Netflix uses AI effects for first time to cut costs (www.bbc.com)
from Davriellelouna@lemmy.world to technology@lemmy.world on 18 Jul 08:42
https://lemmy.world/post/33129390

#technology

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melroy@kbin.melroy.org on 18 Jul 09:24 next collapse

I'm not even surprised, but I'm disappointed.

ArgumentativeMonotheist@lemmy.world on 18 Jul 09:36 next collapse

I mean, they’ve been using “AI” to write scripts for at least a couple of years (Hot Frosty and The Gray Man were obviously not thought nor written by a human, for example), so I guess this was inevitable.

NoForwardslashS@sopuli.xyz on 18 Jul 10:01 next collapse

Wasn’t The Gray Man based on a book? Yeah it was… not good, but is there evidence of AI in the script?

ArgumentativeMonotheist@lemmy.world on 18 Jul 10:38 next collapse

“Chat GPT, write the script for a movie lasting about 90 minutes based on ‘The Gray Man’, pronto!”

NoForwardslashS@sopuli.xyz on 18 Jul 11:20 collapse

That’s not really evidence… humans can write shitty scripts too.

If there were evidence amd they didn’t disclose it, it would be a huge scandal considering protections against AI was a huge part of the 2023 strike.

ArgumentativeMonotheist@lemmy.world on 18 Jul 16:15 collapse

There’s shitty and “even an illiterate schizophrenic can write something better”. But of course that’s not evidence, lol, it’s just my hopeful speculation!

ThunderComplex@lemmy.today on 18 Jul 12:29 collapse

Well, the only evidence I found at a quick glance is that the movie was released about four months before ChatGPT. And it had been in production since about 2020 which is obviously way before LLMs became a widespread.

So I think that’s a strong case it wasn’t written by AI.

kadup@lemmy.world on 19 Jul 01:18 collapse

How things are made matter just as much as the thing itself. People who can’t understand this simple fact are half the reason our environment is being destroyed.

If the end result is all that matters, there are a ton of unimaginable horrors that could be done.

NoForwardslashS@sopuli.xyz on 18 Jul 10:05 next collapse

Streaming services are soon going to be like mobile gaming. Literal tons of low effort shit copying off each other so it’s almost impossible to just browse the store and find anything with real quality.

RaivoKulli@sopuli.xyz on 18 Jul 10:23 next collapse

If it doesn’t mean it’s noticeably shitty then don’t care

ArchmageAzor@lemmy.world on 18 Jul 10:32 next collapse

Does it make it look worse? No? Then it doesn’t matter.

shneancy@lemmy.world on 18 Jul 11:22 collapse

it sure does matter to all the VFX artists who’s work the AI has been trained on without their consent, and who now aren’t getting hired because the plagiarism machine is cheaper

prole@lemmy.blahaj.zone on 18 Jul 11:45 next collapse

And we all know that VFX people are already super appreciated and always well-compensated for their work.

TeddE@lemmy.world on 18 Jul 16:39 collapse

We already murder some babies. Why not murder all babies?

How about “because if bad stuff is bad, more bad stuff is worse”?

prole@lemmy.blahaj.zone on 18 Jul 23:42 collapse

I was being facetious.

tacosanonymous@mander.xyz on 18 Jul 11:48 collapse

Also the damage to our environment. The llms use a bunch of energy and fresh water.

cupcakezealot@piefed.blahaj.zone on 18 Jul 11:47 next collapse

netflix continues to suck film at 11

Stalinwolf@lemmy.ca on 18 Jul 12:07 next collapse

Now canceling the show mid-story by Season 2 will be cheaper than ever!

tigerjerusalem@lemmy.world on 18 Jul 12:36 next collapse

I’m divided because on one side AI is taking away many jobs that now outputs low quality shit. On the other hand, AI may allow small creators to see their vision become real with tight budgets, specially in countries without a strong movie industry.

mienshao@lemmy.world on 18 Jul 14:53 next collapse

I’m sorry but you’re a clown if you think AI is going to be a tool used to help the little guy. Is like zuckerberg claiming Facebook will help connect and bring us together.

victorz@lemmy.world on 18 Jul 17:50 collapse

Is like zuckerberg claiming Facebook will help connect and bring us together.

I don’t like to admit it, but it has in my case. Pretty wild calling someone a clown for having a pretty good point/valid concern.

Codpiece@feddit.uk on 18 Jul 15:22 next collapse

Netflix were outputting a lot of low quality shit before AI got involved.

victorz@lemmy.world on 18 Jul 17:48 collapse

Funny, but ultimately irrelevant to their point, right?

acosmichippo@lemmy.world on 19 Jul 14:50 collapse

the problem is AI is trained on art by small creators who don’t get compensated for it at all.

