AI search finds publishers starved of referral traffic (www.theregister.com)
from pandasiusfilet@feddit.org to technology@lemmy.world on 22 Jun 13:29
https://feddit.org/post/14603865

#technology

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givesomefucks@lemmy.world on 22 Jun 13:33 next collapse

Hadn’t thought of this before.

The AI summary stops people from going to the website, which means the website the AI used isn’t getting any page views.

On a long enough timeline, it would kill webpages, then the AI has no new info to steal.

db2@lemmy.world on 22 Jun 13:49 next collapse

<img alt="" src="https://lemmy.world/pictrs/image/bdd85973-bde6-4213-bd6f-6472a5aefa8d.jpeg">

NoSpotOfGround@lemmy.world on 22 Jun 14:50 collapse

You had one job.

SonOfAntenora@lemmy.world on 22 Jun 14:02 next collapse

I’m surprised nobody thought at this before. It was the fairly obvious outcome, inevitably this will lead to the collapse of the information environment we rely on, if nobody puts a stop to this. Ai doesn’t seem to care, neither improvements seem to target this. Small websites were already struggling, now they’re dying.

wise_pancake@lemmy.ca on 22 Jun 14:11 next collapse

People have been talking about it since Google debuted their instant answers years ago.

Nobody listened or cared.

SonOfAntenora@lemmy.world on 22 Jun 14:16 collapse

It seems they’ve been deprioritised entirely, years ago i was able to find actual blogs and forums. But this is going to hit them even harder.

wise_pancake@lemmy.ca on 22 Jun 14:19 collapse

I switched to Kagi for this and they have “small web” and fediverse search.

They are a US based paid search engine and so far have not enshittified.

They’re one of the few US services I kept (low switching costs, low lock in, and a company I like) despite otherwise boycotting most other US products.

deur@feddit.nl on 22 Jun 14:14 collapse

Literally everyone has been saying this the entire time.

devfuuu@lemmy.world on 22 Jun 19:37 collapse

We do not need to worry. The amount of scraping and traffic those ais are doing are already killing every website. At least they all have full backups of the whole internet by now… Right? Righttt?

sbv@sh.itjust.works on 22 Jun 13:35 next collapse

While the stats vary depending on who’s measuring, the story is consistent: web publishers, who provided the content that trained these AI models, face dramatically diminishing visitors, which means lower advertising and subscription revenues, even amid overall growth in search impressions.

Alk@sh.itjust.works on 22 Jun 14:09 next collapse

On one hand, I don’t generate ad revenue for anyone in the first place and would love to see the ad-supported web model collapse. On the other hand, I don’t like that AI is destroying things. I’m conflicted.

deur@feddit.nl on 22 Jun 14:15 collapse

Are you stupid?

foliumcreations@lemmy.world on 22 Jun 15:01 next collapse

I think Alk is referencing, the concept of perverse incentives. Without explicitly saying it. It’s a concept, or a way of refering to an incentive structure that gives un-desirable results, in economics.

Example: When clicks give you ad revenue. And hurt kittens nurtured back to health gives the most clicks. People start hurting kittens, so they have more to nurture back to health for clicks.

Edit: my example is unfortunately a very real thing. Multiple channels on YT have been found to do it. Someone else will have to find the articles about it. I don’t want to ruin my day reading about it again.

orclev@lemmy.world on 22 Jun 16:16 next collapse

Less depressing example. A country (I think it was India but my memory is hazy and I’m too lazy to go google it right now) had a problem with a certain venomous snake. They decided to offer a bounty for every snake corpse brought to them. The goal was to incentivise people to hunt snakes. What actually happened was people started breeding the snakes to turn in for the bounties. They realized the program wasn’t working and cancelled it at which point the breeders dumped their snakes into the wild making the whole situation even worse.

impolitecarry@lemmy.wtf on 22 Jun 17:04 collapse

Youre right, it was in British India, where the British government came up with this scheme of rewarding the locals with money for captured / killed snakes in hopes of controlling the local snake population.

Alk@sh.itjust.works on 22 Jun 19:54 collapse

Yes you said it better than I could have. Not only the perverse incentive, but also just the way ads have annihilated the usability of the internet for the average user. I know some sites can’t exist without ads, but the web now is an unusable mess of for-profit click bait SEO slop and the average non-profit oriented enthusiast with a website for something has a harder time than ever existing because of it.

I am not smart enough to know what to change, but I know something has to change. Short of a complete upheaval of the current web, the ones profiting off the current model will do everything in their power to make sure nothing changes.

This is why I’m conflicted. AI destroying ad revenue is that upheaval that could be fast and powerful enough to disrupt the status quo, but at what cost?

Onyxonblack@lemmy.zip on 22 Jun 20:15 next collapse

I fear the world must be destroyed first, for humanity to rise beyond Capitalism essentially. The Capitalists will never give up their power and control willingly. To get to -> Advertisements are illegal and banned worldwide, we first need to become the Phoenix. Kinda doubtful personally that it’ll ever happen, I feel like climate change and WW3 will ensure our collective extinction.

foliumcreations@lemmy.world on 22 Jun 20:28 collapse

Thanks you for letting me know that my interpretation wasn’t completely off base.

Well I have an idea and its a bit archaic but it just might work. Local homegrown news bulletins. Like how punk rock bands and other subcultures back in the day spread around. Registers and news, and compilations of cool sites you and your group of friends or “club” have found. The old internet had loads of sites or BBS’s that were link lists.

