Apple Vision Pro failed to sell out on launch day (www.notebookcheck.net)
from L4s@lemmy.world to technology@lemmy.world on 21 Jan 2024 14:00
https://lemmy.world/post/10993755

Apple Vision Pro failed to sell out on launch day::Despite expectations, Apple has failed to sell out of its Vision Pro on launch day. This is despite estimates of day 1 availability being limited to between 60,000 and 80,000 units.

#technology

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cloudless@feddit.uk on 21 Jan 2024 14:09 next collapse

What about “Apple has managed to supply enough units of Vision Pro on day one”?

gibmiser@lemmy.world on 21 Jan 2024 14:23 next collapse

That would work except knowing apple. Their plan was Probably to sell out by deliberately limiting supply.

aeronmelon@lemmy.world on 21 Jan 2024 16:12 collapse

It is currently impossible to make more than 500,000 units per year due to their complexity. Less than that when you account for inevitable production defects.

So for the foreseeable future, Apple will be consistently failing to keep up with demand. They could charge $10,000 per unit and still not be able to keep up.

ninboy@lemmy.sdf.org on 21 Jan 2024 16:41 next collapse

Well, this article says they are producing way less than that, selling it for way less than that, and they still had unsold inventory. I’m not sure from that how do you understand “and still not being able to keep up” when it literally says otherwise.

aeronmelon@lemmy.world on 21 Jan 2024 16:49 collapse

The article is click bait, what did you expect?

The displays and the chips that drive them cannot be produced in large quantities yet. Until that changes, there is an upper limit to the total number of units Apple can make.

The initial stock of Vision Pros have been split between online preorders and in-store purchases on launch day. The online pre-orders are sold out. The rest will no doubt sell out on launch day.

Sources: Daring Fireball, Relay.fm, Ming-Chi Kuo

kralk@lemm.ee on 22 Jan 2024 09:05 next collapse

What the fuck are those sources hahahaha, you can’t just say a name and act like that’s a source. Did you use LLM to write that comment?

Patch@feddit.uk on 22 Jan 2024 13:48 collapse

How dare you question Ming-Chi Kuo 😤

WeirdGoesPro@lemmy.dbzer0.com on 30 Jan 2024 02:42 collapse

Daring Fireball vs. Ming-Chi Kuo

FIGHT!

Nudding@lemmy.world on 22 Jan 2024 09:33 collapse

Saving this comment. It might be the stupidest thing I’ve seen on here yet lmao.

keefshape@lemmy.ca on 23 Jan 2024 12:09 collapse

Just because you say things, doesn’t make them true.

Zerlyna@lemmy.world on 21 Jan 2024 14:35 next collapse

Looks like the base model DID sell out.

Imgonnatrythis@sh.itjust.works on 21 Jan 2024 15:10 collapse

Fan-boy award unlocked!

cloudless@feddit.uk on 21 Jan 2024 19:13 collapse

I don’t own any Apple device.

Lemonparty@lemm.ee on 21 Jan 2024 14:24 next collapse

The apple watch also failed to sell well initially. Now just about everyone has one. I don’t own a single apple product, but the one thing Apple has going for it with new tech is that they invest in their ecosystem and don’t give up on products too quickly.

Lukewarm_Tea@lemm.ee on 21 Jan 2024 15:05 next collapse

The fact that they did a launch of a new product line without another keynote talk tells me they know it is not a consumer level device yet. We will likely see them hype up the gen 2/3 version once some killer app feature is developed or they release a more affordable tier. Like the Apple Watch was a bit unanchored until it leaned into the heath tech. You are right Apple doesn’t normally abandon product lines so hopefully they work through it and figure out a mass market appeal.

Lemonparty@lemm.ee on 21 Jan 2024 15:19 collapse

The limited production numbers indicate that too. They’re essentially banking on using fanboys (no negative connotation here) to beta test and see what they gravitate towards, and where it shines. Then like the health stuff for the watch, they’ll capitalize on whatever the standout becomes and sort of cater development around it for mass appeal.

aesc@lemmy.sdf.org on 21 Jan 2024 15:22 next collapse

Yeah, Apple stuff doesn’t usually get good enough for widespread use until the 3rd generation or so. That was true for Mac OS X, iPod, iPhone, et cetera.

