Apple Intelligence won't launch in EU in 2024 due to antitrust regulation, company says (www.cnbc.com)
from return2ozma@lemmy.world to technology@lemmy.world on 22 Jun 2024 02:57
https://lemmy.world/post/16793141

#technology

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bazus1@lemmy.world on 22 Jun 2024 03:45 next collapse

sounds like EU really dodged that bullet. Good on them.

IsThisAnAI@lemmy.world on 22 Jun 2024 07:51 collapse

Y’all just becoming luddites afraid of big scary tech. Oh no, the big bad siri 2 is going to hurt me!!!

sunglocto@lemmy.zip on 22 Jun 2024 11:46 next collapse

Why are you using Lemmy then? Go back to reddit if you aren’t scared of them

TheRealKuni@lemmy.world on 22 Jun 2024 12:07 next collapse

I didn’t realize Lemmy was so restrictive. 🙄

IsThisAnAI@lemmy.world on 22 Jun 2024 12:28 next collapse

What are you going on about?

dinckelman@lemmy.world on 22 Jun 2024 15:30 collapse

Don’t interact with these people. He’s clearly a moron, purposefully using provocative slurs

wholookshere@lemmy.blahaj.zone on 22 Jun 2024 15:30 next collapse

That’s what they said about bitcoin, and there’s still nothing useful at any kind of scale outside of scams.

Sidyctism2@discuss.tchncs.de on 23 Jun 2024 10:53 collapse

Look into what the luddites actually where, instead of repeating propaganda

IsThisAnAI@lemmy.world on 23 Jun 2024 11:11 collapse

Lololol not sure what you even think it’s going to change.

OsaErisXero@kbin.run on 22 Jun 2024 04:45 next collapse

Can't imagine how this could be perceived as anything but retaliation for the EU daring to attempt to regulate Apple

M500@lemmy.ml on 22 Jun 2024 05:23 next collapse

That was my first thought.

RecluseRamble@lemmy.dbzer0.com on 22 Jun 2024 05:48 next collapse

Nah, it makes sense. Apple really likes their proprietary walled garden, so the interoperability requirements trouble them deeply.

agressivelyPassive@feddit.de on 22 Jun 2024 06:21 collapse

No.

Interoperability is only required, if you have a significant market share. Apple does not have this in the EU. iMessage specifically doesn’t fall under this regulation, since hardly anyone uses it.

And since Apple plans to publish an SDK for their intelligence anyway, you can’t really regulate them for being too closed.

So either that’s a purely political retaliation, or their “super privacy friendly” services aren’t as privacy friendly as they claim.

WhatAmLemmy@lemmy.world on 22 Jun 2024 06:28 next collapse

or their “super privacy friendly” services aren’t as privacy friendly as they claim.

I would bet real currency it’s this one.

RecluseRamble@lemmy.dbzer0.com on 22 Jun 2024 07:41 collapse

Apple does have a significant market share of 25-30% in Europe. Just because they avoided having to open iMessage (for now) because everyone in Europe uses WhatsApp, doesn’t mean other Apple services are safe from regulation.

But I’m with you - it’s more likely about (not so) privacy.

Pechente@feddit.de on 22 Jun 2024 08:19 collapse

Yeah exactly. Remember when they wanted to kill PWAs in Europe blaming the DMA? They had to revert course eventually due to backlash.

dinckelman@lemmy.world on 22 Jun 2024 15:26 next collapse

It’s very easy for them to twist the history. Losing PWA would have really sucked. I use those quite extensively, even if they aren’t perfect

Pechente@feddit.de on 22 Jun 2024 17:20 collapse

Me too! I even develop some PWAs. It’s great for specialized stuff that doesn’t need to be on the AppStore.

Drusenija@lemmy.world on 22 Jun 2024 17:00 collapse

Oh, I missed them having to backpedal on that! That’s good news.

Rentlar@lemmy.ca on 22 Jun 2024 05:13 next collapse

Apple’s may start being salty and blame everything on anti-trust from now on.

Why were your beans cold this morning? EU’s DMA.

Why did you get delayed to your event? EU’s DMA.

Why did it rain on the one day you were planning to take a trip? EU’s DMA, of course.

llii@discuss.tchncs.de on 22 Jun 2024 07:04 next collapse

Oh yes, won’t miss that.

CareHare@sh.itjust.works on 22 Jun 2024 07:17 next collapse

Insert bored Jeremy Clarkson meme

datendefekt@lemmy.ml on 22 Jun 2024 08:39 next collapse

And nothing of value was lost…

rottingleaf@lemmy.zip on 22 Jun 2024 09:39 next collapse

By the way, how is apple intelligence different from potato intelligence?

kat_angstrom@lemmy.world on 22 Jun 2024 13:01 collapse

More sugar

uzay@infosec.pub on 22 Jun 2024 11:21 next collapse

Funny how companies believe they are punishing you by withholding AI crap nobody wants.

