Burger King Giving Discounts If Facial Recognition Thinks You're Hungover (gizmodo.com)
from celmit@lemmy.ca to technology@lemmy.world on 13 Jan 2024 01:39
https://lemmy.ca/post/13200263

#technology

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autotldr@lemmings.world on 13 Jan 2024 01:40 next collapse

This is the best summary I could come up with:


The Brazilian wing of Burger King announced a surveillance technology marketing stunt this week called the “Hangover Whopper,” celebrating the booze-filled days between Christmas and New Year’s with facial recognition.

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code.

The Burger King software thought for a second, and then recommended the Double Whopper Jr. That’s only a one on the hangover scale — tell that to my headache — but I did earn a little discount for my privacy sacrifice: a coupon code for R$3.00, or about $0.62 in American dollars.

For the last decade, advocates raised alarms over the creeping spread of facial recognition, a technology that promises to destroy the few remaining shreds of privacy we have left.

Just last week, the FTC banned Rite Aid from using facial recognition for five years after an investigation found the drugstore used a lazy implementation of the technology to falsely accuse thousands of people of shoplifting, including one incident involving an 11-year-old girl.

It’s also functionally useless for other things like measuring your emotions, detecting political affiliations, or finding you a date, despite the dozens of companies promising digital phrenology.


The original article contains 591 words, the summary contains 213 words. Saved 64%. I’m a bot and I’m open source!

RanchOnPancakes@lemmy.world on 13 Jan 2024 02:01 next collapse

Its a trap!

smuuthbrane@sh.itjust.works on 13 Jan 2024 02:05 next collapse

So, who is providing the software? Because that’s who is paying to get a unique data set of face images. Specifically Brazilian faces of people who either self-indentify as hung over or want to try to game the system for a discount. I’ll let you guess which population is going to be bigger.

ech@lemm.ee on 13 Jan 2024 02:35 next collapse

Taking advantage of inebriated people to hand over their biometrics, not even for a free burger, but a discounted burger.

smuuthbrane@sh.itjust.works on 13 Jan 2024 03:03 collapse

Formerly inebriated people.

A free burger would make for a very expensive data set methinks.

ech@lemm.ee on 13 Jan 2024 03:37 collapse

Oh no, they’d get slightly less obscenely wealthy on the exploitation of ill-gotten biometrics *shockedpikachuface*

einlander@lemmy.world on 13 Jan 2024 05:20 next collapse

Feels like their training AI with live data until it gets good at detecting drunk people. Law enforcement and private security will love it. Precrime detectors in Training.

smuuthbrane@sh.itjust.works on 13 Jan 2024 13:47 collapse

But they’re not using drunk people, they’re using hung over people. Not sure why, it’s an interesting question.

Pappabosley@lemmy.world on 15 Jan 2024 12:16 collapse

Maybe it’s just burger king, so they can look at your selfies on Instagram and know when to fill your ad space with burgers 😜🍔

theodewere@kbin.social on 13 Jan 2024 02:48 next collapse

AI that reads your face and starts cooking what you're hungry for is in the right direction.. that's more of the cities in the clouds, Jetsons world than the Phillip K. Dick kinda place that we're cultivating..

[deleted] on 13 Jan 2024 12:34 collapse

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chemicalwonka@discuss.tchncs.de on 13 Jan 2024 02:48 next collapse

Capitalist dystopia in its essence. Fetish for AI and normalization of mass surveillance, after all, AI’s need to be fed, right?

Chozo@kbin.social on 13 Jan 2024 02:54 next collapse

If you're in line at Burger King, your life's already in kind of a dystopian place as it is. Clearly, several things have gone wrong for you to end up here.

[deleted] on 13 Jan 2024 03:00 next collapse

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Kolanaki@yiffit.net on 13 Jan 2024 03:04 collapse

It’s called a joke.

chemicalwonka@discuss.tchncs.de on 13 Jan 2024 03:07 collapse

I know but facial recognition is becoming more normalized than it should

chemicalwonka@discuss.tchncs.de on 13 Jan 2024 03:03 next collapse

I don’t need to be a Burger King consumer (which I’m not) to consider this news a dystopia.

