The Dating App Paradox: Why dating apps may be 'worse than ever' (www.npr.org)
from L4s@lemmy.world to technology@lemmy.world on 14 Feb 2024 02:00
https://lemmy.world/post/11930381

The Dating App Paradox: Why dating apps may be ‘worse than ever’::undefined

#technology

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autotldr@lemmings.world on 14 Feb 2024 02:05 next collapse

This is the best summary I could come up with:


Over the last couple of years, dating app companies like Match Group and Bumble have learned that, like love, their business is a battlefield.

Morgan Stanley found that dating app users who choose to pay end up spending “between $18 and $19 per month on either subscriptions or a la carte purchases.”

In its mission to make money, it has been using tricks and schemes — like, she says, putting desirable matches “behind a paywall” — to convince more of its users to pony up and use premium features.

Basically, Doctorow says tech platforms start off trying to make their user experiences really good because their first goal is to try to become popular and achieve scale.

It’s possible that new apps are failing to rise and topple the reigning ones because of monopolistic strategies of companies like Match Group, which has been systematically acquiring rivals, including Hinge back in 2018.

Over time, the earnest daters go on a bunch of bad dates, encountering people who have no interest in real relationships or whose profiles are completely misleading.


The original article contains 1,909 words, the summary contains 178 words. Saved 91%. I’m a bot and I’m open source!

ryathal@sh.itjust.works on 14 Feb 2024 02:09 next collapse

The old rape whistle paradox. The better your product works, the less it’s needed.

theluddite@lemmy.ml on 14 Feb 2024 02:44 next collapse

I’ve posted this here before, but this phenomenon isn’t unique to dating apps, though dating apps are a particularly good example. The problem is that capitalism uses computers backwards.

troyunrau@lemmy.ca on 14 Feb 2024 05:34 collapse

I’ve worked on open source software projects, some of them pretty major. And we had a sort of similar debate. In a non-capitalist software product, the users are not strictly required – particularly if they aren’t paying, you don’t really need them. Except that open source has this user->contributor treadmill that requires that some users become contributors in order for a project to grow. So you want to be as pro-user as possible, hoping and dreaming you’ll get patches out of the blue some day, or similar.

But what happens when your users become hostile or entitled. What if they do the equivalent of calling tech support and demanding satisfaction. The customer is always right, right? How much time and effort can you devote to them without detracted from what you were doing (coding). Eventually as a product grows, the number of hostile users grows. What do you do to manage this at scale?

Suddenly you’re facing the same problem Home Depot faces in your article, except your capital is not measured in dollars but time, motivation, mood… And you start putting up barriers in a similar fashion.

treadful@lemmy.zip on 14 Feb 2024 06:20 next collapse

In a non-capitalist software product, the users are not strictly required

What’s the point of writing software without users? Even if you’re the only user, there needs to be a user, else it’s a waste of time and effort. If you’re just playing, studying, or whatever, why even publish and open source it? Users are a necessity for any software.

The other issues of growing FLOSS projects are a serious issue though.

troyunrau@lemmy.ca on 14 Feb 2024 06:27 next collapse

Not to be argumentative, and I generally see your point :)

I do occasionally write software that will have zero users – not even myself. Because it’s fun to play with the code. “I wonder if I can prototype a openscad type thingy using Python set syntax…” Or whatever. It’s the equivalent of sitting in front of a piano and creating song fragments to pass the time.

Naturally the benefit here is that you’re developing skills, passing time in an entertaining fashion, and working the ole grey matter.

theluddite@lemmy.ml on 14 Feb 2024 13:25 collapse

I’ve had similar experiences to what troyunrau@lemmy.ca describes. The problem comes more from the expectations that users have as consumers, which they bring with them to open source projects from general culture, not necessarily the existence of the users themselves. Some of those users for big open source projects are often corporations, to boot.

fjordbasa@lemmy.world on 14 Feb 2024 16:46 collapse

The customer is always right, right?

The full quote is actually “The customer is always right in matters of taste.” Which basically means that you should sell what your customers want to buy- not that customers can demand whatever they want 😄

BurningnnTree@lemmy.one on 14 Feb 2024 04:33 next collapse

I’ve never seen so many uses of the word “lemon” in an article before

SeaJ@lemm.ee on 14 Feb 2024 08:02 collapse

It’s a regular lemon party in there.

soggy_kitty@sopuli.xyz on 14 Feb 2024 08:24 collapse

Good website

filister@lemmy.world on 14 Feb 2024 05:33 next collapse

Soon some company will find a way to charge us for the air we breathe.

kambusha@feddit.ch on 14 Feb 2024 06:18 next collapse

<img alt="" src="https://i.kinja-img.com/gawker-media/image/upload/s--96dp7e7---/c_fill,fl_progressive,g_center,h_900,q_80,w_1600/17zdydkft9xpcjpg.jpg">

ItsAFake@lemmus.org on 14 Feb 2024 10:40 next collapse
CM400@lemmy.world on 14 Feb 2024 15:32 collapse

“How much does it cost to go outside today?”

