Some of Apple’s struggles in AI have stemmed from deeply ingrained company values—for example, its militant stance on user privacy, which has made it difficult for the company to gain access to large quantities of data for training models and to verify whether AI features are working on devices.

So, Apple is behind in the AI race at least partly because they’re trying to do it more responsibly and more respecting of their users. I don’t really like Apple, but I guess I’m starting to like them more… a bit more. tiny bit. but still.