ByteJunk@lemmy.world on 22 Jun 2024 12:28 collapse

Data privacy AND not having to deal with more bullshit AI? Oh my, how will we ever cope with this… /s

kate@lemmy.uhhoh.com on 22 Jun 2024 16:08 collapse

wasn’t the main point of apples ai that it runs on device? asking explicitly every time it might need to send data anywhere else seems fine

meliaesc@lemmynsfw.com on 22 Jun 2024 16:18 collapse

There’s apparently different tiers, where some stuff is done locally but anything slightly complex would require it go to apple’s servers.

kate@lemmy.uhhoh.com on 22 Jun 2024 16:26 collapse

yeah, i remember watching the announcement live, they said that in some cases it would prompt the user, like this

(photo taken from apples announcement blog post)

“anything slightly complex” is an overstatement though, it would ask for some specific LLM tasks, and the vast majority of what apple has built is not LLM or even generative. to me the most useful features are prioritising notifications for a semi-dnd mode and searching for objects in photos 🤷‍♀️

meliaesc@lemmynsfw.com on 22 Jun 2024 16:31 collapse

Read over it again, and there’s 3 tiers. Local, apple cloud, and then chatgpt. It won’t prompt for Apple cloud requests.

kate@lemmy.uhhoh.com on 22 Jun 2024 16:46 collapse

thanks, i looked into apples cloud, they have this article security.apple.com/blog/private-cloud-compute/

it all seems okay from a technical perspective but you are right that it’s not good to have to trust apple here. i would love to see a setting to prompt the user for apples cloud, in the same way that it currently prompts for chatgpt.

kolorafa@lemmy.world on 28 Jun 2024 07:57 collapse

They did say that their servers dont store anything and they do some cloud “verification” before sending any data to it, but in my opiniom they should have a setting/prompt/indication for that apple cloud part too, especially as you might be on mobile.

The include of chatgpt with the prompt is making it confusing and making the apple cloud less talked about …

themurphy@lemmy.ml on 22 Jun 2024 11:33 next collapse

Who cares.

If Apple don’t want to compete fair in the market, then others will.

And no iPhone user will miss an AI feature. Most of them don’t even understand how to use 80% of the phones features anyway.

UncommonBagOfLoot@lemmy.world on 22 Jun 2024 11:57 next collapse

then others will

Unfortunately, I don’t think the others want to compete fair either. It’s a big race to shove garbage to consumers.

themurphy@lemmy.ml on 23 Jun 2024 06:03 collapse

Well, if it’s illegal to do otherwise, some must do it, because the money involved are big.

riodoro1@lemmy.world on 23 Jun 2024 07:06 collapse

I cant wait for all the small smartphone manufacturers and os developers to come up with their solutions.

themurphy@lemmy.ml on 23 Jun 2024 10:10 next collapse

At least it opens up for challenge.

vxx@lemmy.world on 23 Jun 2024 10:25 collapse

Dumb phones on the rise.

anon_8675309@lemmy.world on 22 Jun 2024 17:45 next collapse

I mean, can we get this in the US also?? Nobody wants this shit.

riodoro1@lemmy.world on 23 Jun 2024 07:04 next collapse

Im in the eu and Im fucking devastated.

jose1324@lemmy.world on 23 Jun 2024 10:48 collapse

Why. This is good

sem@lemmy.blahaj.zone on 23 Jun 2024 10:58 collapse

I think they are being sarcastic without putting /s

riodoro1@lemmy.world on 23 Jun 2024 14:25 collapse

This. I never realize how autistic people on the internet are

Scribbd@feddit.nl on 23 Jun 2024 14:57 next collapse

<img alt="Marge Simpson: It’s true, but he shouldn’t say it." src="https://media1.tenor.com/m/fm_6VT9WhgAAAAAC/its-true-but-he-shouldnt-say-it-marge-simpson.gif">

localhost443@discuss.tchncs.de on 23 Jun 2024 20:13 collapse

I think specifically with sarcasm it’s an American issue. It’s natural to us EU people, we can usually just detect it by instinct.

I’ve dealt with US people who just fail to detect it both on the phone and face to face. So no chance with text…

stebator@lemmy.world on 23 Jun 2024 10:49 next collapse

Apple is stepping on its own tail. The correct way to implement such features is to provide API to integrate any AI with their device, not only ChatGPT. And as an example, they should provide their own completely optional app for this, which could be downloaded from the App Store. This app should not be part of iOS at all. So EU regulators cannot do anything with it or it will be harder for them to figure out ways to restrict it. And users will worry less about privacy.

NotMyOldRedditName@lemmy.world on 23 Jun 2024 20:01 collapse

It probably doesn’t need to be an optional app if they’re giving you the ability to use any model you want at the OS level integration.

When you’re using the device for the first time show a screen and let them choose AI / provide their own local model.

I wonder how listing things alphabetical would go given apple would keep them near the top.

lipilee@feddit.nl on 23 Jun 2024 16:38 next collapse

Regulation works.

Fridgeratr@lemmy.dbzer0.com on 23 Jun 2024 19:22 next collapse

Lol, lmao even

iaMLoWiQ@lemmy.ca on 23 Jun 2024 20:31 collapse

Google AI is already dominant there.