Amazon Prime Video will soon come with ads, or a $2.99 monthly charge to dodge them (apnews.com)
from L4s@lemmy.world to technology@lemmy.world on 22 Sep 2023 18:00
https://lemmy.world/post/5533096

Amazon Prime Video will soon come with ads, or a $2.99 monthly charge to dodge them::Amazon’s Prime Video will begin showing ads during shows and movies early next year.

#technology

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autotldr@lemmings.world on 22 Sep 2023 18:00 next collapse

This is the best summary I could come up with:


Amazon Prime Video will include advertising during shows and movies starting early next year, joining other streaming services that have added different tiers of subscriptions.

Members of Amazon Prime can pay $2.99 per month in the U.S. to keep their service ad-free, the company said Friday.

Disney will begin charging $13.99 a month in the U.S. for ad-free Disney+ in mid-October, 75% more than the ad-supported service.

Ads in Prime Video content will start in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.

For U.S. users, Amazon said it will send out an email to Prime members several weeks before ads are introduced into its programs with information on how to sign up for the ad-free option if they choose to do so.

Members also get free shipping for goods bought on Amazon.com, groceries, online music and more.


The original article contains 365 words, the summary contains 151 words. Saved 59%. I’m a bot and I’m open source!

BURN@lemmy.world on 22 Sep 2023 18:07 next collapse

The only reason I used prime video was because it came with prime. I’m just going to stop using it altogether if there’s ads

NOT_RICK@lemmy.world on 22 Sep 2023 18:18 next collapse

I’m probably just going to cancel prime. It’s only gotten worse and worse. I can wait a week for shipping

SighBapanada@lemmy.ca on 22 Sep 2023 18:23 next collapse

Exactly, also its better to cancel to send a message that this shit won’t be tolerated

Peanutbjelly@sopuli.xyz on 22 Sep 2023 18:23 next collapse

I swear the actual gain from prime is virtually indecipherable. The less you understand it, the less you can actually complain about what you are paying for.

It also does not boost my confidence when they use deceptive patterns to sneak you back into prime, or keep you from leaving.

The average person doesn’t give a hoot though, and will get actively upset at you for pointing out deceptive patterns when it’s a brand they use, so I we can probably expect things to get worse whenever physically possible.

NOT_RICK@lemmy.world on 22 Sep 2023 18:29 collapse

I have appreciated Amazon’s tactics in trying to get me back to subscribing to audible. I’ve gotten 4 books this year for free, I just set a reminder to cancel the sub once the free month is almost over.

Corkyskog@sh.itjust.works on 22 Sep 2023 22:59 collapse

Someone else said they will do the same thing with prime if you don’t order a lot.

reversebananimals@lemmy.world on 23 Sep 2023 00:54 collapse

Can confirm.

I only order off Amazon 4-5 times a year, and almost every time they offer me either a month free trial, a week free trial, or a month for $2.99.

I just say yes, then immediately go to the account page and set it to cancel at the end of the period instead of autorenewing.

dirthawker0@lemmy.world on 22 Sep 2023 19:01 next collapse

I think Prime is up to $140 a year now. They used to promise 2 day delivery, but that is now 2 day shipping, and delays prior to shipment aren’t counted. We are not renewing when it comes up later this month. It’s no longer worth it.

Ghostalmedia@lemmy.world on 22 Sep 2023 20:01 collapse

I like the same day delivery stuff. A lot of their catalog gets to me in a couple hours if my cart is over $25

Honestly, that’s the only thing keeping me paying for prime. Most of the shit in their catalog comes in less than a week without prime. But if I need something today, Prime is cheaper than a lot of the competing same-day delivery services.

dirthawker0@lemmy.world on 22 Sep 2023 23:19 collapse

We’re also in an area where same-day is possible, but I don’t mind waiting for stuff anymore. Typically there’s only been a few times a year I really need something today or tomorrow. I’m betting/hoping the charges for fast shipping when I need it will total less than $140.

Telodzrum@lemmy.world on 22 Sep 2023 20:11 next collapse

We cancelled back in 2022. It was noticable for about a month, then we got used to buying much less and going to a store for what we needed. I feel better about buying directly from a company’s site when I need to get their product online and most places offer free shipping anyway.