RisingSwell@lemmy.world on 13 Jan 2024 03:55 next collapse

Hah, a line a burger king.

Critical_Insight@feddit.uk on 13 Jan 2024 04:50 next collapse

I prefer Burger King over most restaurants.

I’m probably going to order a burger anyways so I don’t see the need to pay extra for a fancy one that I need a knife and fork to eat when I can get just as tasty burger from BK.

SnotFlickerman@lemmy.blahaj.zone on 13 Jan 2024 05:07 next collapse

The real reason to go is the Bitties in the BK Lounge.

key@lemmy.keychat.org on 13 Jan 2024 05:12 collapse

Burger King where you live must be a hell of a lot better than the ones near me.

Critical_Insight@feddit.uk on 13 Jan 2024 05:23 next collapse

Or I just have cheap taste buds. While to other people food is a pleasure to me it’s fuel.

Anemia@lemmy.world on 13 Jan 2024 07:56 collapse

I think you care food-pleasure just as much as most people. Otherwise why not eat something healthier, faster or cheaper. I like to think that i didn’t use to care much about taste before so for lunch i used to eat 1k kkcal in the form of a unflavoured, unsweetened meal replacement shake, took <5 min to prepare+eat+clean.

Spacehooks@reddthat.com on 13 Jan 2024 13:52 next collapse

They mail 5$ coupons for 2 wopper meals. It’s hard to pass up.

Kusimulkku@lemm.ee on 14 Jan 2024 01:37 collapse

With them being a franchising you sorta expect that

hubobes@sh.itjust.works on 13 Jan 2024 09:32 collapse

No other fast food chain here (we don’t have that many options) has as many vegetarian options, so if I crave a cheap mediocre burger it will probably be Burger King.

OceanSoap@lemmy.ml on 13 Jan 2024 16:42 collapse

What? Their fries are so good tho.

sugarfree@lemmy.world on 13 Jan 2024 04:02 next collapse

LOL

Mango@lemmy.world on 13 Jan 2024 04:07 next collapse

Now everyone’s gonna be going around looking like shit for some extra pocket money.

averagedrunk@lemmy.ml on 13 Jan 2024 05:12 collapse

Some of us always look like shit.

Mango@lemmy.world on 13 Jan 2024 05:35 collapse

And now I get to accuse you of doing it on purpose!

Really though, being ugly is such a real disadvantage. You may as well have some financial burden lifted for it.

MysticKetchup@lemmy.world on 13 Jan 2024 05:05 next collapse

Legitimately thought this was from the Onion

eighthourlunch@kbin.social on 13 Jan 2024 05:18 next collapse

They meant to say fecal recognition. They're struggling to determine the difference between a Whopper and a whopping dookie. No luck so far, and I doubt an app is going to help.

BruceTwarzen@kbin.social on 13 Jan 2024 06:36 next collapse

Do the legal drug to let A.I descide if you had enough of it to get the shittiest meal possible for cheaper.

Kusimulkku@lemm.ee on 14 Jan 2024 01:38 collapse

Tastes real good when you’re hung over though

THE_ANON@lemmy.ml on 13 Jan 2024 07:26 next collapse

Me with my eternally stoned looking face

context my friends and relatives always think i am partially or fully high at all time (and i am not)

slaacaa@lemmy.world on 13 Jan 2024 07:32 next collapse

A boring dystopia

Leate_Wonceslace@lemmy.dbzer0.com on 14 Jan 2024 02:11 next collapse

I don’t understand the how this positively indicates a dystopia.

