from Pro@programming.dev to technology@lemmy.world on 23 Jun 12:07
https://programming.dev/post/32731237
In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading “Fresh Manatee.”
“Kalshi hired me to make the most unhinged NBA Finals commercial possible,” the video’s creator, P.J. Accetturo, said on X.
The Kalshi ad had a high-profile debut, appearing in the YouTube TV stream of Game 3 of the NBA Finals on June 11. That placement, and the over-the-top content, might suggest weeks of work by a team of ad agency creatives, film crews and actors at far-flung locations. But Accetturo says he used AI tools instead, taking just two days to create an ad whose tone flits between internet memes and Grand Theft Auto.
threaded - newest
Gobble that AI slop NPR. Reads like sponsored content.