Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’ (www.theguardian.com)
from moe90@feddit.nl to technology@lemmy.world on 05 Sep 2024 02:04
https://feddit.nl/post/20545371

#technology

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hddsx@lemmy.ca on 05 Sep 2024 02:15 next collapse

It’s a shame that advertisers are still planning to cut spending. I, for one, plan to maintain my current level of spending with X. I have no future plans to cut or boost my spending with X.

KingThrillgore@lemmy.ml on 05 Sep 2024 16:56 collapse

Half of 0 is still zero!

underscore_@sopuli.xyz on 06 Sep 2024 06:33 collapse

In fact: 0! = 1

LunchMoneyThief@links.hackliberty.org on 05 Sep 2024 02:26 next collapse

Advertising and advertisers are the reverse midas touch of the internet. Everything they touch turns to shit.

Case in point, just look at reddit.

finley@lemm.ee on 05 Sep 2024 03:05 next collapse

Aka The Mierdes Touch

normalexit@lemmy.world on 05 Sep 2024 04:01 collapse

YouTube is terrible without an ad blocker. The current business model is: bait users with free entertaining content, insert reasonable level of ads, stockholders get mad there isn’t exponential growth, really annoy users until they subscribe. I get that companies need to make money, but this cycle seems to be faster than ever now.

Pofski@lemmy.world on 05 Sep 2024 05:14 next collapse

The rule is ghat they need to make more money than the year before. A company that need to make money and does would not be an issue. But a company that needs to make more and more each year is the disease.

Darkaga@lemmy.world on 05 Sep 2024 20:02 next collapse

They didn’t need to grow. Current Wallsteet calculation is margin % + growth % => 40%

symthetics@lemmy.world on 06 Sep 2024 08:10 collapse

This whole idea of infinite growth is so fucking stupid because it’s just not possible.

Nothing grows infinitely. It’s a complete denial of reality, and because businesses refuse to accept the idea they cannot infinitely grow, we end with no plans for periods of no growth, which ends up in layoffs and the poorest getting fucked while the morons demanding infinite growth take all the money and try and do it again somewhere else.

rezifon@lemmy.world on 06 Sep 2024 00:47 collapse

YouTube is a great experience with a paid subscription. It’s the streaming service I use the most and I find the monthly cost to be worth the content I watch there. It’s also an even more effective way to fight the disruptive influence advertising has on our online communities and helps fund the creators on the platform that I enjoy.

Everyone should make their own choices, I’m just highlighting one of those choices that works well for me.

shalafi@lemmy.world on 06 Sep 2024 02:37 collapse

Thanks for contributing! What is the difference between your experience and mine (with an ad blocker)?

finalarbiter@lemmy.world on 06 Sep 2024 03:42 next collapse

For me, it was about being able to watch yt on my tv and mobile devices which are not able to block ads as easily as a desktop browser. I have a pihole on my home network, but it hasn’t been able to block yt ads for a few years.

jeansburger@lemmy.world on 06 Sep 2024 10:14 collapse

I’ve been using this to automatically skip ads on my Chromecasts (youtube ads and in video segments) for the past year.

github.com/gabe565/CastSponsorSkip

It’s literally sponsor block but for all of my Chromecasts

Pika@sh.itjust.works on 06 Sep 2024 15:49 collapse

Not the person you replied to, but I use the queue feature a lot, the ability to just queue up 10 videos at night and fall asleep without having to worry about making a playlist is nice. I also use their experiments a lot, like for example they currently have an AI experiment active that let’s you ask questions that it will answer based off the video. someone post a video that looks super boring or bland or too long, but you wanna know what happens? just ask for a summery, you get something that looks like this. <img alt="Screenshot_20240902_121506_YouTube" src="https://sh.itjust.works/pictrs/image/3057eaf4-f087-47d8-a321-09fddba16b2a.jpeg">

honestly if the download offline functioned better that would be an amazing feature too, it’s just glitchy for me.

Currently the price is steep though, I’ve told myself if it raises again I’m jumping ship myself

Iceblade02@lemmy.world on 06 Sep 2024 19:51 collapse

I download videos using revanced and seal, works flawlessly. Really neat.

Pika@sh.itjust.works on 06 Sep 2024 20:30 collapse

I would use those but, I can’t go without my recommendations, like thats a hard deal breaker to me, and revance doesn’t like to allow for recommendations easily without also risking account ban, as it relies on the microg suite. I should just seperate my youtube to another account but like, I have so many years of recommendations on this one its hard to part with it

[deleted] on 05 Sep 2024 03:48 next collapse

.

thefluffiest@feddit.nl on 05 Sep 2024 05:14 next collapse

Way overdue. And that other 74% is still actively funding an ever bigger problem

ripcord@lemmy.world on 05 Sep 2024 05:18 next collapse

If they’re still on track to do 1.92B this year, that is far more than people had been saying and far, far too much.

Passerby6497@lemmy.world on 05 Sep 2024 12:05 next collapse

26% of advertisers are begging PG to sue them.

SaharaMaleikuhm@feddit.org on 05 Sep 2024 13:19 collapse

Procter & Gamble?

Passerby6497@lemmy.world on 05 Sep 2024 23:41 collapse

Pedo Guy

Mr_Blott@feddit.uk on 06 Sep 2024 09:58 collapse

PG Tips, the worst tea

phoneymouse@lemmy.world on 05 Sep 2024 13:56 next collapse

Why the hell are they even there? There are countless places to spend ad money!

hasnt_seen_goonies@lemmy.world on 06 Sep 2024 01:45 collapse

I completely agree with you. An interesting aspect to this is that when it was still Twitter, Apple was one of the biggest marketers on the site. This was because all of the other online ad venders were direct competitors (google with phones, and Facebook with virtual reality). So having a place that isn’t google/meta to pump ad dollars makes sense to some businesses, or at least it did before the percentage of Nazi content rose so much.

PaellaVacuum@reddeet.com on 06 Sep 2024 08:48 next collapse

Is it 26% from the amount when Elon originally took over X, or is it 26% updated to the total advertisers left on the platform?

Because those are two very different numbers.

SomeGuy69@lemmy.world on 06 Sep 2024 09:24 collapse

Is there a list of companies to avoid, who’re still advertising there?

StarlightDust@lemmy.blahaj.zone on 06 Sep 2024 09:34 collapse

I thought it was just crypto scams remaining tbh