone industry with anti-consumer policies that become industry trends. I shudder to imagine how deeply and irrepairably they would have fucked up the car market for consumers.

gian@lemmy.grys.it on 28 Feb 2024 14:50 collapse

Up to a certain point only. In most places you cannot hope to be able to sell a car that has not a minimum set of features mandated by the law.

And Apple cannot hope to compel states to change the rules just because so they can sell their car.

Gigan@lemmy.world on 27 Feb 2024 20:03 next collapse

That’s disappointing. I hate apple, but I’d love to see more competition in the EV market

Beardwin@lemmy.world on 27 Feb 2024 20:11 next collapse

More? 22 brands released EVs last year alone. There are a LOT of options out there, with more to come. Apple would have been like, the 4,000th entrant in this market.

ceiphas@lemmy.world on 27 Feb 2024 20:14 next collapse

But their Cars would Cost ten Times as much and still there would be someone cultists defending the price

dan1101@lemm.ee on 27 Feb 2024 20:14 collapse

And what the EV market needs is a Model T, reliable and affordable. Not all these luxury models that go 0-60 in 3 seconds.

dragontamer@lemmy.world on 27 Feb 2024 20:19 next collapse

You are asking for a Prius Prime and/or RAV4 prime.

Which are super reliable and selling like hotcakes for a reason.

Push the ‘EV’ button and both Prius Prime and RAV4 prime will drive in electric only mode.

xor@infosec.pub on 27 Feb 2024 20:25 next collapse

$40k or $51k are actually pretty expensive for a car… i mean, all new cars are insanely expensive nowadays…

dragontamer@lemmy.world on 28 Feb 2024 02:59 collapse

Nearest Prius Prime SE 2024 to my house is $34,604.

<img alt="" src="https://lemmy.world/pictrs/image/c589d394-74f2-4f0f-93bc-1ade5b17afc0.png">

Top-hit from Carfax.com.


I don’t think you’ll find Electric or PHEV at much lower than this in the USA. If you want a cheap daily driver, buy a Chevy Trax or something. ICE is way, way way cheaper still.

But if you care about electrification, going north of $30k is expected.

xor@infosec.pub on 28 Feb 2024 04:04 collapse

there’s a difference between caring about electric and having 30k…

a lot of people just can’t afford that

dragontamer@lemmy.world on 28 Feb 2024 04:26 collapse

Well yeah. I don’t think EVs are for the mass consumer yet. They remain quite expensive and remain unreliable.

Hybrids, like Toyota Corolla Hybrid, get 50+ mpg and are only $24k. If you can’t afford PHEV or EV, then drop down to the next tier. Hybrids exist for a reason and will have significant emissions saving / carbon emissions reduction compared to a normal car, by simply burning a fraction of the gasoline of a normal car.


I also don’t believe that we can buy or consumer our way out of this problem. Your actual biggest way to minimize your emissions is to find a bus.

xor@infosec.pub on 28 Feb 2024 08:41 collapse

yep, there’s just no way to build cars for everyone without completely destroying the planet…
we’ve already mostly destroyed it…

dan1101@lemm.ee on 28 Feb 2024 20:48 collapse

I like the Prius, but $35,000 is way too much.

GamingChairModel@lemmy.world on 27 Feb 2024 20:50 next collapse

The Chevy Bolt is an EV that sells for less than $30,000 and gets 250 miles of range on a charge. The base model is even under $20,000 after the tax subsidy.

[deleted] on 28 Feb 2024 13:41 next collapse

.

dan1101@lemm.ee on 28 Feb 2024 20:44 collapse

I think they discontinued the Bolt.

GamingChairModel@lemmy.world on 29 Feb 2024 01:35 collapse

Yes, after a 7-year run they are retooling the factory for electric trucks, while committing to bringing a second generation Bolt to market sometime in 2025. Who knows if they’ll pull it off, but the sub-$30k EV market is going to grow with or without Chevy/GM.

cyd@lemmy.world on 27 Feb 2024 22:49 collapse

There’s a tidal wave of “cheap and good enough” Chinese EVs starting to sweep the global market, fulfilling pretty much what you said. The new BYD Qin retails for $15,000.

