Ford Patents A Way To Bring Ads Inside Your Car
(insideevs.com)
from schizoidman@lemm.ee to technology@lemmy.world on 04 Sep 2024 08:21
https://lemm.ee/post/41400768
from schizoidman@lemm.ee to technology@lemmy.world on 04 Sep 2024 08:21
https://lemm.ee/post/41400768
cross-posted from: lemm.ee/post/41400661
threaded - newest
Ah i see, time for ford to go down in the history books.
Not like that will happen, but i truly think they deserve that as a result for even considering this.
I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.
“We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.
I work too much and make too little to allow them to invade my private space.
Time for a law to be passed that kills off this bad idea permanently.
The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.
They should also ban the use of tablet computers in place of proper displays and controls in vehicles.
With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.
That’s not enough. Amazon tablets started with ads only on Lock Screen and startup. Those are also not ok
As Ford doesn’t suck enough lol
That’s Ford’s version of innovation, finding new ways to suck more
Please don’t badmouth Ford for using their first amendment right to freedom of speech you un-American swine /s
From ugly to useless and ugly. Nice.
if they give people those cars freely, why not
edit for the downvotes : i’m not proAdvertisement. I’m just considering a situation where, let’s say in a city with a shared car service, you rent cars for a couple of hours you need, instead of owning a car (it already exists in some cities). I guess some people would be willing to see a couple of ads instead of paying for the rental and in that case: why not
Free for the first year and they will eventually charge for the “Standard subscription with ads”. You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!
they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that’s what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that’s exactly what they’re going to do
Fucking hell you’re right
I’m looking forward to having the ads from Cyberpunk 2077: “Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow.”
I hope they’re just patenting this to prevent other manufacturers from doing it.
Do you mean “radio”? Because I’m pretty sure that’s already a thing.
And people think I’m weird for never having the radio on in my car.
I rarely have mine on, but that’s because a mate snapped the antenna off. It’s got one Slim Dusty tape in it, and most of the time only the left speaker works.
The Bluetooth speaker on the dash plays the poddies, and holding the volume button on the phone skips any ads.
Someone should make Sponsorblock for poddies.
Streaming music has really changed my life!
Radio was so bad with endless ads and blather, with the occasional pop sing, that it was just not worth listening to. I kept finding myself in continuous “seek” trying to find a channel playing music and it was completely aggravating.
Now with endless streaming music of my choice , no ads or blather, I’ve gone from never listening to music in my car or home, to always. It’s like I’ve discovered a new form of entertainment.
I’ve had a new car about 8 months, and I’ve listened to the radio only once to verifying know how to use it. But Spotify is always there!
I can't wait to see the statistics of how many vehicular manslaughter cases and suicides related to abruptly driving your car into solid barricades, ditches or trees will be because of this.
Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.
That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?
Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.
So it is out of realm of what’s possible for normal person.
It’s not that expensive in the US. A few hundred is typical, and you don’t need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).
Ok, that’s less than what I would have expected, but still more than what most people want to invest into something that’s basically a joke.
Feasible for a non-profit however
Don’t you need working prototype to get a patent? Otherwise musk or bezos or another for-profit asshole could patent every known scifi gimmick, wait until someone actually invents it and then send him a bill…?
Google says no, you don’t need one.
If a prototype is requires, only people with wealth could afford to produce a working prototype without revealing their invention to investors and without risk of the idea being stolen…
I think you can sue to invalidate a patent in that situation
Oh good, I was worried the slide into dystopia might be slowing down for a second there.
Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.
“COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA” *obnoxiously loud music plays behind the screaming mans words*
For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.
They’re patent trolling bad ideas…
That’s a lot more clever than actually building this grotesque idea.
Getting patents for hyper-annoying things, taking shit for possibility thinking about employing the tactic in the future, keeping other manufacturers from being able to without paying for it...
Are... are they the heros we need?
Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.
Having said that, it’s still Ford, and once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.
This is a patent troll, stiffling innovation gaming the patent system for something [we hope] they never intend to produce. Even if it’s a horrible idea we want stifled, that’s still a patent troll
That’s inevitable, but in this scenario they own the patent.
