Logitech CEO Hanneke Faber wants an AI agent in every board meeting (www.techspot.com)
from ardi60@reddthat.com to technology@lemmy.world on 18 Oct 08:24
https://reddthat.com/post/52344758

#technology

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Dyskolos@lemmy.zip on 18 Oct 08:34 next collapse

Logitech went coocoo a while ago… But since they’ve put motherfucking ads in their driver (I have never ever thought i would say such a bizarre thing) I’ve thrown away my lg-stuff and replaced it. After like 20yrs of brand-loyalty. Ads…in…a…driver…which already sucked ass since the switch to lg-hub. Ugh.

Carnelian@lemmy.world on 18 Oct 08:38 next collapse

How do they manage that? Like where do the ads actually display?

Dyskolos@lemmy.zip on 18 Oct 09:26 next collapse

Right when you start it up. Right now it’s "just x their own products. But I’m sure if noone complains, it’ll broaden.

stoy@lemmy.zip on 18 Oct 09:47 collapse

They silently install Logitech Download Assistant through Windows Update as soon as you plug a logitech device in.

Then you get a an ad to download their software as a popup message by the clock.

Since I saw it on a work machine pre pandemic, I have boycotted Logitech, I now mainly use Pulsar mice and Ducky Keyboards.

Aviandelight@mander.xyz on 18 Oct 12:29 next collapse

I’ve been wondering what they heck this was. I use a Logitech mouse at work and this popup is the bane of my existence. Our workstations are locked out for software downloads but I also can’t get rid of the damn popup.

stoy@lemmy.zip on 18 Oct 12:44 collapse

It adds a dll that can’t really be uninstalled easily.

This thread has a lot of information:

tenforums.com/…/147661-how-remove-logitech-downlo…

shalafi@lemmy.world on 18 Oct 16:59 collapse

I think that’s only if you’re using their unifying dongle. They dropped that tech I think, not sure they replaced it.

My current Logitech mouse never bugs me, only using a generic driver.

stoy@lemmy.zip on 18 Oct 17:44 collapse

Eh, it only showed up when I plugged it in the first time, but you can find the dll loaded even after.

It doesn’t use a lot of RAM or CPU, but for me it is the principle, don’t install software without asking me.

Drivers are another matter.

shalafi@lemmy.world on 19 Oct 03:22 collapse

Makes sense. Hateful, but I get it now. Thanks.

LodeMike@lemmy.today on 18 Oct 08:39 next collapse

What does Logitech make that requires such a driver?

harrybo93@lemmy.world on 18 Oct 09:22 next collapse

Tbf, they make things like sim racing equipment etc

LodeMike@lemmy.today on 18 Oct 09:47 collapse

That does not require a proprietary driver. Controller interfaces have been standardized for the last decade.

harrybo93@lemmy.world on 18 Oct 10:23 collapse

For controller sure, but bear in mind if you’re looking at something like a wheel with force feedback, and pedals with pressure sensitive response, that changes more than just button presses

Edit: to be clear I’m not defending the shit in this article in question. Just that some of the stuff they do may actually need a driver. But not everything…

Dyskolos@lemmy.zip on 18 Oct 09:24 collapse

“Require” isn’t right OFC. But why would i buy one and use third party stuff that may or may not work with all features of a product?

LodeMike@lemmy.today on 18 Oct 09:46 collapse

What is it?

Dyskolos@lemmy.zip on 18 Oct 15:33 next collapse

I know what you want to tell me. But I buy product x, y and z and want to use one singular controlling software to, well, control them…

shalafi@lemmy.world on 18 Oct 16:58 collapse

Probably the unifying software (runs multiple peripherals on one dongle) or the solar app (kinda neat, not needed).

MonkderVierte@lemmy.zip on 18 Oct 09:50 collapse

Btw, the protocols & stuff is already reverse-engineered on Linux side. Are there ported drivers (& libratbag) for Windows?

Dyskolos@lemmy.zip on 18 Oct 19:24 collapse

Linux is great and all (i have like 20 machines here), but i don’t care for linux in regard to gaming. I need my soundcard and sadly the stupid games with anti-cheat.

flamingo_pinyata@sopuli.xyz on 18 Oct 08:45 next collapse

she suggests that every board meeting should include an AI bot – and perhaps, in the not-so-distant future, replace the entire board with bots altogether

She’s got a point though

makyo@lemmy.world on 18 Oct 09:48 next collapse

Won’t she be shocked when the AI board replaces her with an AI too

end_stage_ligma@lemmy.world on 19 Oct 10:30 collapse

these people are too egocentric to conceive of something like that

ArchmageAzor@lemmy.world on 18 Oct 11:47 collapse

Let’s actually do that, because there’s a chance the AIs hallucinate the company straight into the ground.

ripcord@lemmy.world on 18 Oct 15:34 collapse

Sounds like she’s on it already

EnsignWashout@startrek.website on 18 Oct 16:35 collapse

Imagine what she can accomplish in an echo chamber, though.

sundray@lemmus.org on 18 Oct 09:32 next collapse

AI in every board meeting? Oof, they’d better hurry up and invent one, then!

otter@lemmy.ca on 18 Oct 10:27 next collapse

Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.

