DirecTV screensavers will show AI-generated ads with your face in 2026 (arstechnica.com)
from Gormadt@lemmy.blahaj.zone to technology@lemmy.world on 15 Oct 07:38
https://lemmy.blahaj.zone/post/33092700

#technology

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CosmoNova@lemmy.world on 15 Oct 08:27 next collapse

Not my face. I‘m staying far away from those things. I wonder if generating personalized ads can even be profitable. Seems like a lot of effort to dish out some slop.

Nollij@sopuli.xyz on 15 Oct 18:14 collapse

It probably depends on how personalized the ads are. It should come as no surprise that targeted ads have been a thing as long as ads have existed. Coke ads during family shows, alcohol ads (you’ll be cool if you use our product) on MTV, etc.

There are already a number of algorithms to deliver one ad for a product over another, based on likely demographics. Streaming has greatly increased this, since specific demographic details are immediately and directly available when the ad is shown. I won’t get the same as on Hulu that you get.

As for generating ads on-the-fly, that seems unlikely. Few ads are fully generated at all, let alone in response to demographics or the specific viewer(s).

There are also risks when deploying ads without vetting. Some of these viewers will be dressed as Nazis, and will happily share the video to everyone.

muntedcrocodile@hilariouschaos.com on 15 Oct 09:07 next collapse

How the fuck are they getting your face?

dublet@lemmy.world on 15 Oct 11:23 next collapse

DirecTV’s screensavers will let a user create an AI avatar of themself by scanning a QR code on the screensaver

You are expected to volunteer your face. And interact with the ads. Because you are getting this device to watch ads. Apparently.

Hule@lemmy.world on 15 Oct 11:41 next collapse

Bojack Horseman would look great as my face then.

PK2@lemmy.world on 15 Oct 20:33 collapse

Challenge accepted!

Oh what a tangled web we weave, when first we practice to deceive 😜.

pinball_wizard@lemmy.zip on 16 Oct 02:19 collapse

Penis-face sure looks like he’s having a great time in that cold medicine ad!

beejjorgensen@lemmy.sdf.org on 15 Oct 13:56 next collapse

They take pictures of you sleeping.

bitjunkie@lemmy.world on 15 Oct 14:12 collapse

Haha you probably think those things in your yard are birds

muntedcrocodile@hilariouschaos.com on 15 Oct 15:10 collapse

Makes sence that the birds aren’t working at the moment since the government is shutdown

GhostlyPixel@lemmy.world on 15 Oct 16:22 collapse

Well the US gov birds aren’t working

black_flag@lemmy.dbzer0.com on 15 Oct 10:43 next collapse

Death to AI, death to capitalism

Bo7a@lemmy.ca on 15 Oct 13:38 collapse

Death to allegra geller! Death to existenz!

LuigiMaoFrance@lemmy.ml on 15 Oct 13:52 next collapse

Long live the new flesh

prole@lemmy.blahaj.zone on 16 Oct 13:52 collapse

Man, I need to rewatch that movie…

NotANumber@lemmy.dbzer0.com on 16 Oct 21:36 collapse

What movie is this?

hDGGgrLpg8nEucjxWnJz@lemmy.world on 16 Oct 22:12 next collapse

Existenz

prole@lemmy.blahaj.zone on 16 Oct 23:01 collapse

Existenz. And “Long live the new flesh” is from another Cronenberg film called Videodrome.

Both are awesome.

oh_@lemmy.world on 15 Oct 11:45 next collapse

Humanity could do many great things in this world with AI. Instead we are coming up with innovative new ways to give you ads. Get me out of this timeline.

resipsaloquitur@lemmy.world on 15 Oct 18:41 collapse

<img alt="" src="https://lemmy.world/pictrs/image/e6154486-2ed0-49c4-be1b-2f4a09209119.jpeg">

oh_@lemmy.world on 15 Oct 23:34 collapse

Now I have to go re watch old Futurama. Perfection.

palordrolap@fedia.io on 15 Oct 12:34 next collapse

Hahaha, that's not dystopian at all, hahahaha.