If the US puts up protectionist trade barriers, the US auto market will turn into an enclave of gas guzzling SUVs, totally divorced from the rest of the world.

dan1101@lemm.ee on 28 Feb 2024 20:46 collapse

the US auto market will turn into an enclave of gas guzzling SUVs, totally divorced from the rest of the world

Already is lol. Ford I believe sells one car in the USA now, the Mustang. But they still sell plenty of cars overseas, including things like the Focus ST Estate that we never got here.

GiddyGap@lemm.ee on 27 Feb 2024 22:35 collapse

Sure. There’s lots of competition in the EV market, but one more player wouldn’t hurt.

fartsparkles@sh.itjust.works on 27 Feb 2024 20:05 next collapse

Anyone got a non-paywalled link?

Gork@lemm.ee on 27 Feb 2024 20:15 collapse
RandomStickman@kbin.run on 27 Feb 2024 20:12 next collapse

Relevant video

https://www.youtube.com/watch?v=q8-snrLpC2g

PipedLinkBot@feddit.rocks on 27 Feb 2024 20:13 collapse

Here is an alternative Piped link(s):

https://www.piped.video/watch?v=q8-snrLpC2g

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I’m open-source; check me out at GitHub.

NewPerspective@lemmy.world on 27 Feb 2024 20:22 next collapse

I really feel for the engineers and devs who don’t get to see their project released into the world. Especially after so much effort.

jewbacca117@lemmy.world on 27 Feb 2024 20:51 next collapse

I guess we will never see an electric car with the charging port on the bottom

KoalaUnknown@lemmy.world on 28 Feb 2024 03:31 collapse

I know this is a joke about the stupid Apple mouse, but a car with a bottom (and normal) charging port would be pretty cool. Imagine just pulling into your garage and a giant MagSafe charger snaps to the bottom of your car. (Yes, I know this is unreasonable with current technology due to poor energy efficiency)

Hamartiogonic@sopuli.xyz on 28 Feb 2024 08:51 collapse

I haven’t looked at the bottom of my car in a while, but judging by the amount of dust, mud and ice I see everywhere else, the bottom probably isn’t very clean. During January the ice coating got so thick that I had trouble opening the back doors. Makes me wonder how the charging port would handle that.

SlopppyEngineer@lemmy.world on 27 Feb 2024 21:16 next collapse

After all the layoffs in the tech sector, it’s doubtful it were even the original engineers working on the project.

invertedspear@lemm.ee on 27 Feb 2024 22:14 next collapse

It’s kinda part of the job. Several times in my career I’ve put in months of effort on projects that then get canned for various reasons. One of them was 100% complete. No real big deal, it’s still a good billet on my resume.

a1studmuffin@aussie.zone on 27 Feb 2024 22:19 collapse

As an engineer who’s spent a good chunk of his career working on stuff that got cancelled, it’s really not that bad. You’re generally paid well and looked after, learn a tonne on someone else’s dime, have good job prospects, a strong network of talented colleagues, plus most engineers are there for the team problem solving and challenge anyway. The final product release is just the cherry on top.

echo64@lemmy.world on 27 Feb 2024 20:32 next collapse

This is layoffs.

phoneymouse@lemmy.world on 28 Feb 2024 03:25 collapse

Did you read the article? Says they’re going to work on AI

echo64@lemmy.world on 28 Feb 2024 07:56 collapse

Five people out of hundreds will yes.

This is layoffs.

m0darn@lemmy.ca on 27 Feb 2024 22:07 next collapse

Shifts team to generative AI.

If your car development team can be transferred to AI developement you weren’t building much of a car.

PlasmaDistortion@lemm.ee on 27 Feb 2024 23:04 next collapse

Skilled developers can easily transition to another field of software engineering.

Fuck_u_spez_@lemmy.world on 27 Feb 2024 23:07 next collapse

Even in 2024, there’s still a lot of non-software (automotive) engineering involved in building a car – even an electric one.

Zagorath@aussie.zone on 27 Feb 2024 23:15 collapse

<img alt="" src="https://media.tenor.com/z1NToU5JoJsAAAAM/i-dont-believe-you-whatever.gif">

YerbaYerba@lemm.ee on 28 Feb 2024 00:00 collapse

SDA - software defined automobile

lando55@lemmy.world on 28 Feb 2024 01:29 next collapse

Highway infrastructure as code

fruitycoder@sh.itjust.works on 28 Feb 2024 05:40 collapse

Stop I’m unironically excited for this distant possibility.