Lemonparty@lemm.ee on 21 Jan 2024 16:50 collapse

Same with Macbooks too. The first few iterations were kinda ass but around 2005-2007 they exploded in popularity. By the time I got to grad school nearly 50% of laptops in any given class were those white or black Macbooks.

aesc@lemmy.sdf.org on 21 Jan 2024 17:28 collapse

Definitely true for the iBooks before them. iMacs were hip and trendy transparent plastic colors but no one wanted that clamshell affront to aesthetics in their lap.

Rooki@lemmy.world on 21 Jan 2024 15:32 collapse

“dont give up on products too quickly”? Whats with repairability or any iphone older than the newest iteration? They ditch any “real” support for it almost immediate after the next release.

Lemonparty@lemm.ee on 21 Jan 2024 16:48 collapse

I’m not sure if using the longest running and best smelling smart phone line in existence as an example of a product apple gave up on top quickly is a good strategy there champ.

Rooki@lemmy.world on 21 Jan 2024 17:12 collapse

Longest running? I see the iphone 14 already deprecated and abandoned by apple after the release of the iphone 15. Almost every year 1 new iphone because they ditched the old one. If you just pumping out “new” phones + you ditch the old ones and urge or even destroying “old” users products that use 1 or 2 generations older iphones or other products of the big apple because “they are not the most up to date ones” is not giving up on that product?

Lemonparty@lemm.ee on 21 Jan 2024 17:31 collapse

Almost every new iPhone. The product line is the iPhone. The product in the like is the specific phone. Saying apple abandoned the iPhone is like saying chevy abandoned the Silverado, the longest running truck model in America, by releasing a new one every year. It’s literally the exact opposite of the point you’re trying (very very very badly) to argue.

Rooki@lemmy.world on 21 Jan 2024 19:29 collapse

I am not arguing, its sadly a fact. Apple abandon every iphone or macbook that is older than 1-2 Generations ( or rather said 1-2 Years ). They make on almost all iterations something incompatible or deprectating stuff to force “old” generations userbase to buy the new product. The iphone LINE is very long running but every iteration is not that long. I said it about repairability about their phones, they just either refuse to repair “old” (1-2 year old) laptops or smartphones, and that is what bugging me about them. With it the iteration is dead/abandoned by apple, as they control every part that a third party repair service could use, literally making your phone very risky if something breaks nothing can be done.

anotherandrew@lemmy.mixdown.ca on 21 Jan 2024 20:12 next collapse

You are conflating abandoning a product (such as iPhone) with abandoning a model (such as iPhone 13). These are not the same thing.

[deleted] on 21 Jan 2024 20:15 next collapse

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PixelAlchemist@lemmy.world on 21 Jan 2024 20:31 collapse

Apple repairs all hardware for 5 years after the last day they officially sell the hardware.

The oldest phone that still runs the newest version of iOS was released in 2018, so frankly I’m not sure what you’re talking about.

XenGi@lemmy.chaos.berlin on 21 Jan 2024 14:24 next collapse

Cause No one wants to pay this much for a VR headset that doesn’t even run any games. Except for the usual fanboys that would buy everything from the fruit company.

CarbonIceDragon@pawb.social on 21 Jan 2024 14:29 next collapse

It doesn’t run games? What is it actually expected to be used for then, for the average consumer? The only things Ive really seen VR used for thus far are games or game-like social apps, and some commercial purposes like certain kinds of training. Since this looks like it’s been sold to individual consumers then, what are they expecting the use case to be?

Fiivemacs@lemmy.ca on 21 Jan 2024 14:50 next collapse

You will do and use what apple tells you too. Don’t think, only do.

Galapagon@sh.itjust.works on 21 Jan 2024 15:12 next collapse

Netflix, video calls and looking at old pictures is the impression I got.

[deleted] on 21 Jan 2024 15:15 next collapse

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WhatAmLemmy@lemmy.world on 22 Jan 2024 13:51 collapse

I doubt they’d need to. No vendor will put much effort in until it enables a value-add for tens of millions (at a minimum). As long as the device can virtualize a standard 2D monitor in 3D space, you can watch anything that can be displayed on a 2D monitor — same as how you could sit in a cinema audience using google cardboard for the last decade.

XenGi@lemmy.chaos.berlin on 21 Jan 2024 15:30 next collapse

I don’t wanna put a 3.5k $ headset on to look at photos. I can do that perfectly on my phone or laptop.

kratoz29@lemm.ee on 22 Jan 2024 08:48 collapse

You got that impression? I got the impression that the best selling point of it was all about the excel sheets and do more efficiently your work with it (should I remark this is sarcasm?).