Grimy@lemmy.world on 15 Oct 13:12 next collapse

I have generated videos with me in them and it’s a very weird feeling. Actually getting surprised by them in an ad would be brutally unpleasant. They will never do this.

That being said, they will absolutely put people that reassemble us. So personalized ad with someone that has the same hair color, skin color, height, facial structure and age, wearing about the same kind of clothes we usually do.

bitjunkie@lemmy.world on 15 Oct 14:11 next collapse

Probably run some GSA algorithm to make a version of you that could be a long-lost half-sibling you inexplicably want to fuck

Grimy@lemmy.world on 15 Oct 14:23 collapse

You say that as if it’s a bad thing

Nollij@sopuli.xyz on 15 Oct 18:03 next collapse

reassemble

I’m sure that was autocorrect, but it feels awfully portentous.

BD89@lemmy.sdf.org on 16 Oct 00:52 collapse

I surprised you think they will “never do this”. They will have some study done by an entity closely connected to an AI firm that affirms that “this makes products X amount more likely to sell!”

Whether it is true or not will be irrelevant. They will do it.

beejjorgensen@lemmy.sdf.org on 15 Oct 13:55 next collapse

I can’t wait for this shit to become so pervasive that I only read paper books.

Darkenfolk@sh.itjust.works on 16 Oct 13:39 collapse

Paper books and comparable are now prohibited under the konzom act, your daily advertisement quota has been increased until morale improves or your mind breaks, whichever comes first.

FauxLiving@lemmy.world on 15 Oct 13:59 next collapse

Ok grandpa, turn off the DirectTV and power down your AM radio. Using a technology that old is guaranteed to land you deep in enshittification-land.

I’ve been watching Jellyfin for a while and I have not seen the first ad,

Typhoon@lemmy.ca on 15 Oct 17:04 next collapse

That’s creepy as fuck and would guarantee I never buy that product.

chillpanzee@lemmy.ml on 15 Oct 17:07 next collapse

These remaining DirecTV subscribers are gonna be pissed when AT&T swaps out the dial-tone on their landline for an ad stream.

PattyMcB@lemmy.world on 15 Oct 18:15 next collapse

Most of them are probably boomers and will be dead soon, anyway

BD89@lemmy.sdf.org on 16 Oct 00:50 collapse

If it means they will finally stop fucking voting then good deal all around!

ILikeBoobies@lemmy.ca on 16 Oct 16:56 collapse

We have zoomers for the nazi vote.

BD89@lemmy.sdf.org on 17 Oct 00:15 collapse

Sadly you might be right

pewgar_seemsimandroid@lemmy.blahaj.zone on 16 Oct 13:42 collapse

does at&t still own direc tv?

chillpanzee@lemmy.ml on 16 Oct 17:27 collapse

I don’t know. Maybe not. Last I worked with them they were still Hughes, but the ATT acquisition had been announced.

Fun story… it once took a bit over an hour to get from their building on Imperial Hwy to the passenger terminal at LAX, and you can see LAX out the uber window on the other side of the street the entire ride. Lol.

altphoto@lemmy.today on 15 Oct 17:17 next collapse

OK so that’s the set we shouldn’t buy. OK noted.

ieGod@lemmy.zip on 15 Oct 19:55 next collapse

TIL DirecTV is still around.

Bebopalouie@lemmy.ca on 15 Oct 20:10 next collapse

Nope, nope and nope.

WhatGodIsMadeOf@feddit.org on 15 Oct 20:24 next collapse

I hate what humanity chose to do with its “God given” gifts.

SlippiHUD@lemmy.world on 16 Oct 02:30 next collapse

Literal nightmare fuel

sfxrlz@lemmy.dbzer0.com on 16 Oct 11:00 next collapse

Maan, I‘d rather have proper self lacing shoes. This version of the future sucks.

floquant@lemmy.dbzer0.com on 16 Oct 11:04 next collapse

Who in their right mind would think this is a good idea? Are managers so caught up in the “just add AI bro it will make us cool” hype train that no one stops to think “yeah I would never want this in my living room”?

cheesorist@lemmy.world on 16 Oct 22:25 collapse

they know what they’re doing, they’re just disgusting humanoids.