I’m already impressed by how much the UI for cars have been separatedfromm mechanical systems.

Electric cars have a lot more tunability from a software view too. Clearly there is a plenty of real world between the chips and where the rubber meets the road too.

Fuck_u_spez_@lemmy.world on 28 Feb 2024 06:27 collapse

<img alt="" src="https://lemmy.world/pictrs/image/86bda1cc-67f4-483c-b54b-6e2d006a6544.png">

Fuck_u_spez_@lemmy.world on 28 Feb 2024 06:28 collapse

So I get a free car and the owner gets to keep the original? Like hell I wouldn’t.

fruitycoder@sh.itjust.works on 28 Feb 2024 07:09 collapse

For real!

justgohomealready@sh.itjust.works on 27 Feb 2024 23:08 next collapse

Yeah but a car is mostly made of engines and bolts and wheels and stuff like that, you know.

rambaroo@lemmy.world on 28 Feb 2024 03:25 collapse

No one can become a skilled ML/AI dev overnight. That will still take a year or two or more of working with it daily. If you transition to a new field you basically become a junior dev all over again for a while. Domain knowledge is a big part of being a good programmer.

Sl00k@programming.dev on 28 Feb 2024 01:08 next collapse

This is referring to the team working on the self driving functionality.

erwan@lemmy.ml on 28 Feb 2024 07:24 collapse

Still, self driving and generative AI are very different. Just because they fall into the same big “AI” bucket doesn’t mean it’s the same.

Tja@programming.dev on 28 Feb 2024 16:24 collapse

The skills are similar enough to be transferable

EddieTee77@lemmy.world on 28 Feb 2024 21:31 next collapse

We’ll see

echodot@feddit.uk on 29 Feb 2024 00:07 collapse

Well yeah they were achieving absolutely nothing in self-driving vehicles so I suppose they can transfer those skills to achieve absolutely nothing in AI

If you’re only just now entering the AI market you’re not going anywhere

danl@lemmy.world on 28 Feb 2024 01:51 next collapse

Not sure if 100% a joke or just partly but Volkswagen was probably providing the mechanical engineers who were retrofitting Lexus vehicles of the project as they had for the already-deployed driverless vans. See NYT & MacReports

Reddfugee42@lemmy.world on 28 Feb 2024 02:22 next collapse

One question for you smarty pants: is their car real, or artificial?

dustyData@lemmy.world on 29 Feb 2024 13:04 collapse

Well, at this point it is theoretical.

Formesse@lemmy.world on 28 Feb 2024 03:02 next collapse

Once upon a time, stoves had a dial you set, and it was basically a resistor and some wires. Today, a stove has a computer built in it that operates the entire thing.

While the computer in a modern oven is simple - it is an illustration that more, and more of what we have is computerized. When you add in reinforcement learning algorithms to adjust factors like say, If the fridge is aware of what time you generally open the fridge it can opt to kick on the heat pump a little before that to bring the temperature down and avoid running while it is open. This could save pennies of electricity in a year. But more importantly - could lead to less duty cycles on the condesor that could cause a fridge to say instead of lasting 10 years, last 12 years.

If you are starting a car company today, what you have to be thinking about is a reality where we move to “Humans don’t drive, the cars drive you” - I mean even a manual control situation could have the AI actually being a watcher in effect we “Let” people drive, but if the AI detects an unobserved obstacle etc it immediately takes over and adjusts. Well: You need to build that - and that, is AI.

If a company isn’t thinking about AI, and makes anything but basic appliances - they are likely on a limited time window because at some point Autonomous cars WILL be good enough, and the safety consideration will make both people, and governments, along with insurance companies to eliminate human driven vehicles.

Apple isn’t looking next year, or a year after. They are looking 5 to 10 years out and they don’t see a path where they can effectively compete in the car industry and make the profits they are after. However, if they can solve the AI driving problem - they don’t NEED to make a car, they can sell the brains and system that drives the car.

Yaztromo@lemmy.world on 28 Feb 2024 04:07 collapse

Except news always was that Apple was pushing pretty hard into self-driving vehicles, which would use much the same AI learning systems as you need for generative AI.

jacksilver@lemmy.world on 28 Feb 2024 06:54 next collapse

Ehh, that’s a bit of a stretch. They’re very different technologies with only limited overlap.

echodot@feddit.uk on 29 Feb 2024 00:08 collapse

Unless Apple had invented artificial general intelligence and not told anyone then the technology isn’t transferable.