Maybe so at this point in history. Don’t be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.
“it’s just in the corner, when you drive near one of our Partner companies”
“it’s just a square on the main menu”
“it’s just a brief full-screen suggestion”
“it’s just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)”
“it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin’ Doughnuts. Get a free small coffee when you spend $15 and say the keywords ‘ADS4LIFE’ into the drive-thru robot”
“it’s only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles”
“it’s only siphoning your blood plasma to keep the FordOS AI financially afloat”
“it’s only recording your banking details at the ATM and charging you a
monthlyweekly fee to support and assist you with our cutting-edge technology”“GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON”
Can I just skip straight to this part?
…wsj.com/…/ford-disrupts-product-development-for-…
www.atlassian.com/agile/…/user-stories
As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.
As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.
As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.
I like your dry sarcasm
Well to bad my 2004 Ford Focus that I just got working doesn’t even have a motorized window opener. I plan to keep that car as long as I can.
when the time comes, convert it to an EV for a small cost with a huge return
Big ass roof screen that goes "psst! Hey! Look! New coke is here!"😄
Don’t worry they will have an ad free subscription service where for an extra $100 a month you won’t be shown any ads.
Just take the 1 door free option.
The worst* make of cars is now hoping to fuck over their consumers even more.
* can’t change the fucking battery unless you take half the fucking engine area apart.
Really? My battery is under my spare in the trunk.
My lithium batteries on the other hand I think you have to remove the back seats to access, but I honestly hope I can afford to trade it in before I need it.
I mean, you low key proving OPs point. That is a pain in the ass to get to. For basically, forever it’s been under the hood in the front, and the easiest thing to get to.
I wasn’t trying to disprove the point, I was just curious what ford vehicles the battery is up front and impossible to remove.
And honestly, for how often a battery needs to be removed, under the spare tire in the back is not bad at all, and there are still jump points under the hood and easily accessible. Clearly labeled too.
Probably talking about an Escape. Half the battery is under the wiper cowl, but it’s still not bad to change if you know what you’re doing.
An old escape maybe? Mine is a '21 and definitely not like that.
It is a 2014 Ford Escape. But this is not the only experience of this sort that I’ve had with Ford.
Yeah, but on a car with electric locks, and an electric lift gate which I’m assuming yours has (could be mechanical, but most cars these days are crossovers, so I’m assuming that’s what you have) a dead battery means you can’t open the trunk latch. It’s absolutely a stupid place to put it. You either have to jump it to open the hatch, or go over the back seats while taking out the floor panels to get to it. My own car, the battery is under the hood, but there’s 2 plastic pieces that need to come off via push clips, and if you’re stranded and don’t have something to push in the clips and pull them out, you’re going to have to rip the piece off to get to the battery and break the clips or the plastic piece. It’s fairly simple, but that plastic serves almost no purpose.
My car was too cheap to have an electric liftgate, though I don’t know if I can open it with a dead battery - never tried, and never had a battery so dead it needed replacing that urgently. Very possible it doesn’t open with a dead battery though, at least if the vehicle is locked when the battery dies.
A pain in the ass was Chrysler’s brilliant idea to put the battery in the wheel well. You have to take the tire off, remove the fender liner then pray the hold down bolts don’t break (they will) then deal with trying to get the cables off with hardly any room.
Wow. Brilliant minds from Stellantis hard at work
Amazing. there will be one car manufacturer with this garbage and the rest of them won’t be allowed to use this parented technology
If it gets used at all, that would be the best case scenario.
And it might even go down like things have with GM and their blocking Android Auto and Carplay (affecting their bottom line). And it might even affect enough that they’d stop.
But that’d be the beat case scenario (still feasible, even in hypercapitalismworld. But unlikely)
Wait is there a way to invent awful things and then patent troll so that nobody can actually bring them to market?
I like how you think
No, they’ll just license it to all the other car makers.
Ford stopped making the types of vehicles I want to own several years ago.
Until my current vehicle, every previous vehicle (over a period of 43 years) I’ve owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.
Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.
