Apple to stop selling its latest smartwatches after losing patent case to rival that says 'even the world’s most powerful company must abide by the law' (fortune.com)
from L4s@lemmy.world to technology@lemmy.world on 20 Dec 2023 00:00
https://lemmy.world/post/9771058

Apple to stop selling its latest smartwatches after losing patent case to rival that says ‘even the world’s most powerful company must abide by the law’::Sales of the Apple Watch Series 9 and Ultra 2 will be halted on the company’s online store on Dec. 21 and at its physical retail locations beginning on Christmas Eve.

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ImTryingLemmy@lemmy.world on 20 Dec 2023 00:27 next collapse

Great marketing in the leadup to Xmas. It worked on me, I wanted to get my wife an apple watch for the holiday and when I saw this news I pulled the trigger instantly.

Nice timing, Apple. You dicks.

LemmyTryThisOut@lemmy.world on 20 Dec 2023 22:24 collapse

Apple throwing a tantrum as a holiday FOMO marketing scheme. A new low.

jordanlund@lemmy.world on 20 Dec 2023 14:05 next collapse

I wasn’t aware that they actually LOST the case, just that it was “disputed”. Wow.

Pulse oximeters retail for about $20, they couldn’t just settle? Offer them back $10 to $15 per watch sold?

BigBlackBuck@lemmynsfw.com on 20 Dec 2023 17:14 collapse

I believe the company didn’t want to license or settle because they are producing their own smart watch, but I don’t remember where I read that.

lobsticle@lemmy.world on 20 Dec 2023 19:19 collapse

I wonder if they’re a publicly traded company. Given the choice between this company trying to compete in the marketplace against Apple versus a guaranteed revenue stream from licensing and royalty fees (and likely a lucrative one at that), I’m pretty sure I know which the shareholders would pick. If this company ends up doing the former and going under, I can just smell the shareholder lawsuit that would ensue.

BigBlackBuck@lemmynsfw.com on 20 Dec 2023 19:34 collapse

They are public, NASDAQ: MASI

Stock price $116.75, YTD down 20.05%

Boiglenoight@lemmy.world on 20 Dec 2023 15:36 collapse

Hey, the system worked.

spudwart@spudwart.com on 27 Dec 2023 19:07 collapse

The cracks have been forming for a while now.

The big megacorps have been infighting. We’ve been seeing the signs of their implosion from miles away.

Now we see even Titans bleed. Nothing can stop the collapse now.

The question is what will emerge from the ashes?

Boiglenoight@lemmy.world on 28 Dec 2023 00:04 collapse

The Apple Watch Series 9S