Yaztromo@lemmy.world on 29 Feb 2024 05:41 collapse

Chances are very good the AI technologies they were working on involved developing a GAN, then the knowledge and experience of creating a GAN is fully transferable.

It’s the skills of the developers I’m talking about transferring — not the source code or neural net output.

a1studmuffin@aussie.zone on 27 Feb 2024 22:27 next collapse

Instead of trying to make a full electric car, I’m surprised Apple and Google aren’t focusing on making a smart AI “head unit” that’s compatible with third party car manufacturers. The head unit would control all aspects of the car through the CAN bus and also take camera/sensor inputs from the exterior of the vehicle, and be responsible for things like self-driving, lane assist and all those difficult AI-based features.

This way the car manufacturers could focus on what they do best (building safe reliable hardware) and outsource all the hard AI software problems to tech companies who specialise in this area.

archchan@lemmy.ml on 27 Feb 2024 22:47 next collapse

I’ll pass on having evil corps like Google put AI in my car.

Comma.ai is open source and does exactly what you are describing as that “head unit”, not too mention is widely compatible with many car manufacturers.

a1studmuffin@aussie.zone on 27 Feb 2024 23:03 collapse

Couldn’t agree more, but I’m just highlighting it seems like a much more profitable and attainable commercial goal for them in the short term than trying to enter the vehicle manufacturing space as a competitor. The fact there’s an awesome open source project tackling this idea already (thanks for the link - I didn’t know this existed!) says it’s viable.

They’ve already dipped their toes in with Car Play/Android Auto and have the relationships with third party vehicle manufacturers, so this seems like a logical next step. Perhaps that’s what they’re actually doing by shifting their car team to AI.

brbposting@sh.itjust.works on 27 Feb 2024 23:38 next collapse

I can see the sharks on Shark Tank telling them - “license it!”

Sisyrx@lemmy.world on 28 Feb 2024 01:28 next collapse

This is pretty much the goal of CarPlay

pr06lefs@lemmy.ml on 28 Feb 2024 02:43 next collapse

Its sounding more and more like companies are giving up on full self driving. There’s been a lot of money poured in without FSD materializing. Maybe just another lane autopilot wasn’t game changing enough for apple to justify staying in the game.

Furbag@lemmy.world on 28 Feb 2024 05:15 collapse

Honestly, people getting out of that game now are the smart ones. Our roads just aren’t set up to be able to handle FSD. It’s a money pit and a lot of companies are falling for the sunk cost fallacy.

vin@lemmynsfw.com on 28 Feb 2024 03:13 collapse

That’s b2b business which apple and google don’t do. Or aren’t good at, at the very least.

kandoh@reddthat.com on 27 Feb 2024 22:58 next collapse

I remember when Tesla begged Apple to buy them

weeeeum@lemmy.world on 28 Feb 2024 01:38 collapse

That would actually be a terrifying precedent. “Can not pair phone to iCar™. Please use an iPhone next time, moron”.

A massive corporate monopoly enforcing the use of its devices by purposefully removing cross compatible functionally between different platforms. Spineless governments don’t do anything cause they are toothless and on the payroll.

kandoh@reddthat.com on 28 Feb 2024 15:23 collapse

As more of our lives move online and we become more dependent on technology, soon we’ll only be able to live our lives in the way Microsoft, google, or apple give us permission to.

KrapKake@lemmy.world on 28 Feb 2024 16:44 collapse

Not enough people realize this.

circuitfarmer@lemmy.world on 27 Feb 2024 23:24 next collapse

I think all those dongles hanging off the car would have been a problem anyway

[deleted] on 27 Feb 2024 23:46 next collapse

.

circuitfarmer@lemmy.world on 27 Feb 2024 23:56 collapse

The windscreen is made from high-tech Apple SpaceGlass, and the integrated HUD (*Pro car only) presents all non-Apple cars as green bubbles in real time

[deleted] on 29 Feb 2024 12:01 collapse

.