Faber is now best known for proposing the so-called “Forever Mouse” concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.

Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech’s video conferencing business. A paid subscription is possible, but Faber offered no further details.

What 😄

Deestan@lemmy.world on 18 Oct 10:41 next collapse

Yes a subscription service for my… mouse please that sounds like an improvement.

Make all tools obtrusive lets go

AbidanYre@lemmy.world on 18 Oct 13:23 collapse

I move my mouse and the cursor moves on screen. What other features is she planning to add?

jumjummy@lemmy.world on 18 Oct 15:51 collapse

An AI that moves the mouse on your screen so you don’t need to! Now you can go back to work while your mouse doom scrolls for you.

frog_brawler@lemmy.world on 19 Oct 13:48 collapse

An AI that plays ads when you are idle with the mouse.

Not moving the mouse? Time for an ad.

ArchmageAzor@lemmy.world on 18 Oct 11:46 next collapse

How is a person so out of touch?

SupraMario@lemmy.world on 18 Oct 12:47 next collapse

The same reason she thinks that AI should be in meetings…to bad she could be replaced by AI and nothing of value was lost…

enbiousenvy@lemmy.blahaj.zone on 18 Oct 19:51 next collapse

previous job at unilever lol

GenosseFlosse@feddit.org on 19 Oct 05:02 collapse

Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings “value” to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.

I don’t see how she would have first hand experience with her product line and create better products.

end_stage_ligma@lemmy.world on 19 Oct 10:28 collapse

isn’t it funny how the folks who actually study, design, and make things earn pennies compared to the C-suit gang that takes home the lion’s share for diddling with money (and kids)?

desmosthenes@lemmy.world on 18 Oct 14:01 next collapse

sad to see I’ll never buy logitech again. gotta tell all the walmart homies not to either

criss_cross@lemmy.world on 18 Oct 14:25 next collapse

I’d rather have no software with my mouse than this dystopian nightmare.

frog_brawler@lemmy.world on 19 Oct 13:45 collapse

Yea, their logi+ software was sending out a firmware update or something that was bricking something, so now I use my keyboard and mouse without the software.

GenosseFlosse@feddit.org on 18 Oct 22:23 next collapse

Yeah, every time I use my mouse I think “man I really wish this was an subscription service!”

Pyr_Pressure@lemmy.ca on 19 Oct 03:27 collapse

Honestly I wouldn’t mind if a company charged like, $1/month or something reasonable like that but for some reason some asshole made it standard practice to charge $10-$15/month for literally anything and now everyone uses that as the starting point for their “services”

overload@sopuli.xyz on 19 Oct 07:55 next collapse

Maybe if they have you the mouse for free a sub fee a per month would be reasonable. But it’s a mouse. What killer software could one be paying for for a mouse subscription.

Pyr_Pressure@lemmy.ca on 19 Oct 12:03 collapse

Yeah I was more thinking the mouse be free plus any replacements in the future.

Then you would break even after about 5 years ($60)

boonhet@sopuli.xyz on 19 Oct 14:40 collapse

Unfortunately I believe that was still a mouse you’d have to pay for up front, you’d just get a subscription on top of that.

buttnugget@lemmy.world on 19 Oct 21:06 collapse

Oh, I’m sure you pay the whole price up front. You can’t think like a rational person with these things, only a capitalist. The only thing that changes is that now Logitech has a stable revenue stream and gets to turn off your mouse if you stop paying for even a second.

buttnugget@lemmy.world on 19 Oct 21:08 collapse

I’m choosing to pronounce the first part of your handle as “roog” instead of pyre. Also, have an upvote. That’s way too many downvotes for sharing an earnest opinion.

DevoidWisdom@sh.itjust.works on 19 Oct 22:22 collapse

Came here to post this. This CEO has a lot of amazing ideas…

corsicanguppy@lemmy.ca on 18 Oct 13:01 next collapse

Bots eavesdropping? That’s a great way to see all the nerds dead silent on the mandated cam feeds except for the furious typing and occasional smirk. They’re probably working.

shalafi@lemmy.world on 18 Oct 16:56 collapse

Guy at my last job would not speak if the Zoom was making an AI summary. He’d tell everyone up front, turn his camera off and go mute.

burntbacon@discuss.tchncs.de on 19 Oct 20:00 collapse

I wish I could be that guy. I’m just curious how he got away with it. Surely that behavior pissed off a manager type.

db2@lemmy.world on 18 Oct 13:25 next collapse

RIP Logitech, no longer my go-to.

PattyMcB@lemmy.world on 18 Oct 17:29 collapse

They’ve been going downhill for years

oliver@infosec.pub on 18 Oct 14:22 next collapse

Well, seemingly there must be a strong demand for „EverythingAIBullsh*t“ even in input devices in her view. Maybe the next hardware vendor who needs to be taught that customers should be heard with reason…. 🤷🏼‍♂️

Jaysyn@lemmy.world on 18 Oct 17:56 next collapse

Oh, so this is the person that is responsible for Logitech’s decline.