ArtificialLink@yall.theatl.social on 22 Sep 2023 20:31 next collapse

Fun fact. If your cancel prime and dont order that frequently they will offer a month free over and over no matter how times they’ve given you free months. Then i do a whole buncha ordering in that one month and cancel prime. Free prime forever.

NOT_RICK@lemmy.world on 22 Sep 2023 20:54 collapse

Sounds like what they do with my audible account, nice

kboy101222@lemm.ee on 22 Sep 2023 23:55 collapse

Thanks for the reminder to cancel my audible!

iheartneopets@lemm.ee on 23 Sep 2023 03:17 collapse

Look into libro.fm! It has a subscription/credit service just like audible (if you want that; you can also just buy the books outright), except your subscription helps to support a local bookstore of your choice.

I switched prolly two years ago or so and haven’t looked back.

Established_Trial@lemm.ee on 23 Sep 2023 18:03 collapse

We cancelled lasted year and haven’t really missed it.

WHYAREWEALLCAPS@lemmy.world on 22 Sep 2023 20:05 next collapse

Right? Or maybe watching the first part of a show until the first commercial to determine if I want to take the time to find it elsewhere.

Pika@sh.itjust.works on 22 Sep 2023 22:53 next collapse

same tbf, but this might be the reason they are doing it, they know a majority of the users only use it cause it’s there, and the ones who will care enough would buy the ad free. Less cost on bandwidth and more money from ads or subscriptions. It’s a win-win for them

AA5B@lemmy.world on 24 Sep 2023 11:33 collapse

During COViD, I did get addicted to Prime, so I guess they’re just trying to help with the cure? Anyhow, now I can goto stores again, plus my kids are off on their own so it’s just me, so it does seem excessive. Actually,Prime TV has already gotten harder to watch, as they keep steering g you to ad supported networks. Just when I get less use out of it, they raise their prices and add ads?

JohnWorks@sh.itjust.works on 22 Sep 2023 18:12 next collapse

I don’t really use prime video much other than to watch the grand tour. This still sucks to hear though.

wagoner@infosec.pub on 22 Sep 2023 18:19 next collapse

Amazon enshitification continues. The 2 day prime shipping expectation is already decaying, and now this.

en.m.wikipedia.org/wiki/Enshittification

LiveLGNProsper@lemmy.world on 22 Sep 2023 18:54 collapse

Amazon is actually phasing out 2 day delivery because of too high order volume I am delivery driver for them.

wagoner@infosec.pub on 22 Sep 2023 21:14 next collapse

Interesting inside scoop, thank you. I look forward to them reducing the prime annual fee accordingly! ;-)

Nommer@sh.itjust.works on 22 Sep 2023 21:34 next collapse

Thanks for letting us know. Then what’s the point of prime?

Corkyskog@sh.itjust.works on 22 Sep 2023 23:00 collapse

Free shipping during Christmas time? Idk, that’s all I will be using it for.

[deleted] on 23 Sep 2023 00:59 collapse

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LiveLGNProsper@lemmy.world on 23 Sep 2023 13:52 collapse

Yeah was supposed to be but the have way too much volume for that to be possible with a 90% turn over rate with drivers because are routes are insane.

[deleted] on 23 Sep 2023 14:09 collapse

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LiveLGNProsper@lemmy.world on 23 Sep 2023 16:52 collapse

Yes the do but unfortunately the treat us drivers like crap.

Number1SummerJam@lemmy.world on 22 Sep 2023 18:23 next collapse

Just cancelled my prime membership because of this, I encourage all of you to do the same.

Omgarm@lemmy.world on 22 Sep 2023 18:31 collapse

I use prime mainly for Prime gaming, which gives me my money back.

beerclue@lemmy.world on 22 Sep 2023 18:48 next collapse

I use it for shopping. I live in the country side, not a lot of options around here, and in a country where the concept of free shipping does not exist. So Prime saves me a lot. I barely use prime video though…

PM_Your_Nudes_Please@lemmy.world on 22 Sep 2023 19:05 collapse

Was going to say the same. You get so much shit from Prime Gaming. Given, half of it is actual shit that you’ll never use. But if you play games on PC, it’s something worth looking into.

chemicalprophet@lemm.ee on 22 Sep 2023 18:28 next collapse

🏴🏴🏴🤘🏿🏴‍☠️🏴‍☠️🏴‍☠️

balder1991@lemmy.world on 22 Sep 2023 18:36 next collapse

On one hand, it is quite cheap but on the other hand their catalog is very bad. I wonder how long will these streaming services survive before they go all the way through the enshittification and kill themselves.