ApatheticCactus@lemmy.world on 28 Feb 2024 02:22 next collapse

We put the charging port underneath the car!

circuitfarmer@lemmy.world on 28 Feb 2024 04:08 collapse

Lightning (in the US; USB-C in the EU)

echodot@feddit.uk on 29 Feb 2024 00:10 collapse

And of course they’d save money by putting an iPhone battery in the car.

It has over 4 miles of range.

rottingleaf@lemmy.zip on 28 Feb 2024 08:26 collapse

  • You need a dongle for that, sir.
  • A what?
  • A dongle.
MonsiuerPatEBrown@reddthat.com on 28 Feb 2024 00:33 next collapse

They should sell BYD vehicles.

PanArab@lemmy.world on 28 Feb 2024 01:15 next collapse

This is good news for everyone else

boonhet@lemm.ee on 28 Feb 2024 01:53 next collapse

Not sure why everyone’s cheering, more competition is never bad and there are already plenty of manufacturers adding subscriptions and such, I doubt Apple would even have been the worst.

At the very least, they probably would’ve had a slick UI in a world of crap infotainment UIs.

However they announced Carplay 2 a few years ago and I’m hoping manufacturers will go ahead with adding that as an option so you could just opt in to Apple UI all over the car and revert back at any time. This is probably the best of both worlds. There are plenty of companies that know quite well how to build a car, they just mostly still all suck at UI.

linearchaos@lemmy.world on 28 Feb 2024 02:25 next collapse

Apple can’t compete in that space. Their schtick is producing moderately inexpensive nice looking goods for exorbitant prices that are designed to be impossible to repair by anybody with them.

Tesla has already corned the market.

Trying to block people from repairing? check, trying to block sales of used items? check. Getting rid of all the buttons for all the interfaces and making you work with a tablet in the center of the car? Check.

Makeitstop@lemmy.world on 28 Feb 2024 02:43 next collapse

Competition usually isn’t bad. Unfortunately, Apple has a tendency to not only be terribly anti-consumer, but also tends to be a trendsetter. They do shitty things, and other companies learn from their example. Thus, the competition becomes a race to the bottom.

Furbag@lemmy.world on 28 Feb 2024 05:02 next collapse

I was kind of hoping that Apple and Tesla would just feud with each other for control of the “economy-quality product marketed as a luxury-quality product” market share.

Cheerstothe90s@lemmy.world on 28 Feb 2024 05:04 next collapse

A problem with apple…Like if my friend has a Toyota, i can borrow that. If they have an icar, I probably couldn’t drive it because I don’t have an iPhone required to start it or apple shoes required to activate the pedals. You know they’d be dicks like that.

lilsolar@sh.itjust.works on 28 Feb 2024 05:28 collapse

Warning: unauthorized, non apple certified tyres detected on your iCar. Disabling airbags due to security issue.

Setting destination to Apple Genius bar.

rsuri@lemmy.world on 28 Feb 2024 05:59 next collapse

The fear for me was that Apple would grow quickly in the EV space due to its mainstream popularity, and then start doing the ecosystem thing so driving anything but an Apple car makes you a second-class citizen. Obviously it would only support Carplay and not Android Auto, and probably lack any sort of non-Carplay connectivity so you just can’t connect your Android phone to it at all. Presumably it would also have a proprietary charger that doesn’t work with other cars or vice versa.

vodkasolution@feddit.it on 28 Feb 2024 08:29 collapse

I bet they wanted, but in EU they couldn’t

TheObviousSolution@lemm.ee on 28 Feb 2024 06:32 next collapse

Apple isn’t competition, Apple is a closed market, more anticompetitive than Microsoft and only undone by the degree of their control.

suction@lemmy.world on 28 Feb 2024 06:45 next collapse

…a closed market you don’t have to participate in…

TheObviousSolution@lemm.ee on 28 Feb 2024 07:04 next collapse

Don’t worry, I don’t. … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … …

parens@programming.dev on 28 Feb 2024 15:01 collapse

what’s with the dots?

TheObviousSolution@lemm.ee on 28 Feb 2024 21:03 collapse

Mocking through gross exaggeration.

maynarkh@feddit.nl on 28 Feb 2024 14:08 collapse

You do understand whole markets are hurt by big monopolies.

suction@lemmy.world on 29 Feb 2024 21:54 collapse

If Apple had a monopoly on smartphones you’d have a point

maynarkh@feddit.nl on 01 Mar 2024 00:38 collapse

Monopolies are not a yes or no thing. Since Apple has a large enough market share that it is able to strangle competitors just through having that kind of market share, it is having a monopolistic effect on various markets.