To me it’s fine to use for personal hobbies, but as soon as you start trying to make money with it or even just present it publicly you get into murky waters.

Schnipp@feddit.org on 18 Jul 15:24 next collapse

Why only the effects? They could generate the series or movie on demand based on your algorithm recommendations! A great way to cut costs on this nasty expensive storage. (/s)

aceshigh@lemmy.world on 19 Jul 00:43 collapse

Why even bother paying actors?

sqgl@sh.itjust.works on 19 Jul 04:50 collapse

I don’t have time for “TV”. Can AI do the watching for me too?

Soleos@lemmy.world on 19 Jul 05:37 collapse

That’s… What an AI generated review is.

Imgonnatrythis@sh.itjust.works on 18 Jul 23:20 next collapse

Glad they are finally cutting costs at least. Will be nice to see the subscription cost finally drop for a change instead of perpetually getting jacked up with no improvements in the service provided. So when does the lower cost subscription start?

burgerpocalyse@lemmy.world on 18 Jul 23:43 next collapse

<img alt="" src="https://lemmy.world/pictrs/image/cb8de990-6fc2-4d7c-8488-0c84650d8aeb.png">

KairuByte@lemmy.dbzer0.com on 19 Jul 02:29 collapse

This is the first time in a long time I don’t get a meme…

LilB0kChoy@midwest.social on 19 Jul 00:50 next collapse

<img alt="" src="https://midwest.social/pictrs/image/c08df1b0-f7f1-4079-82d3-0ac044ff4f70.jpeg">

assassinatedbyCIA@lemmy.world on 19 Jul 03:03 collapse

🏴‍☠️

jimjam5@lemmy.world on 19 Jul 04:19 collapse

<img alt="" src="https://lemmy.world/pictrs/image/31803645-2303-4562-bd43-634af936d7d0.jpeg">

Too lazy to fill in the lines of text but your last question goes in the last box with Padme.

rmuk@feddit.uk on 19 Jul 01:44 next collapse

A boomer coworker recently said something that made a lot of sense to me: Netflix is for 2020s TV what Motown was for 1960s music. They’ve turned the artform into a production line, constantly optimising to shovel out as much content as possible, hunting the minimum viable product, and occasionally, very rarely, producing something good almost by chance. L

IAmNorRealTakeYourMeds@lemmy.world on 19 Jul 01:52 next collapse

not here to defend any corporation,

but TV was corporate slop before netflix.

KairuByte@lemmy.dbzer0.com on 19 Jul 02:29 collapse

Loooong before. But I will say, most shows at least got a decent shake before Netflix became a producer. These days even a solid season 1 with rave reviews isn’t a guarantee of a season 2.

IAmNorRealTakeYourMeds@lemmy.world on 19 Jul 02:38 collapse

i think Netflix practically killed sitcoms, as they never give shows any chance to build an audience before they cancel it.

on the other hand, they made Centaur would, so it’s not all that bad

acosmichippo@lemmy.world on 19 Jul 14:48 collapse

sounds like your coworker just wanted an opportunity to bitch about motown. this phenomenon isn’t unique to motown either.

GladiusB@lemmy.world on 19 Jul 16:37 collapse

It really isn’t. Optimization of any business usually yields promising benefits. But there are always those that lose to the optimization. Sports, films, music, even other businesses always cut people out that don’t pull their weight or make it pain in the ass to match the new focus.

nthavoc@lemmy.today on 19 Jul 01:57 next collapse

They can streamline all they want and keep pumping out forgettable content. Nothing tops great makeup work and special effects. “American Werewolf in London” transformation scene will always haunt me and I will never forget the title of that movie.

RagnarokOnline@programming.dev on 19 Jul 02:23 next collapse

Regardless, The Eternaut was awesome

KairuByte@lemmy.dbzer0.com on 19 Jul 02:27 collapse

I really want to get into it but its pacing is ever slightly too slow. Is it worth pushing through? I think I stopped right after the episode where the wife is introduced.

RagnarokOnline@programming.dev on 19 Jul 02:29 collapse

It stays pretty slow but does begin to get a bit… weirder. The end of the season was rad and got me really hyped for season 2. I’ve actually watched the first season 2 times now.

KairuByte@lemmy.dbzer0.com on 19 Jul 02:43 collapse

I’ll have to give it another attempt I suppose. It feels right up my alley other than the pacing.

Jakule17@lemmy.world on 19 Jul 10:04 collapse

Do what you want cause a pirate is free

GreenKnight23@lemmy.world on 19 Jul 17:10 collapse

yo ho fiddle dee free