Tehdastehdas@piefed.social on 19 Oct 09:46 collapse

She came in too late for that. The people responsible hire people like her.

Antaeus@lemmy.world on 18 Oct 18:14 next collapse

Why though?

GenosseFlosse@feddit.org on 18 Oct 23:51 next collapse

Why pay a big salary to the CEO when you can have chatgpt as your CEO for only $20 a month?

whoisearth@lemmy.ca on 19 Oct 02:21 next collapse

$20 a month

LOFUCKINGL

altphoto@lemmy.today on 19 Oct 03:32 next collapse

$20? Just ask without logging in.

ICastFist@programming.dev on 19 Oct 14:18 collapse

But chatgpt won’t berate the serfs and call them moochers, all while bragging about how hard he worked to get in the top position all by himself without anyone’s help whatsoever!

4am@lemmy.zip on 19 Oct 00:44 next collapse

So it can log what is being said and he can secretly try to game the market!

“Look, my model makes the best stock picks because it’s so intelligent and does lots of thinking and reasoning just like a human, that’s why we need a huge data canter bigger than the one the NSA has in Utah that records all the world’s internet traffic”

aesthelete@lemmy.world on 19 Oct 00:52 next collapse

This lady seems like such a fucking idiot.

firewyre@lemmy.world on 19 Oct 13:23 collapse

Same one that wants to make your mouse a monthly subscription

aesthelete@lemmy.world on 19 Oct 18:08 collapse

You will own nothing and love it, feudal peasants!

sbbq@lemmy.zip on 19 Oct 02:38 next collapse

I want a live hive of Africanized bees in every board room but we just can’t all have what we want, can we?

Rivalarrival@lemmy.today on 19 Oct 18:46 collapse

Not with that attitude.

Be the change you want to see in the world.

Lanske@lemmy.world on 19 Oct 08:52 next collapse

And i want to bring a pack of dogs into meetings

ZILtoid1991@lemmy.world on 19 Oct 09:56 collapse

Allowed, but they all need to be cuddly politeboys.

ShaggySnacks@lemmy.myserv.one on 19 Oct 18:22 collapse

Monkey paw finger curls

Granted however the dogs are only polite to the CEO. To everyone else the dogs are murder hobos.

ZILtoid1991@lemmy.world on 20 Oct 09:14 collapse

So chihuahuas?

WanderWisley@lemmy.world on 19 Oct 09:18 next collapse

<img alt="" src="https://lemmy.world/pictrs/image/036859c6-0085-4e2f-bbe3-e8f59f49099e.gif">

Lyrl@lemmy.dbzer0.com on 19 Oct 13:40 collapse

The current iteration of agentic AI technology used by Logitech is little more than a glorified note-taking bot capable of summarizing meetings and “generating” the occasional idea.

Given that most humans hate note-taking and avoid it, but it has a lot of value as a meeting output, getting a machine to do it makes sense.

I also heard a podcast where a consulting company couldn’t get their client contact to make any decisions because he wanted his CEO to review, but she had a busy schedule and was never available. The consultants trained an AI on this CEOs writings, and presented it to their client contact. The model was convincing enough the client felt comfortable making decisions. I thought that was interesting, and this article refers to something similar with models of stakeholders.

firewyre@lemmy.world on 19 Oct 13:22 next collapse

Yeah well when you’re clueless you would want backup wouldn’t you

Evotech@lemmy.world on 19 Oct 15:00 next collapse

Yeah so copilot taking notes is pretty helpful I agree

BarneyPiccolo@lemmy.today on 19 Oct 16:08 next collapse

These Psychopathic Tech Oligarchs know that it is only a matter of time before the AI Slaughterbots turn on us, and they’re hoping that their obsequience will save them.

It won’t. Hopefully the Slaughterbots will kill them first.

Pika@rekabu.ru on 19 Oct 19:28 next collapse

As AI-skeptical as I often am, is this really problematic? AI taking notes and then sharing them at the end of the meeting, for example, is objectively good.

vacuumflower@lemmy.sdf.org on 20 Oct 17:32 collapse

Sometimes having a plausibly-looking mistake (“hallucination”) in notes is worse than not having notes.

ikidd@lemmy.world on 19 Oct 19:46 next collapse

Isn’t she the same spinny bitch that wanted to sell mouse subscriptions?

buttnugget@lemmy.world on 19 Oct 20:09 next collapse

I really hate this framing of “idea that no one had requested”. It echoes the terminally online worthless dumbfuck line of “who asked?” Enough with this shit. No one needs to ask for anything. Ideas are ideas. This is yet another bad one.

_stranger_@lemmy.world on 19 Oct 21:31 next collapse

Cool, can we make it the CEO?

SlippiHUD@lemmy.world on 20 Oct 00:46 collapse

Just think of all the insider information they’ll gain with cloud connected dictation software. They’ll make a killing on the stock market.

vacuumflower@lemmy.sdf.org on 20 Oct 17:31 collapse

“But they promise they don’t”