For example, the smartphone market, if the smartphone market was perfectly competitive, if I didn’t like Apple’s and Google’s business, I would be able to go to a third seller and get similar products. If I didn’t like them, I could go to a fourth, and so on until it becomes meaningless. Like the market for actual apples for example.

Since that is not true, Apple is distorting the smartphone market with its large market share, making it have monopolistic tendencies.

suction@lemmy.world on 02 Mar 2024 08:09 collapse

In what way is Apple “strangling competitors”? You have no clue what you’re talking about. Just say you hate Apple and be done.

maynarkh@feddit.nl on 02 Mar 2024 19:38 collapse

Just a few cases:

I don’t hate Apple, they are behaving as a corporation does. I hate the perversion of free markets that our economies are becoming due to corruption.

AA5B@lemmy.world on 28 Feb 2024 20:57 collapse

Microsoft wasn’t creating a car, and Apple wasn’t the dominant car manufacturer

TheObviousSolution@lemm.ee on 28 Feb 2024 21:18 collapse

… And? Apple isn’t even the dominant anything manufacturer, at least worldwide.

I don’t know why people are so upset. You’ve already got your closed market, overpriced, social “mine is bigger than yours (but not really)” compensation brand in the EV market. It’s called a Tesla.

echodot@feddit.uk on 29 Feb 2024 00:05 collapse

Apple is the dominant manufacturer of really bad peripherals. Even cheap Chinese knockoff brands can’t quite match the utter nafness of Apple keyboards.

rottingleaf@lemmy.zip on 28 Feb 2024 08:21 next collapse

they probably would’ve had a slick UI

Apple hasn’t had a slick UI since Apple II PC.

boonhet@lemm.ee on 28 Feb 2024 14:48 collapse

To clarify, I meant not just the UI itself being pretty, but also reaction speeds. IOS is still smoother than any Android distro I’ve touched and macOS, while sometimes lacking in the UI department, does nearly everything better than Windows. It doesn’t do many things better than my Gentoo install with KDE Plasma, but that’s hardly something for the common user who doesn’t need all the customization and wants a smooth system straight out of the box.

rottingleaf@lemmy.zip on 28 Feb 2024 15:39 collapse

I mainly meant that each time touching anything Apple I prepare myself for something as bad as Windows and it is somehow even more problematic to use.

echodot@feddit.uk on 29 Feb 2024 00:03 collapse

they announced Carplay 2 a few years ago and I’m hoping manufacturers will go ahead with adding that as an option so you could just opt in to Apple UI

Yeah but you actually have to have an iPhone in order to use it because they are the world’s biggest dicks.

Nah sod that, that we need open source UIs. The world doesn’t get better if we have more proprietary nonsense, that doesn’t help anyone.

boonhet@lemm.ee on 02 Mar 2024 23:28 collapse

Yeah but you actually have to have an iPhone in order to use it because they are the world’s biggest dicks.

You also need an Android phone for Android Auto.

What we need then, isn’t an open source UI, but rather a standard API that could be implemented by any mobile OS (or just an app, even).

mvirts@lemmy.world on 28 Feb 2024 03:38 next collapse

Thank glob, the only apple mobile i want to see is lowly worm’s

werefreeatlast@lemmy.world on 28 Feb 2024 06:36 next collapse

Maybe the i-bike is more appleish? Imagine this, it’s a bike like other bikes, but you only need to pedal with one leg, and if you turn the pedal, the whole bike turns. Tilt it back to stop. Sure, you may look fucking stupid running around with only one pedal while your other leg does nothing at all. That’s it. Oh, and it’s white and smooth in gorme plastic-like design. You can charge your bike but you must remove the seat and turn it upside down using our special turning device since it’s 700lbs.

suction@lemmy.world on 28 Feb 2024 06:44 next collapse

DAE I’m too poor to afford Apple products?

Nudding@lemmy.world on 28 Feb 2024 17:46 collapse

Swing and a miss

erwan@lemmy.ml on 28 Feb 2024 07:15 next collapse

Also you can only use it on roads built by Apple!

werefreeatlast@lemmy.world on 28 Feb 2024 20:55 collapse

It’s a special magnetic stripe road that illuminates the Logo properly…can you use it on regular asphalt? Nope! Why? Oh apple has looked into it and it is very challenging but they will work with authorities to see if it can be accomplished.