Bonesince1997@lemmy.ml on 22 Sep 2023 21:06 collapse

Crazy because I feel like their catalog was better at one point, but has gotten worse as studios make their own services and claw back their programs into them.

CodeMonkeyUK@lemmy.world on 22 Sep 2023 18:56 next collapse

The old Microsoft approach, slowly make it shitter, then charge you (make you upgrade) to remove the shit we’ve snuck in.

DJDarren@thelemmy.club on 22 Sep 2023 20:29 collapse

Except you can’t buy a version of Windows that isn’t shit.

mawkishdave@lemmy.world on 22 Sep 2023 19:11 next collapse

AAAAAARRRRRRRR

DrGunjah@lemmy.world on 22 Sep 2023 19:15 next collapse

May be worth the 3 bucks if the freevee stuff is ad free too then. Otherwise they can go f themselves.

1984@lemmy.today on 22 Sep 2023 19:25 next collapse

I was looking for a reason to cancel, thanks.

xkforce@lemmy.world on 22 Sep 2023 19:41 next collapse

Hope it was worth the 0.005 cents you made per video to lose all those subscribers.

hydrospanner@lemmy.world on 23 Sep 2023 14:57 collapse

They won’t lose too many, most will just not pay the extra fee, and the ad revenue will more than make up for it.

ApeNo1@lemm.ee on 22 Sep 2023 20:33 next collapse

“Amazon gross profit for the twelve months ending June 30, 2023 was $244.974B, a 18.22% increase year-over-year.”

“Amazon operating income for the twelve months ending June 30, 2023 was $17.717B, a 15.81% increase year-over-year.”

Poor company. I can see how they have been forced to do this as a last resort effort to salvage their struggling corporation.

glimpseintotheshit@sh.itjust.works on 23 Sep 2023 09:00 collapse

Prime Video isn’t profitable and they need it to be. They included it with Prime to build a user base but they were always going to charge or make you watch ads after that. And that’s perfectly fine because running a service that’s never going to make any money is fucking stupid.

If you don’t like it, don’t pay but stop with that “big corp makes enough money so keep giving me shit for free” bullshit.

Would love to read your pitch for a streaming service that doesn’t charge money and doesn’t show any ads though

didntwemeetin2007@lemmy.world on 23 Sep 2023 10:37 next collapse

Sure, but pointing out that this strategy of carpet pulling isn’t the best consumer feeling is valid. And, um, Prime isn’t free.

glimpseintotheshit@sh.itjust.works on 23 Sep 2023 13:11 collapse

Not what they pointed out though. It’s just the usual, mindless big corp rant you can’t escape on here.

Existing Prime users got all this content without additional charges for years, that’s what I meant when I said free but you probably know that. If you think that’s a sustainable way to keep producing content for billions of dollars, it’s very naive imo.

But feel free to point out what would have been a better strategy and maybe actually start a discussion

Grant_M@lemmy.ca on 23 Sep 2023 14:28 next collapse

The multi-billionaire owned Amazon (A company that pays no taxes) already charges for their service.

glimpseintotheshit@sh.itjust.works on 23 Sep 2023 18:40 collapse

They charge for Prime (Delivery) and until now, Prime Video was included in that price. I hate Amazon as much as the next guy (don’t even haven an account) but all i read from you guys is exactly this kind of unconstructive rambling.

What the fuck do you expect? That a listed mega corporation just goes like “Oh you know what we make billions, what does it even matter if one of our services doesn’t make any money, let’s just keep going, not like we have shareholders to answer to”.

Remember when people used to pay 5 bucks to rent a VHS for ONE DAY and no one lost their mind about it? Without constantly whining about Blockbusters profit margin?

But thanks for clearing up that Amazon is a billionaire owned company, only read that for the 500th time this week.

ApeNo1@lemm.ee on 24 Sep 2023 06:01 next collapse

Wow. You need to Netflix and chill.