That Corolla will outlast all of the fords you’ve owned put together too.
It looks like you’re about to die in a horrible 40-car collision! Don’t fret, though! Mutual Assurance can protect your family for just pennies a day! You’ll really regret not signing up for this policy!
We regret to inform you that your claim has been denied as your policy does not cover accidents due to distracted driving. Please refer to the attached dash cam footage showing claimant watching a Mutual Assurance ad while the vehicle was in motion. Have a nice day and thank you for choosing Mutual Assurance!
Patents a way to deliver ads?
So if we just patent all the ways to push ads and never sell the rights we can stop all of this?!?
Patents expire. In the long run your inventions would be used for evil.
Someone will just invent a different way to do the same thing and they will make all the money. Patents don’t cover the result but the method.
I’ve been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to
maketake as much money as they can… why not teach them to not be assholes instead?I knew someone who taught Marketing at a business school and we had some really weird discussions. They do teach students not to be assholes. They do teach ethics. They do teach respect for the viewer. But what they teach for Marketing is very different from what we experience from Marketing.
From my experiences it goes more like this “In an ideal world, we’d behave this way. We’re not in an ideal world though and your competitors have no problem doing this so you should know what to do, in case the market determines it’s the best course.” with a knowing wink thrown in.
No plan or ethical framework survives contact with the shareholders.
I want to blame shareholders. The constant drive to fuck the people working for you to make an extra 10 cents is disgusting. Record profits though! Here have a pizza party, only 1 slice per person though, more isn’t in the budget.
The all new Downy fabreeze! Bam! 💥💥💥💥💥🤣.
Bleeding to death while Listening to a fabreeze commercial.
“I’ll be right with you, grampsi, just wanna hear this laundry jingle one last time!”
Hello 911, what seems to be the problem?..1 of 3"like a good neighbor State farm is there!" 2 of 3 “like a good neighbor State farm is there!” 3 of 3 “every day, kids from Africa like Mary here go without food or water so they can’t feed their dog any, would you please donate $5 to Save their dogs foundation? Every dollar that comes in brings good nutritional meals for the dogs like Chicken, beef, etc, food that they would never otherwise be able to get due to their owners poverty level. So c’mon and donate, you will get this shiny 'I saved a dog’s 🖊️ pen!.. ma’am, yeah, I was just in an accident! Can you please send an ambulance, my leg is broken and I’m bleeding fas… So cmon and get your pen now! Give us a call at 1800 ‘I want to save a dog!’… Okay the ambulance is on its way, could you please tell us the intersection?, Madison and…oh I didn’t quite catch that…1 of 7 " have you or a loved one been invited to a gay gangbang lately and developed enlarged anus? Well the law offices of Lark and Co can help you get what you deserve!”…madis…2 of 7…" Squirt! The fresh market!"
Although the chances of me buying a Ford are extremely small, the odds of me getting a car with ads are 0%
If other people buy these, you won’t have much of a choice for much longer. I predict every auto manufacturer jumping directly onto this bandwagon if it doesn’t sink Ford’s sales (it won’t).
People like you and I are going to end up driving 2005 Honda “classic cars” 30 years past their lifespan.
Honestly there are a lot of variables involved. There will always be a market for cars without all that nonsense, and it’s cheaper to produce a car without a touch screen. If I have to drive shitmobiles to avoid having to deal with “car as a service”, then that’s what I will do.
“Your brakes operation will resume after this 10s ad”
Skip ad! Fuck for the love of God sk-
We had that. It was called radio. And then Satellite radio. If we could not continue this that would be awesome. Buy an EV they said. No thanks. No new cars of any kind for me.
This sort of crap has fuck all to do with EVs. Why do so many people seem to think that EVs are being enshittified any more than cars with combustion engines?
Ford has an abundance of EV’s and has been making EV’s for a couple of decades now. Automakers track all types of information about drivers, and it’s exhausting and all the new EV’s have all kinds of new tech specifically to track drivers just like ICE vehicles. The push for EV’s is pretty strong right now, and that’s the point of my comment. There’s a lot of media telling people that if they’re gonna buy a new car it should be an EV. Teslas are apparently being towed so that law enforcement can use the sensors and cameras to collect information and evidence of crimes. Then this news hits, coupled with an article a couple of weeks ago about how they’ve also patented a way for cop cars to more accurately determine who’s speeding and this whole present is a dystopian nightmare.