Raiderkev@lemmy.world on 28 Feb 2024 09:13 collapse

<img alt="" src="https://lemmy.world/pictrs/image/0af69f22-8281-4a9b-bfac-26f5f64175c2.webm">

Designed by Apple in Cupertino, made in China

werefreeatlast@lemmy.world on 28 Feb 2024 20:44 collapse

Hey! It has a breathalyzer integrated into the…what, why do you need a butt breathalyzer? Oh…

morrowind@lemmy.ml on 28 Feb 2024 07:09 next collapse

lmaoooo, I’ve been saying for years there’s no way in heaven or hell apple is making a car, and now look what happens

AA5B@lemmy.world on 28 Feb 2024 21:00 collapse

I have to say that I’m still not convinced they were. It’s just so far from their core business I don’t see how it ever could have been real

morrowind@lemmy.ml on 29 Feb 2024 02:12 collapse

They approached several car makers at one point, but were rejected when the car makers heard their terms

NigelFrobisher@aussie.zone on 28 Feb 2024 07:37 next collapse

I was genuinely looking forward to them refusing to install airbags because it compromised the dashboard being 100% screen, and then later installing airbags in a “notch”, but calling them iBags, and advertising them as a revolutionary new feature that only Apple could think different enough to invent.

neutron@thelemmy.club on 28 Feb 2024 16:50 collapse

Courage. You need to put courage to charge extra few grands somewhere to complete the apple experience.

Raxiel@lemmy.world on 28 Feb 2024 08:50 next collapse

Aww and I was looking forward to a chipped windscreen requiring the replacement of the entire cabin, unless the car had ever been in the rain, in which case fuck you buy a new one.

Alexstarfire@lemmy.world on 28 Feb 2024 08:59 collapse

That’s a Rivian.

Belgdore@lemm.ee on 28 Feb 2024 14:07 collapse

And the cybertuck

hamid@lemmy.world on 28 Feb 2024 08:54 next collapse

Apple was hoping to white label a Chinese ev and slap an iPad in it but the trade war is too hot now for them to deliver.

Zipitydew@sh.itjust.works on 28 Feb 2024 21:07 collapse

You joke but it’s not terribly far off.

Their real hope was to get Hyundai Kia to build EVs for them. While letting Apple act like they were the majority stakeholder of the deal.

uis@lemm.ee on 28 Feb 2024 09:09 next collapse

Good. Anything else I should worry about?

corsicanguppy@lemmy.ca on 28 Feb 2024 14:17 next collapse

TFA: decade-long

Spell-check: decade-long

OP: decadelong

Stop trying to make ‘fetch’ happen, Felicia.

Pantherina@feddit.de on 28 Feb 2024 21:00 next collapse

What

Buffaloaf@lemmy.world on 29 Feb 2024 01:14 next collapse

Maybe delong is a unit. So one decadelong = 10 delongs

zerog_bandit@lemmy.world on 29 Feb 2024 02:13 collapse

I didn’t realize Star Wars had an opinion on proper writing style.

ItsAFake@lemmus.org on 29 Feb 2024 06:44 collapse

What do you think woke it up?

dog_@lemmy.world on 28 Feb 2024 15:40 next collapse

lol

badaboomxx@lemmy.world on 28 Feb 2024 20:03 next collapse

Maybe they relized rhat they cannot trademark the itire and remotely lock it, and sell it for 20 times the price of a regular tire.

Aolley@lemmy.world on 29 Feb 2024 01:47 collapse

Did they even contribute any meaningful technology discoveries or anything in the field?

badaboomxx@lemmy.world on 29 Feb 2024 03:47 next collapse

Well, they do what every company wants, charge way more for their hardware, and still getting away with their bad practices.

WeirdGoesPro@lemmy.dbzer0.com on 29 Feb 2024 12:23 collapse

CarPlay was a’ight.

echodot@feddit.uk on 28 Feb 2024 23:59 collapse

Oh no all those developments that they introduced all going to stop, like nothing, bugger all, and zip.

They literally didn’t do anything, they announced the car I think they had a concept vehicle which looked very apple, and then they did nothing at all ever again.