And009@lemmynsfw.com on 22 Jan 2024 09:46 collapse

Not really, I’d love the idea of having infinite workspace instead of 5 monitors

SinningStromgald@lemmy.world on 22 Jan 2024 00:41 collapse

The Internet tells me it’s a good contender for enterprise as a similar headset that doesn’t need a computer to work costs about $5k+. So I guess the fact it’s being sold to consumers is just to ice the proverbial enterprise made money cake. And since so many major consumer apps are saying no to supporting the headset it’s gotta sell in the enterprise world or find a super niche of well to do hackers, given it’s cost, to keep it alive.

The second hand market in a couple years will be very telling of how well it did and is doing.

RoseRose56@lemmy.world on 21 Jan 2024 14:30 next collapse

Exactly and also its for different market, it’s not for an every day user.

QuarterSwede@lemmy.world on 21 Jan 2024 15:17 next collapse

It won’t even run all iPad apps since the developers of some major apps (Netflix, etc) have disabled that function. I don’t think anyone wants Apple to have as much control as they do for the iOS App Store. We also haven’t been shown a compelling reason to spend that much money on a new product and ecosystem when 99% of the computing we do is always with us. I love Apple products and I have zero interest in Vision Pro.

downhomechunk@midwest.social on 21 Jan 2024 18:08 collapse

Apples gonna apple

RoseRose56@lemmy.world on 21 Jan 2024 14:31 next collapse

I guess the downvotes are from the Apple fans ? Lol

spaduf@slrpnk.net on 21 Jan 2024 17:07 collapse

Pretty sure it’s because the title is wildly misleading. They moved the release window to accommodate additional demand. They absolutely sold out of what they had originally intended on manufacturing.

paddirn@lemmy.world on 21 Jan 2024 15:01 next collapse

As a package designer, I’m intrigued by what might come from this headset, if I had $3500 of play money to throw around I’d probably buy one, but so far I haven’t really seen any slam dunk use-cases for this thing yet. I can imagine all sorts of awesome ideas for this thing, BUT biggest problems are going to be price and Apple itself with their walled garden mindset. The kind of apps you’ll get from it aren’t really going to be that great, given the current state of just regular old iOS apps right now, they all suck and most are designed for profit. Given the limited market for this thing, that could be good or bad, potentially all the greedy revenue-generating apps will stay away from it because there’s not as big a market, but potentially others might see all the whales that bought this thing and their deep pockets and realize they can shovel whatever crap onto this thing because there’s not that much to buy.

cmbabul@lemmy.world on 21 Jan 2024 15:32 next collapse

I’m just reading tea leaves but I think these could eventually be Apples shot at the two biggest pillars of Microsoft’s consumer base, enterprise and gaming. In enterprise I could see these being great for replacing multi monitor setups and keeping all the information you need in view, obviously the price would still need to come down but I personally would love to decouple from my desk without giving up that screen real estate but maybe I’m in the minority. They also debuted the dev tools for porting games to run on Apples M architecture and MacOS, and with all the progress made in Linux gaming the passed few years I could easily see them trying to optimize that to the point where it’s as good as Proton(which I know the dev kit is based on in some capacity). And that would be a tipping point.

Again this is all just wild speculation but I don’t think it’s completely crazy to think that Apple released these before they had the other pieces in place so they could completely iron the kinks out. Feel free to tell me why I’m very wrong if I am

ABCDE@lemmy.world on 21 Jan 2024 16:17 next collapse

Replacing a computer needs a better long-use experience. VR headsets are not comfortable enough on the face or the eyes for extending periods of time.

cmbabul@lemmy.world on 21 Jan 2024 19:48 collapse

A fair point, but that’s certainly something that can be improved upon, I don’t think these are really there yet but I do think that’s where they are aiming. They might not be able to pull it off but I think I would get one if they do

ABCDE@lemmy.world on 22 Jan 2024 05:51 collapse

Yes, I heard those comments over a decade ago when the Rift came out, but they’re not much better for more than an hour or two a day, and still do not have great usability for those of us who wear glasses.