You may only want to think about the good that EV’s do, but not all of us are so blindly optimistic. EV’s are one place where Automakers in particular are making new strives to add more tech to vehicles. Yes in a lot of cases more so than ICE vehicles.
Somehow you took “no new cars for me” to mean just EV’s and that makes me question some things about you.
Ah yeah I did misread you. My apologies.
Though I don’t quite agree that EVs are getting more tech than ICE counterpaets. Remember BMW’s scandal around subscription heated seats? That definitely was not an EV-specific or EV-biased thing. That’s only one example, of course.
Another is Toyota locking remote start behind a subscription - when the remote start was entirely over local radio signals between the car and the keyfob. Definitely not an EV issue.
Or, multiple automakers being caught spying on drivers and selling the data. Much broader than EVs.
On another note, EVs are better for noise, pollution, and climate but they still emit brake dust and tire particles, and they weigh more so they cause a bit more wear and tear on roads. More transit and less cars is vitally necessary, and that includes EVs, so I hope I’m not an EV zealot - just been driving the things for eight years and weirded out by bad info about them
Tesla’s had the EV market majority for awhile now. They’re the poster child of more tech in cars, especially when all the other EV’s on the market are following suit to try to play catch-up. Although I agree with you that paywall of car tech that we have had for decades absolutely is not an EV thing, more sensors and cameras specifically is. The other stuff is just terrible marketing firms trying to force subscription services into things that didn’t ever have them before.
Tesla in particular has spearheaded this movement with the self driving car angle and it’s been Ford trying to catch up ever since. All kinds of correlatations between the Ford Mach E and the Tesla models to start with, and that stuff has absolutely followed in the electric Escapes and F105 lightnings. The larger screens, the 360 cameras, the mountains of sensors and LIDAR, Ford’s Blue Cruise nonsense.
Ford wasn’t putting random 15" screens in the dash of their cars before Tesla did it and I’d hazard that most other car companies weren’t either. It’s gotten to the point where it seems like the whole EV industry is trying to imitate Tesla and as far as Ford is concerned I can’t say I’m surprised that they came up with the ads nonsense specifically because that’s par for the course for a company that’s been plagued by the most recalls of any automaker 3 years running or more.
If I’m honest it’s gotten to the point where I’ll pay to fix my decade and a half or more old ice vehicle before I’ll buy any EV. Mini’s got problems with their batteries now, from what my brother tells me a lot of EV’s go through tires and brakes at an accelerated rate and at his dealer it costs something like $500-700 per axle for brake pads and machined rotors. This is on top of the number of electric vehicles being marketed today that have significabt problems that require whole modules or internal battery components to be replaced which is great under warranty but isn’t likely to lead to these vehicles lasting 50-70 years.
I hear about this stuff all the time from the people who fix these cars and a lot of what I hear just makes me not want anything to do with any cars. Unfortunately I don’t have another reliable mode of transportation that I can afford and will allow me to have free time so there’s that.
Note to self, no Fords…
Well, if you buy a used one, they first started putting the cellular modems in in 2017, and all models by 2020. You can check which models here
Every week I find a new reason to be glad for my 2016 Escape.
Those Chinese EV imports from BYD are looking better and better.
So phones are illegal but not this? What in the actual fuck is going on right now. We are being forced so many damn ads it’s nearly impossible to get away from them. Now I need to worry about someone trying to hit skip instead of focusing on driving. As a motorcyclist I’m now even more terrified. Half the drivers now already don’t look up from their phones…
my vehicle of choice has a carburetor
My dream car is, ironically, either a 1969 Mustang Mach 1 or a 1970s Australian Falcon XB. Note that these cars don’t have any smart shit in them.
Chinese EVs it is then
I went into my truck and disconnected the LTE antenna now it can’t phone home for all the tracking