DarthAstrius@slrpnk.net on 16 Oct 11:11 next collapse

Its like that one Black Ops 2 mission

VerilyFemme@lemmy.blahaj.zone on 16 Oct 12:39 collapse

Salazar: We’re all going to hell, man.

DarthAstrius@slrpnk.net on 17 Oct 01:11 collapse

I’m so glad someone on this platform got that reference

myfunnyaccountname@lemmy.zip on 16 Oct 12:23 next collapse

How long before someone uses this feature to create a feature length porno?

null_dot@lemmy.dbzer0.com on 17 Oct 04:19 collapse

So, ah … yeah.

Dasus@lemmy.world on 16 Oct 14:23 next collapse

You misspelled “shove”

abbiistabbii@lemmy.blahaj.zone on 16 Oct 23:13 next collapse

This is going to be an absolute nightmare for schizophrenics.

Corkyskog@sh.itjust.works on 17 Oct 00:31 collapse

Imagine someone gets back at their ex and puts a dispenser with LSD in it programmed to dispense a bit every like 15 liters poured out of their Samsung Fridge… Which will probably also play adds with your face on it.

abbiistabbii@lemmy.blahaj.zone on 17 Oct 11:20 collapse

was…was this you?

muusemuuse@sh.itjust.works on 16 Oct 23:25 next collapse

Ah yes, that’s what will get me to engage with ads all they needed to do was put my face in them.

Business majors are so fucking stupid.

Corkyskog@sh.itjust.works on 17 Oct 00:27 next collapse

It will engage me to turn it off.

Snowpix@lemmy.ca on 17 Oct 02:27 collapse

It’s certainly engaged me to never, ever invest in their services. Ever.

muusemuuse@sh.itjust.works on 17 Oct 16:49 collapse

Seriously. If I notice the ad, I avoid the product. For example, ads for native and old spice are everywhere on YouTube and super obnoxious so when I need body wash and I hit the store, my fist reaction to seeing those brands is to recall the negative emotions I felt from the last time I had to interact with that brand. So they are spending money to get me to avoid their products.

toiletobserver@lemmy.world on 17 Oct 03:15 next collapse

I was taught none of that during my undergrad. Instead, i say that people who are greedy just happened to get business degrees as a tool to help them be greedy.

echodot@feddit.uk on 17 Oct 04:06 collapse

Ads are much more likely to be effective on me if they have attractive people in them.

HubertManne@piefed.social on 17 Oct 01:20 next collapse

looking pretty gay in that pullover hoodie. thats why you need a bearskin hoodie that makes you look like a real man.

null_dot@lemmy.dbzer0.com on 17 Oct 04:20 next collapse

Seems like a real can / should problem to me.

Hard to believe this would entice anyone to purchase where a sexy lady couldn’t.

lightsblinken@lemmy.world on 17 Oct 04:23 next collapse

nope

percent@infosec.pub on 17 Oct 04:24 next collapse

I haven’t heard DirecTV mentioned in such a long time, I’m a little surprised it still exists

kay4749@lemmings.world on 17 Oct 09:38 next collapse

Good.

Anyone who’s paying for directv deserves all the bullshit coming towards them.

Stop wasting your money.

umbraroze@slrpnk.net on 17 Oct 09:54 collapse

I’m fed up with the streaming services, so I’m getting back to my big pile of DVDs and Blu-Ray discs.

I was randomly reminded of the “BD-Live” thing that I tried long ago. One of the most janky joyless things I had ever seen. Some marketing person had decided to do a marketing thing for movie promos and trailers and had forgotten that the thing was to be visited by actual people.

This sounds like it was cooked up by the same people. Looks like marketing people building a Thing.