It doesn’t have to be janky paper magazine’s. But communities need to engage more in genuine material and sites. Remember happy tree friends? No algorythm spread that. Kids did! Same thing with meatspin and all those crazy sites and content. Word of mouth is crazy powerful. Like take peertube for example, finding content you like there ain’t as easy as on YouTube. But if you in a group / forum honestly recomend something or someone you found, chances are someone like minded that didn’t know of it, now finds it. But we can’t, on the other hand, go around and spam everything we find.

So monthly bulletins of content, sites etc in a forum would be my 2 cents.

Alk@sh.itjust.works on 22 Jun 21:36 collapse

Honestly that’s kind of what lemmy is, in a roundabout way. I think you are right, but actually getting people to engage with that would be difficult. Today, word of mouth with younger people mostly revolves around individual things inside centralized platforms like a TikTok meme or something. I think in addition to independent sources of content, there needs to be a cultural change in how everyone accesses content. That’s the hard part.

foliumcreations@lemmy.world on 22 Jun 21:57 collapse

Indeed! But let’s be the change we want!

Do you have any good mastodon, pixelfed or peertube or other fediverse recommendations to follow ? I’m still new here so my feeds are pretty monocultural (to borrow an agricultural term).

Alk@sh.itjust.works on 22 Jun 23:07 collapse

On lemmy, I just browse “all” then filter out anything I don’t want instead of the opposite. I don’t use Mastodon much, or any twitter-style platform. As for videos I still use YouTube, just through the FreeTube application on desktop.

Edit: one thing I do follow is the gaming news posts by this person, who puts a whole lot of effort into them: @PerfectDark@lemmy.world

PerfectDark@lemmy.world on 23 Jun 00:42 collapse

Oh, that’s me!

Thanks, Alk. I’m glad my little posts mean something to the general public here, I appreciate it!

Alk@sh.itjust.works on 23 Jun 00:47 collapse

They really do! It’s nice to read something that’s clearly hand crafted and high quality, especially the big news roundups that you do, as opposed to the usual SEO slop most news sites have. It’s a treat every time a new one comes out.

Grimy@lemmy.world on 22 Jun 15:40 next collapse

Are you Google’s official bootlicker?

Alk@sh.itjust.works on 22 Jun 19:49 next collapse

Yes, but that’s besides the point.

Lemminary@lemmy.world on 22 Jun 22:22 collapse

Another unnecessarily aggressive asshole on the web, what’s new.

TomMasz@lemmy.world on 22 Jun 14:23 next collapse

All that ad revenue won’t be surrendered without a fight. Just wait, there will be ads you have to click through to read all of the AI summary.

floo@retrolemmy.com on 22 Jun 14:32 collapse

Google will probably just start playing video ads as soon as you hit. Enter on the search bar.

orclev@lemmy.world on 22 Jun 16:25 collapse

So I had this joke idea of “they’ll just start showing the ads to the AIs”, but the more I thought about it the more it started to sound less like a joke. Imagine if someone figured out how to cram ads into the AI training models and it skewed the outputs. Why astroturf when you can train the AIs to astroturf for you. This is some black mirror shit and now I’ve made myself a bit depressed.

Little8Lost@lemmy.world on 22 Jun 16:53 next collapse

There is an exploit used by scammers to change the official support number from summaries to theirs.
I dont know exactly how it works but its bad when you call the indian it support instead of your airline supportdesk

floo@retrolemmy.com on 22 Jun 18:46 collapse

OroborAIos

brsrklf@jlai.lu on 22 Jun 14:59 next collapse

Given how wrong/ridiculously oversimplified those AI summaries usually are, it scares me that so many people would stop there like, “Ehh, good enough”.

MagicShel@lemmy.zip on 22 Jun 15:27 collapse

A lot of my queries only call for oversimplified summaries. Either I’m simple like that or I google stupid shoot no one else would bother. A recent example:

Are there butterflies or moths that don’t have mouths? (No but some have vestigial mouths connected to non-functioning digestive systems.) Good enough!

That said, I’m very skeptical about answers if it’s anything I care about or need to act on.

brsrklf@jlai.lu on 22 Jun 17:15 collapse

The AI answer mostly just parrots whatever the site that has won the referencement war is spewing. If it’s easy enough, it can luck out and find an easy ready answer on wikipedia or something. Beyond that, most of those high referenced sites are the shitty aggregators that already pollute the search results.

I often search for the correct way to do do something. For example, there’s a lot of baseless bullshit in gardening. If there wasn’t an AI answer, I would not trust the first result and stop there, I would look for a few, check what sources they have. I would not even take the wikipedia answer at face value without at least confirming where they got their info.

We know AI doesn’t do that. We have examples of it not even recognizing obvious parody, it can’t be trusted with recognizing unsourced shit.

yetAnotherUser@discuss.tchncs.de on 22 Jun 17:36 next collapse

AI literally produces better answers than 99% of ad supported, SEOptimized websites.

That’s saying not a lot about AI though. It tells you how utterly awful searching the web is thanks to those sites.

pulsewidth@lemmy.world on 22 Jun 18:13 collapse

I’d say AI search summaries are somewhat useful for me 30% of the time. And I click through to the sources to confirm its summaries anyway, because they’re often oversimplified.

Often though, they’re goddamn useless.

<img alt="1000075564" src="https://lemmy.world/pictrs/image/659583b5-27be-4b8c-8f83-e8f39ecc89b2.jpeg">

pHr34kY@lemmy.world on 22 Jun 22:21 collapse

The top result is always some AI-gen, 2000-word essay response to a simple yes/no question like “Can a dog eat onions?”

I swear they do it to train us to just use the shitty AI summary of the shitty AI essay.