[deleted] on 14 Jan 2024 17:14 collapse

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[deleted] on 13 Jan 2024 12:33 next collapse

.

geogle@lemmy.world on 13 Jan 2024 13:20 collapse

*==

= != ==

[deleted] on 13 Jan 2024 13:42 next collapse

.

victorz@lemmy.world on 13 Jan 2024 14:23 collapse

How do you know which language they are writing in?

geogle@lemmy.world on 13 Jan 2024 15:01 next collapse

Got me

NegativeInf@lemmy.world on 14 Jan 2024 18:40 next collapse

Based on syntax, use of indents for code blocking, and the comment hash, I’d say it’s meant to be python but has a bug. But it could always just be pseudo code with a mistake. But it doesn’t look like any single = conditional language I know.

victorz@lemmy.world on 14 Jan 2024 21:18 collapse

It looks like pseudo code to me. But pseudo code doesn’t really have a standard, does it? So their personal flavor is perfectly acceptable and correct (single equals acting as comparison). We know what they mean, what they’re trying to convey – we get the joke. No need to pick it apart. 👍

NegativeInf@lemmy.world on 15 Jan 2024 02:10 collapse

True, I wasn’t intending to be nasty. I was more responding to the “How do you know” in a general sense of how one COULD assign it a language. No harm meant at all.

victorz@lemmy.world on 15 Jan 2024 09:16 collapse

Oh, gosh, it’s my mistake. I confused you with the person who made the initial nit-pick about the equal sign. Hey, have a good day! 😊

[deleted] on 16 Jan 2024 18:29 collapse

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hal_5700X@lemmy.world on 13 Jan 2024 12:44 next collapse

Welcome to the world of tomorrow!

PipedLinkBot@feddit.rocks on 13 Jan 2024 12:44 collapse

Here is an alternative Piped link(s):

Welcome to the world of tomorrow

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I’m open-source; check me out at GitHub.

[deleted] on 13 Jan 2024 13:03 next collapse

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MeanEYE@lemmy.world on 13 Jan 2024 13:06 next collapse

So they are actively encouraging alcoholism?

Nomecks@lemmy.ca on 13 Jan 2024 16:17 next collapse

If you take a real close look at alcohol culture you might notice hock shockingly widesperead, ancient and insane it all is

UnrepententProcrastinator@lemmy.ca on 13 Jan 2024 17:21 collapse

When I was my kids age, it’s what was fun. Now, it’s been mostly replaced by gaming with friends.

Nomecks@lemmy.ca on 14 Jan 2024 16:57 collapse

That’s a tiny microcosm of alcohol culture. Would you like to comment on the right way to drink scotch, or what characteristics make a bottle of fermented grape juice worth $10,000? Maybe have some blood of your savior?

Maggoty@lemmy.world on 14 Jan 2024 17:20 next collapse

It’s not real scotch unless it has a square foot of peat served next to it.

UnrepententProcrastinator@lemmy.ca on 14 Jan 2024 17:28 collapse

Brains love creating new neural pathways.

Kusimulkku@lemm.ee on 14 Jan 2024 01:37 next collapse

It’s not alcoholism to be hung over lol

MaxVoltage@lemmy.world on 14 Jan 2024 02:25 next collapse

Its brazil dude they have cocaine broblems

Siegfried@lemmy.world on 14 Jan 2024 16:31 collapse

If your dudes are giving you broblems, then im afraid it is time for a change

yesdogishere@kbin.social on 16 Jan 2024 05:53 collapse

I always look hungover. It’s great as I’ve had 6 burgers for free.

victorz@lemmy.world on 13 Jan 2024 14:22 next collapse

Wait, I’m not browsing NotTheOnion??

brlemworld@lemmy.world on 13 Jan 2024 16:58 next collapse

Why would anybody would Burger King in any state of being?

ripcord@lemmy.world on 13 Jan 2024 17:04 next collapse

At least 7 you for one is happenstance

MaxVoltage@lemmy.world on 14 Jan 2024 02:26 collapse

drunk too am i

circuitfarmer@lemmy.sdf.org on 13 Jan 2024 04:35 next collapse

Joke’s on them. I stop going in to not have my face scanned and then just starve.

pinkdrunkenelephants@lemmy.cafe on 14 Jan 2024 21:23 collapse

Every day I thank the universe I learned how to cook for myself

CADmonkey@lemmy.world on 15 Jan 2024 19:48 collapse

Two things have saved me money in this life - being able to cook, and being able to fix things.