I have been a Prime member since 2014 and joined exclusively for Prime Video access. Of course nothing is free. I am now going to pay more, yes you heard right, and will choose to continue being a paying member even at the higher cost, so that I can receive the SAME service and not have it degraded with ads. I hate ads and for all the services I subscribe to, 4 video streaming and 1 music streaming, I always pay the premium to not see ads.

You need to have a good hard look at yourself if you think defending Amazon puts you on the right ethical side of the fence. These cheap extra ad based profits, that deliver no new customer value, will not go to raising the low salaries many of their workforce endure, or relieve the pressure with their mandated 6% non-regrettable attrition policies, or stop their practices of stealing designs from small businesses and undercutting them with Amazon branded equivalents, or ensure taxes are paid in the relevant countries, or prevent further large scale lay offs.

This additional subscription cost is a first world problem for me but Amazon is not only an easy target for constant criticism, but a deserving one.

glimpseintotheshit@sh.itjust.works on 24 Sep 2023 10:53 collapse

You guys just keep throwing everything in the same pot. I don’t like Amazon and don’t even have an account.

To raise the price (by 3 measly bucks) for a service that doesn’t make money is something a listed company IS REQUIRED to do. That’s all I am saying.

It has nothing to do with how much money the company makes in other areas and is a completely separate issue from the horrible working conditions, which is a political one.

But i guess it’s easier to just cry about everything while still throwing money at them and then jerking each other off because you commented “aMaZon SuCks”. Talk about the right side of the fence

ApeNo1@lemm.ee on 24 Sep 2023 11:16 collapse

It is not uncommon for a corporation to have areas of the business that are not profitable if those parts of the business are considered loss leaders. In this case Amazon has been trying to build up a larger Prime user base (220+ million globally now) as it helps drive other more profitable parts of the business such as online Amazon sales.

“Consumer Intelligence Research Partners reports that Prime members shop about 25 times annually on the site, versus non-Prime members’ mere 14 purchases.”

This increase is understandable, ad revenue was actually a bigger business than subscriptions last year, but annoying as there is nothing of value for a consumer behind it and yes many of us are cynical that these additional profits would bring much broader benefit.

This has been interesting to read. This is my first comment in Lemmy that has actually generated any meaningful debate.

Thanks internet stranger for actually putting an opinion forward. We don’t have to always agree but it is fun to engage with other real people.

glimpseintotheshit@sh.itjust.works on 24 Sep 2023 11:47 collapse

Exactly, of course there a correlation between the two but they must have gotten to a point where Prime Video sign-ups don’t boost their regular Prime user base anymore, so they had to do something about Prime Video operating at a net loss.

As i said before, Prime Video was never intended to be a “free” addition to regular Prime forever, this is something everyone should have seen coming.

Thanks for your kind words, to have an actual debate about this is all i wanted instead of reading the same, undifferentiated bullshit that seems to take over Lemmy more and more…

scorpious@lemmy.world on 24 Sep 2023 15:42 collapse

Church.

Cruxifux@lemmy.world on 22 Sep 2023 20:36 next collapse

Fuck right off. Makes me want to break shit.

I will be cancelling my subscription the first time I see an ad.

pinkdrunkenelephants@sopuli.xyz on 22 Sep 2023 22:03 next collapse

Just cancel it now

ExcursionInversion@lemmy.world on 22 Sep 2023 22:40 collapse

Probably should talk to someone about that

Cruxifux@lemmy.world on 22 Sep 2023 22:57 collapse

What do you mean? I’m talking to you guys about it!

aesthelete@lemmy.world on 22 Sep 2023 20:36 next collapse

So glad I didn’t renew my prime subscription this year. I could smell this turd coming from down the road.

realitista@lemm.ee on 22 Sep 2023 21:37 next collapse

Amazon is just barely holding on in my streaming stable, this will be enough to push it out.

yoz@aussie.zone on 22 Sep 2023 22:31 collapse

Lol its trillion dollar company. What they are doing is a tactic to check if consumers will leave their streaming service. They know few people will leave but they don’t care however most people won’t and will be paying more that usual.

Corkyskog@sh.itjust.works on 22 Sep 2023 22:54 collapse

Well it’s a stupid move because it’s bundled with everything. I am not going to pay for add free, I am just going to cancel after Christmas shopping is done. That means I will be less likely to buy from Amazon in the future. It’s not like anything comes in 2 days anymore anyway.