SlopppyEngineer@lemmy.world on 21 Jan 2024 16:38 next collapse

great for replacing multi monitor setups and keeping all the information you need in view

The weight of the device is a problem for that. People report having issue using the device for more than an hour. That doesn’t help to get much work done, watch a movie or play a game except some short casual stuff, and it’s expensive for just casual stuff.

makeshiftreaper@lemmy.world on 21 Jan 2024 16:55 next collapse

I think you’re vastly understating the price problem. Bulk purchases of laptops, monitors, keyboards, mice, and cameras are going to push prices well below a third of the cost of Apple Vision Pro. That’s on top of the licenses needed for employees which I wouldn’t be shocked to find out they’re more expensive/nonexistent on Apple Vision Pro. This price point confuses me on who this is supposed to be for

alice_mac@lemmy.world on 21 Jan 2024 18:38 collapse

They are also working on game porting toolkit so it seems they really are gunning for Microsoft

mojofrododojo@lemmy.world on 22 Jan 2024 00:32 collapse

link? thanks!

alice_mac@lemmy.world on 22 Jan 2024 07:54 collapse

First section here developer.apple.com/games/

mojofrododojo@lemmy.world on 22 Jan 2024 09:09 collapse

TY!

henfredemars@infosec.pub on 21 Jan 2024 16:42 next collapse

That’s one difference I noticed between my iPhone that I use for business and my main driver Android phone. The focus on maximizing profit feels so much stronger in the popular iOS apps. I’m sure this is subjective and it will depend on the applications you use, but wow is there a massive push to subscribe to everything in Apple world.

mojofrododojo@lemmy.world on 22 Jan 2024 00:31 collapse

It’s bonkers.

$3500 for the unit. AppleCare+ for Vision Pro Headset Costs $499. The Apple Developer Program annual fee is 99 USD and the Apple Developer Enterprise Program annual fee is 299 USD. And you’ll need an M2 - Developing for visionOS requires a Mac with Apple Silicon. Any devs using intel macs with real GPUs - those aren’t going to work. Add $700-2500 for a mac mini. Cheapest way out with least amount of storage on each device - $4800ish.

All for the privilege of developing software for a platform that will only ever have a tiny install base. Later when the install base grows, do you think apple will be interested in lowering these costs? lol

Mostly_Harmless@lemmy.world on 21 Jan 2024 15:23 next collapse

What??? Why won’t people pay for a $3500 device that might give you neck pain but allows you to browse the web, watch videos, or…um…browse the web for 2 hours at a time?

rickdg@lemmy.world on 21 Jan 2024 15:26 next collapse

Apple needs to skip this asap and get to their version of xreal glasses.

eltrain123@lemmy.world on 21 Jan 2024 16:07 next collapse

It’s all steps on the product dev line. The smart glasses aren’t ready and won’t be for a few years. This gives devs a chance to start building apps for the new platform.

spaduf@slrpnk.net on 21 Jan 2024 17:08 collapse

From what I hear these are surprisingly close and some idiot is absolutely gonna try to drive in them. Given that I bet we’ll be there in just a couple of iterations

loopedcandle@lemmynsfw.com on 21 Jan 2024 15:59 next collapse

Ok, I’m a little confused. A friend sent me this: forbes.com/…/apple-vision-pro-sold-out-at-least-f…

spaduf@slrpnk.net on 21 Jan 2024 17:05 collapse

Yeah pretty sure the only reason they “didn’t sell out” was because they moved the release window to accommodate the extra demand. For all intents and purposes, this product sold out.

LazaroFilm@lemmy.world on 21 Jan 2024 17:15 next collapse

not selling out should be a good thing. It means they produced enough to match the demand. Selling out means they failed to estimate the demand or their supply chain failed.

rustydomino@lemmy.world on 21 Jan 2024 17:16 next collapse

Having worked with folks developing VR/AR tech for “Real Work” and not for the average consumer (for instance, medical education), I’ve seen what current VR/AR tech is like (it’s not great) and the developers I’ve worked with are super excited about Apple’s headset.

mojofrododojo@lemmy.world on 22 Jan 2024 00:25 collapse

AR/VR dev here: the cost of the platform itself, and associated apple bullshit means I will never be targeting their platform. YMMV.

phoneymouse@lemmy.world on 21 Jan 2024 19:03 next collapse

Seems like a clickbait title, based on other articles I’ve read.

marketwatch.com/…/apples-vision-pro-headset-is-se…

soggy_kitty@sopuli.xyz on 22 Jan 2024 08:35 collapse

“selling out bad”

Also clickbait title. Modern media is garbage

SulaymanF@lemmy.world on 22 Jan 2024 09:25 collapse

Ship dates slipped to march on day 1, not sure why this wasn’t considered selling out.