Why Google Search is Falling Apart.
(youtube.com)
from mesamunefire@lemmy.world to technology@lemmy.world on 12 Oct 2024 23:24
https://lemmy.world/post/20789366
from mesamunefire@lemmy.world to technology@lemmy.world on 12 Oct 2024 23:24
https://lemmy.world/post/20789366
threaded - newest
without watching the video - google search is falling apart because there’s a lot of shit content, a lot of bad articles being written.
and there’s a lot of bad articles being written because there’s a lot of authors that just want to make money from advertising, without actually caring about the content. in other words, it’s advertising’s fault that the quality of content is dropping. and ironically, it’s mostly google’s fault that advertisement on the internet got so big as it is today.
Not quite. It’s largely because a manager decided that an important metric for Google to be better at was “how much time users spend on the results page” which turns out you can game by just making the results worse so users have to stay there longer. Management made a decision to focus on metrics that are counter to what users would actually want because… well, here’s a better article that explains it:
www.wheresyoured.at/the-men-who-killed-google/
Goodhart’s law is an adage often stated as, “When a measure becomes a target, it ceases to be a good measure”
- en.wikipedia.org/wiki/Goodhart's_law
It’s especially frustrating as the whole point of the Google search page was that it was designed to get you out on your way as fast as possible. The concept was so mind blowing at the time and now they’re just like nevermind let’s default to shitty
The bean counters move in and company focus shifts to money. It’s not new.
My dad told me a story back in the 80’s about outfitter (camping equipment) stores. A few started selling clothes on the side. The profit margins were much higher on clothes. So that section kept getting bigger until it was a clothing store with a outfitter name. People stopped shopping there, and they’d go out of business.
Forget the content. Ads in general are ruining basically everything they’re allowed on. It’s a fuckin cancer.
I have to agree with you, jiveturkey.
The bigger reason is that most sites use Google AdSense for showing user ads. Most SEO bullshit sites are basically just empty content as a pretext to show said AdSense ads. Google will rank up these websites because they directly make them money via the revenue cut they take. Simple as that.
The video can be summarised into three main points:
I’ll focus on #2. Federated search might alleviate the problem.
It’s counter-productive to optimise a page for multiple search engines, running different algorithms; it might perform better on [let’s say] Google, but worse on [let’s say] Bing, or vice versa, since they run different algos that prioritise different things. As such, almost all SEO is made for Google results.
And, in an environment where no search engine dominates the market, and the search engines use different algos, SEO goes away.
The problem with that is people don’t want to use multiple search engines - they want to use one, that they believe to bring the best results on. (That’s why we have a problem called Google on first place.) If only there was some way for those search engines to coexist, and to benefit from each other… well, that’s basically federation, right?
How I see it working:
I believe that this system would make SEO really hard to do; in practice you’d be better focusing on good content. It would also lead to a situation where different search engines want to specialise, but still keep each other alive - as they benefit from their peers.
It needs to work and be reliable, else it becomes something like YaCy, that doesn’t work that well. Well, Mastodon and Lemmy work fine, so that’s a first step.
True that. And it needs to offer a better service than Google; “our services are federated so please use them!” is not enough to encourage the shift, I think.
Is this the guy who shills apple all the time, didn’t get a new pixel for free, got salty, and now tries to hit back? Don’t get me wrong, Google (as any other giant corp) is full of shit, but the timing with such video seems a bit off coming from this guy.
😐
Not really related, but I believe this is the first time I’ve seen an emoji as a link 🤯
😉
Heh, I do have link previews on, and I’ll never forget XcQ. But the joke is on you, I’ll always listen to that banger!
i don’t need a video on why it’s shit, been using it for the past 14 years
The fact that we have to watch a video about it is emblematic of the problems with Google and internet search.
A video of it on Google’s service hahaha
The only surprising thing here is that it has taken so long for many people to realize this. I stopped using Google years ago because the first half dozen links were sponsored and the results that did actually pop up were complete shit. I knew it was much more than shitty companies playing the SEO algorithm. I switched to DuckDuckGo but I can’t say the actual results are a huge step up. But at least I am not spammed with unrelated ads or the search engine pushing scam products to me while purposely making the results useless.
Duck is pretty much Bing’s index, so as goes Bing, as goes the Duck