Tygr@lemmy.world on 22 Sep 2023 21:45 next collapse

So glad I canceled prime about 9 months ago at our annual renewal. Turns out, packages arrive within a couple days regardless. It’ll say Thur but arrive Tue, consistently.

Prime Video, I don’t miss it at all.

Pika@sh.itjust.works on 22 Sep 2023 22:52 collapse

I don’t even get 2 day shipping lol they say two then it ends up being like 5 or 6 day

Sharkwellington@lemmy.one on 22 Sep 2023 23:01 next collapse

Sounds like at this point your ship time is predetermined anyways.

[deleted] on 23 Sep 2023 00:56 collapse

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Pika@sh.itjust.works on 23 Sep 2023 01:05 collapse

Yeah, I do agree that proximity to a DC is huge but I used to get it, would be 3-day shipping instead because it would always sit at the Warehouse 30 minutes away on that last day instead of being delivered but I would get it now I’m lucky if it’s a five or six day ship. The reason why I’m not entirely certain if it’s a distance thing, is because now it’s moved over to you purchase it and it waits to three days in preparing and then ships, so yes the shipping is technically truthful, but they don’t process the order within the same day or 2 anymore

[deleted] on 23 Sep 2023 01:43 collapse

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KelsonV@lemmy.world on 22 Sep 2023 22:45 next collapse

So the $140/year subscription they’re already collecting isn’t enough for them?

I guess this is as good a reminder as any to look at what I’m actually using Prime for these days.

Corkyskog@sh.itjust.works on 22 Sep 2023 22:52 next collapse

Just need to get it in October and cancel after Christmas. That’s the only time I ever get value from it.

shalafi@lemmy.world on 23 Sep 2023 00:41 next collapse

LOL, I dropped it last week, but it quickly became apparent I have to have it to save on shipping, no brainer for me.

Still, don’t care about their video service. Who isn’t pirating that stuff anyway?!

[deleted] on 23 Sep 2023 00:54 collapse

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nucleative@lemmy.world on 22 Sep 2023 23:45 next collapse

It must be “squeeze more money out of Prime Video” month at Amazon.

Most people will not care enough to cancel or stop watching if the service deteriorates a bit. Those who do will pay $3.

Those who won’t do either, well, there are alternatives.

Mdotaut801@lemmy.world on 23 Sep 2023 00:17 next collapse

There’s isn’t a difference between cable tv and streaming services anymore. I guess I’m gonna go back to sailing the seven seas.

shalafi@lemmy.world on 23 Sep 2023 00:34 next collapse

I never stopped. It’s been obvious for ages that if you don’t have the data on your drive, you may not get it again.

I do pay for Prime, but all I care about is saving on shipping. Even if a show is on Prime, I’ll pirate it if I want to watch.

Croquette@sh.itjust.works on 23 Sep 2023 02:22 next collapse

Where do all whippersnapper young pirates go on these days? I’ve been out of the sea too long but I can hear its call.

Noxvento@lemmy.world on 23 Sep 2023 03:53 collapse

Google Real Debrid (Torrent-Service) in combination with Stremio (App) and Torrentio (Addon for app). No VPN needed, low cost (€16/180days) works on PC, FireTV…

Noxvento@lemmy.world on 23 Sep 2023 03:55 next collapse
Croquette@sh.itjust.works on 23 Sep 2023 16:31 collapse

Thank you, I will look into that.

fernandorincon@reddthat.com on 23 Sep 2023 16:56 collapse

Same, I started because amazon used to show me ads for other shows while trying to binge something, which was very annoying.

[deleted] on 23 Sep 2023 00:52 next collapse

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dontcarebear@lemmy.ml on 23 Sep 2023 05:13 collapse

They need to be reminded how easy it is to pirate video content.

InternetUser2012@midwest.social on 23 Sep 2023 00:33 next collapse

Cool, early next year I’ll ditch Prime.

EDIT: Nvm, just cancelled. Amazon is pretty terrible.

chemicalwonka@discuss.tchncs.de on 23 Sep 2023 01:12 next collapse

Need to pay $2.99 + subscription to remove ads?WTF

kreliac@lemmy.world on 23 Sep 2023 03:18 next collapse

in Bird Culture this is considered a dick move

Asnabel@lemm.ee on 23 Sep 2023 09:13 collapse

In dick culture this is considered a Richard move.

kandoh@reddthat.com on 23 Sep 2023 03:19 next collapse

I was casually browsing Prime the other month and stumbled upon the movie Cohesion. Was pretty great and under 90 minutes long.