“Hmm… the weather is nice and it’s a weekend, so we’re at peak rates today. Did you want to go somewhere or just stay in the yard, they’re running a special on staying within RentCo property lines.”

peopleproblems@lemmy.world on 14 Feb 2024 07:50 next collapse

Ha, I just looked at hinge. These girls are my age super model types? Get the fuck out of here

TheFriar@lemm.ee on 14 Feb 2024 14:23 collapse

Yeah, that’s part of what they do. When you first sign up, you can’t believe it. Everyone so good looking, seemingly interesting. But then they start funneling you and paywalling the people that more people “like.” It’s a business.

peopleproblems@lemmy.world on 15 Feb 2024 02:21 collapse

Ah. Create artificial supply and demand

SeaJ@lemm.ee on 14 Feb 2024 08:03 next collapse

Match Group, of course, denies that its acquisition strategy hurts healthy competition in the dating app market.

I’m sure it has 45 apps just for funsies. /s

Glad I met someone when OkCupid and Tinder were not complete garbage.

Holyginz@lemmy.world on 14 Feb 2024 13:33 collapse

I was incredibly lucky finding my wife several years ago. Still shocked we found each other on tinder considering how bad tinder has been for a long time.

Hexagon@feddit.it on 14 Feb 2024 10:56 next collapse

If you want a TLDR: every time dating apps work, they lose two customers, and they don’t want that

Steve@communick.news on 14 Feb 2024 14:50 next collapse

The only fix I came up with, is to charge people some amount up front, then if they’re still active weekly users in 6 months, they get a refund. That would create a better incentive structure for the app.

ogmios@sh.itjust.works on 14 Feb 2024 19:14 collapse

Wouldn’t that discourage forming good, lasting relationships?

Steve@communick.news on 14 Feb 2024 21:24 next collapse

You think someone would give up on a real relationship just to a some money back?
Would you? How much money would be worth giving up on “The One”?

ogmios@sh.itjust.works on 14 Feb 2024 21:32 collapse

People do much stupider things for less. Like eating tide pods.

Steve@communick.news on 14 Feb 2024 22:03 collapse

Are those similar in some way? I don’t see the connection.

Even if your “Stupid is as stupid does” argument is true. Do you think it’d be common enough to be a problem? How common?

JudahBenHur@lemm.ee on 15 Feb 2024 14:01 collapse

I’ve been looking for you my whole life, Tracy. If we stay together, though, I’d lose my €24.99 subscripton refund with Tinder"

jpreston2005@lemmy.world on 14 Feb 2024 16:48 next collapse

They touched on something that could pave the way for a new and better dating app experience. Let your exes rate you. This tell your would-be dater 1. they aren’t such a POS that everyone they date ends up hating them, and 2. Would provide the real info that you’d like to see on dating profiles.

ASaltPepper@lemmy.one on 14 Feb 2024 16:56 next collapse

How would you deal with the issue of everyone giving you a high rating? That wouldn’t fare well for relationships either as you’d assume everyone is trying to get back with said ex. Or even worse they just keep floaters around.

jpreston2005@lemmy.world on 14 Feb 2024 18:58 collapse

I really don’t think everyone would have a high rating lol

but yeah, not sure how one would screen the review, maybe they have to upload a picture of you guys kissing and that let’s you rate them? Who knows, but I’d trust that info more than what someone put on there themselves

EncryptKeeper@lemmy.world on 14 Feb 2024 17:38 next collapse

Jesus Christ a sex life social credit system.

jpreston2005@lemmy.world on 14 Feb 2024 18:59 collapse

it would really weed out all the people who want oral, but never reciprocate… That alone is worth it lmao

Jax@sh.itjust.works on 14 Feb 2024 19:11 collapse

No, it fucking isn’t lmao

ogmios@sh.itjust.works on 14 Feb 2024 19:15 collapse

That would require the ex to be a good, honest person.

billwashere@lemmy.world on 15 Feb 2024 11:19 collapse

I knew these apps were fucked up when I kept matching with my ex-wife. Yeah no thanks. I was trying to FIX that fuck up.