Shane I’ll have to delete the app now.

pixelscience@lemm.ee on 23 Sep 2023 04:52 collapse

Except you still pay for Prime so it doesn’t really matter if your delete the app…

kandoh@reddthat.com on 23 Sep 2023 21:12 collapse

I would stop paying for prime if I deleted the app.

whitecapstromgard@sh.itjust.works on 23 Sep 2023 07:17 next collapse

Amazon wants peoplento pirate 🏴‍☠️🏴‍☠️🏴‍☠️🏴‍☠️

Pyr_Pressure@lemmy.ca on 23 Sep 2023 14:18 collapse

There’s already services out there where you pay like $20 a year and can stream basically anything, no need to download anything. Access to pretty much any show on Netflix, Amazon, apple, Disney, etc with about a days delay from new episodes. Can even stream movies still in theater, although it’s hit and miss on those can be more like a week or two from release before you can stream them reliably.

brlemworld@lemmy.world on 23 Sep 2023 15:09 next collapse

Where are these services? Asking for a friend 😉

Woht24@lemmy.world on 23 Sep 2023 21:54 collapse

Sounds good, why don’t you stop wasting everyone’s time and spit out a name

Grant_M@lemmy.ca on 23 Sep 2023 14:30 next collapse

It’s about time to cancel Prime and greedy Bezos anyway

Cyberflunk@lemmy.world on 23 Sep 2023 14:58 next collapse

Odd, all the Amazon show I watch are on Plex.

sturmblast@lemmy.world on 23 Sep 2023 23:17 next collapse

Emby too ;)

Evilcoleslaw@lemmy.world on 24 Sep 2023 19:14 collapse

Plex is clamping down on uses violating the TOS though. They’re banning whole hosting provider IP blocks next month that were popular with people selling access to Plex servers.

I’ve also seen reports of them banning individual users sharing large libraries with family and friends over residential connections. And then sending notifications to those people that their friend/family member was running a commercial piracy operation.

bamboo@lemm.ee on 24 Sep 2023 21:16 collapse

Well time to switch to jellyfish then, I guess

daniskarma@lemmy.world on 23 Sep 2023 15:31 next collapse

Isn’t there already a monthly charge on Amazon prime?

SpaceCowboy@lemmy.ca on 23 Sep 2023 16:13 collapse

Amazon Prime is a yearly subscription that gets you discounts on on shipping on stuff you order from Amazon… and gets you access to Prime Video.

It doesn’t seem clear from the article whether the ads or 2.99 fee will get someone access to the streaming service without having the Prime shipping service. Probably not, since disentangling these services would be good, and Amazon only does evil things.

Evilcoleslaw@lemmy.world on 24 Sep 2023 19:15 collapse

IIRC they also sell only Prime Video already if you really want it, though it’s usually a better deal to get the free shipping too. I presume this applies to both.

Mr_Dr_Oink@lemmy.world on 23 Sep 2023 15:53 next collapse

Thats a funny way to say amazon are raising the cost by 2.99 per momth.

PixxlMan@lemmy.world on 23 Sep 2023 17:47 next collapse

Yup raising the price and adding a lower tier at the current price, which everyone is moved to

[deleted] on 24 Sep 2023 12:39 collapse

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TwoGems@lemmy.world on 24 Sep 2023 12:26 next collapse

I guess being a trillion dollar company isn’t enough for them, you see. It has to go into quintillion, and then into infinity profits. And also poor Amazon is so poor they can’t provide the user free grocery delivery, UPS pick up anymore, or even Prime video.

[deleted] on 24 Sep 2023 12:40 next collapse

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zipzoopaboop@lemmynsfw.com on 24 Sep 2023 18:15 next collapse

I’m dodging all of Amazon Prime for free right now

5BC2E7@lemmy.world on 24 Sep 2023 19:54 next collapse

I am paying close attention to their charges. I am sure that at some point the discounts will not be worth the fees.

Diana@discuss.tchncs.de on 17 Nov 2023 07:39 collapse

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